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Community Multimedia Centres
in Mozambique:
a contribution from the Theory
of Social Representations.
Sara Vannini ‒ NewMinE Lab
Università della Svizzera italiana, Lugano.
(Social REpresentations of Community
Multimedia Centres in Mozambique
and ACTions for improvement).
RE-ACT
Research Question
Social Representations
Theory
Methods
Application
Need
Research Question
Social Representations
Theory
Methods
Application
Need
Research Question
Social Representations
Theory
Methods
Improved
Research Question?
Application
Need
What are the social representations of
CMCs in Mozambique
(according to different stakeholders)?
What are the social representations of
CMCs in Mozambique
(according to different stakeholders)?
What are the social representations of
CMCs in Mozambique
(according to different stakeholders)?
telecentres
community radios
CMCs in Mozambique in 2011
What are the social representations of
CMCs in Mozambique
(according to different stakeholders)?
Social Representations
Moscovici, 1973
Social Representations
Moscovici, 1973
systems of values, ideas and practices,
that are shared among a given group
Social Representations
Making sense of the reality
Communicate
Semiotic Triangle of SR
agency
negotiation
cognitive polyphasia
Semiotic Triangle of SR
Bauer & Gaskell, 1999
Toblerone Model
Why SR Theory could be suitable
for the ICT4D domain?
Design-Reality Gap (Heeks, 2008)
Misalignments may lead to
sustainability issues (Rega, 2010)
ICTs entered Mozambican
communities abruptly and
are symbolically charged
(Contarello & Sarrica, 2007)
Epistemologically:
constructionist & non-sperimental
Triadic:
• no separation individual
perception/socio-cultural
context
• focus on communication
• not focused on internal
decision-making process
Design-Reality Gap (Heeks, 2008)
Misalignments may lead to
sustainability issues (Rega, 2010)
ICTs entered Mozambican
communities abruptly and
are symbolically charged
(Contarello & Sarrica, 2007)
Epistemologically:
constructionist & non-sperimental
Triadic:
• no separation individual
perception/socio-cultural
context
• focus on communication
• not focused on internal
decision-making process
What do Local People Think about Telecentres?
A Key Issue for Sustainability.
Rega, 2010
Design-Reality Gap (Heeks, 2008)
Misalignments may lead to
sustainability issues (Rega, 2010)
ICTs entered Mozambican
communities abruptly and
are symbolically charged
(Contarello & Sarrica, 2007)
Epistemologically:
constructionist & non-sperimental
Triadic:
• no separation individual
perception/socio-cultural
context
• focus on communication
• not focused on internal
decision-making process
Design-Reality Gap (Heeks, 2008)
Misalignments may lead to
sustainability issues (Rega, 2010)
ICTs entered Mozambican
communities abruptly and
are symbolically charged
(Contarello & Sarrica, 2007)
Epistemologically:
constructionist & non-sperimental
Triadic:
• no separation individual
perception/socio-cultural
context
• focus on communication
• not focused on internal
decision-making process
Design-Reality Gap (Heeks, 2008)
Misalignments may lead to
sustainability issues (Rega, 2010)
ICTs entered Mozambican
communities abruptly and
are symbolically charged
(Contarello & Sarrica, 2007)
Epistemologically:
constructionist & non-sperimental
Triadic:
• no separation individual
perception/socio-cultural
context/others
• focus on communication
• not focused on internal
decision-making process
Current Status of the Literature
Applied vs Theorethical
Applied vs Theorethical
What is the current status of studies about Social
Representations in ICT4D?
• Purpose
• Methodology
• Geographical areas of application
Applied vs Theorethical
What is the current status of studies about Social
Representations in ICT4D?
• Purpose
• Methodology
• Geographical areas of application
Applied vs Theorethical
What is the current status of studies about Social
Representations in ICT4D?
• Purpose
• Methodology
• Geographical areas of application
Applied vs Theorethical
What is the current status of studies about Social
Representations in ICT4D, Development, & ICTs?
• Purpose
• Methodology
• Geographical areas of application
• Which sectors of International Development have been
considered?
SR +
International
Development
SR +
ICT4D
SR +
ICTs
Inclusion
Criteria
(EN, FR, PT,
ES, IT)
ICT4D
everything possible
(7 journals, ICTD conference, Science Direct, GScholar)
ICTs
Journals of Social Psychology, Science Direct, GScholar
Development
Journals of Development, Science Direct, Gscholar
Reference check
Inclusion
Criteria
ICT4D
everything possible
(7 journals, ICTD conference, Science Direct, GScholar)
ICTs
Journals of Social Psychology, Science Direct, GScholar
Development
Journals of Development, Science Direct, Gscholar
Reference check
Journals of International Development
Meta-discourse about Development in
Developing Countries
Areas of Development only when for
developing purposes in developing
countries
Language SR + ICT4D SR + ICTs SR + Development Total
EN 6 9 8 23
ES 0 1 3 4
Total 6 10 11 27
Language SR + ICT4D SR + ICTs SR + Development Total
EN 6 9 8 23
ES 0 1 3 4
Total 6 10 11 27
Language SR + ICT4D SR + ICTs SR + Development Total
EN 6 9 8 23
ES 0 1 3 4
Total 6 10 11 27
Geographical Areas
21
1
1
9
8
6
1
2
7
1
Development Areas
ICT4D ICTs Development Tot
Health 5 5
Access to 
information 4 11 4
Identity/stigma 1 3 4
Education 1 2 3
Development per se 3 3
Government/
Participation 2 2
Gender 1 1 2
Development Areas
ICT4D ICTs Development Tot
Health 5 5
Access to 
information 4 11 4
Identity/stigma 1 3 4
Education 1 2 3
Development per se 3 3
Government/
Participation 2 2
Gender 1 1 2
Methods of Data Collection
1
1
1
2
3
5
7
7
11
9
Scripts (storytelling)
Photo-stories (storytelling)
Photo-diary (storytelling
Literature Review
Focus-group interviews
Written accounts/association of words
Surveys
Observations/field notes/ethnography
Interviews
Multi-method
Methods of Data Collection
1
1
1
2
3
5
7
7
11
9
Scripts (storytelling)
Photo-stories (storytelling)
Photo-diary (storytelling
Literature Review
Focus-group interviews
Written accounts/association of words
Surveys
Observations/field notes/ethnography
Interviews
Multi-method
Methods of Data Analysis
1
0
1
1
1
1
2
5
7
12
does not specify
Central nucleus/periphery
DCS (Discourse of the collective Subject)
Metaphors (manually)
Linguistics (morpho-syntaxis, semantics)
Argumentation
Automated Content Analysis (es: T-Lab,…
Advanced statistics
Reflection on results
Content Analysis (Atlas, Nvivo…)
Methods of Data Analysis
1
0
1
1
1
1
2
5
7
12
does not specify
Central nucleus/periphery
DCS (Discourse of the collective Subject)
Metaphors (manually)
Linguistics (morpho-syntaxis, semantics)
Argumentation
Automated Content Analysis (es: T-Lab,…
Advanced statistics
Reflection on results
Content Analysis (Atlas, Nvivo…)
Purpose
Purpose
What is the current status of studies about
Social Representations in ICT4D?
• Field is m u c h l e s s s t u d i e d
• Similar studies have demonstrated S R T f i t s the
domain(s) and purposes of this study
• Methodology: m i x e d m e t h o d s seem to fit well ‒
rigor needed in ICT4D
What is the current status of studies about
Social Representations in ICT4D?
What are the social representations of
CMCs in Mozambique
(according to different stakeholders)?
CommunityInitiating
Agencies
Staff
Community
-Users
-(RC+TC)
#95
-(RC) #72
-Non-Users #8
Initiating
Agencies
#2
Staff
#57
(Participant-Driven) Photo-Elicitation
1)
Interviews ‒ whole corpus
1)
Automatic analysis of the reciprocal
relationships among textual units
[T-Lab]
1) Results
1 2 3 4 5 6
Molding
the polis
through
the
community
radio
Learning
informatics
at the
telecenter
Computers
as possibly
connected
typewriters
Users edu-
tainment
experience
of the radio
What we
sell is
photocopie
s : An
instrument
al view of
telecenters
services
The CMC
as a
bureaucra
tic
umbrella
1) Results
1 2 3 4 5 6
Molding
the polis
through
the
community
radio
Learning
informatics
at the
telecenter
Computers
as possibly
connected
typewriters
Users edu-
tainment
experience
of the radio
What we
sell is
photocopie
s : An
instrument
al view of
telecenters
services
The CMC
as a
bureaucra
tic
umbrella
1) Results
2)
Interviews ‒ information and
communication flows
2)
Content Analysis
[N-Vivo]
2) Results
Community Radio 60.9%
Inbound 46.1%
Outbound 4.8%
Within 34.3%
Telecentre 7.4%
Inbound 6.5%
Outbound 0.4%
Within 0.4%
TOT # Interviewees 230
2) Results
STAFF U-CMC U-RC NON-USERS TOTAL
Community Radio 78.9% 58.1% 54.2% 25.0% 60.9%
Inbound 63.2% 43.0% 40.3% 12.5% 46.1%
Outbound 7.0% 5.4% 2.8% - 4.8%
Shared 49.1% 32.3% 27.8% 12.5% 34.3%
Telecentre 5.3% 10.8% 5.6% - 7.4%
Inbound 5.3% 8.6% 5.6% - 6.5%
Outbound - 1.1% - - 0.4%
Shared - 1.1% - - 0.4%
TOT # Interviewees 57 93 72 8 230
3)
Photos & Photo-related interviews
3)
Content analysis
[Manual]
Telecenter
Radio
CMC
Services
Facilities & Tools
People Managing
People Using
[Cantoni & Tardini, 2006;
Rega, 2010]
3) Results ‒ photo 1
3) Results ‒ photo 2
Improved
Research Question?
What are the social representations of
CMCs in Mozambique
(according to different stakeholders)?
Is Social Representations a suitable Theory
for advancements in the ICT4D domain?
Is Social Representations a suitable Theory
for advancements in the ICT4D domain?
...Design-Reality Gap is addressed
Is Social Representations a suitable Theory
for advancements in the ICT4D domain?
...integrated view: Initiating Agencies
expectations & Local Ownership
...Design-Reality Gap is addressed
Is Social Representations a suitable Theory
for advancements in the ICT4D domain?
...integrated view: Initiating Agencies
expectations & Local Ownership
...insights on appropriation and reinvention
of a (new) object
...Design-Reality Gap is addressed
Is the Methodology applied within this study
suitable for the field (ICT4D)?
Is the Methodology applied within this study
suitable for the field (ICT4D)?
...mixed methods allow triangulation
Is the Methodology applied within this study
suitable for the field (ICT4D)?
...photo-elicitation allowed for gaining
different insights
...mixed methods allow triangulation
Is the Methodology applied within this study
suitable for the field (ICT4D)?
...photo-elicitation allowed for gaining
original insights
...mixed methods allow triangulation
Limitations
relationship donors -recipient
photo-elicitation: time & questions
different lengths in interviews
results very specific & not generalizable
1) What are the social representations of CMCs in
Mozambique?
2) Is Social Representations a suitable Theory
for advancements in the ICT4D domain?
3) Is the Methodology applied within this
study suitable for the field (ICT4D)?
THANK YOU!
Journals
• Rega, I., Vannini, S., Fino, E., Cantoni, L. (accepted). Exploring the Meanings
of Community Multimedia Centers in Mozambique: A Social Representations
Perspective. Submitted to Information Technology and International
Development, (ITID).
• Vannini, S., Rega, I., Cantoni, L. (accepted). Information and Communication
Flows through Community Multimedia Centres: Perspectives from Mozambican
Communities. Submitted to Information Technology for Development (ITD),
Special Issue on ICT and Development in Africa.
• Rega, I, Vannini, S., Cantoni, L., (submitted). Using Photo-elicitation to Explore
Social Representations of Community Multimedia Centres in Mozambique.
Submitted to Information Technology for Development (ITD).
Conference Proceedings
• Vannini, S., Aguirre, L., Rega, I., Cantoni, L. (2013). Images of Community
Multimedia Centres in Mozambique: a participatory photo-elicitation study,
in Proceedings: IFIP WG 9.4: Social Implications of Computers in Developing
Countries, Ocho Ríos Jamaica, 19-22 May, 2013.
• Vannini, S., Rega, I., (2012), Inbound and Outbound Information and
Communication flows: Perspectives from Community Multimedia Centres in
Mozambique, in Proceedings: CIRN 2012 Community Informatics Conference:
'Ideals meet Reality' Monash Centre, Prato Italy 7-9 November 2012.
THANK YOU!

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PhD progresses @ 4th Cross-Field Residential Seminar

  • 1. Community Multimedia Centres in Mozambique: a contribution from the Theory of Social Representations. Sara Vannini ‒ NewMinE Lab Università della Svizzera italiana, Lugano.
  • 2.
  • 3. (Social REpresentations of Community Multimedia Centres in Mozambique and ACTions for improvement). RE-ACT
  • 4.
  • 8.
  • 9. What are the social representations of CMCs in Mozambique (according to different stakeholders)?
  • 10. What are the social representations of CMCs in Mozambique (according to different stakeholders)?
  • 11. What are the social representations of CMCs in Mozambique (according to different stakeholders)?
  • 12.
  • 14.
  • 16. What are the social representations of CMCs in Mozambique (according to different stakeholders)?
  • 18. Social Representations Moscovici, 1973 systems of values, ideas and practices, that are shared among a given group
  • 19. Social Representations Making sense of the reality Communicate
  • 22.
  • 23. Bauer & Gaskell, 1999 Toblerone Model
  • 24.
  • 25. Why SR Theory could be suitable for the ICT4D domain?
  • 26. Design-Reality Gap (Heeks, 2008) Misalignments may lead to sustainability issues (Rega, 2010) ICTs entered Mozambican communities abruptly and are symbolically charged (Contarello & Sarrica, 2007) Epistemologically: constructionist & non-sperimental Triadic: • no separation individual perception/socio-cultural context • focus on communication • not focused on internal decision-making process
  • 27.
  • 28.
  • 29. Design-Reality Gap (Heeks, 2008) Misalignments may lead to sustainability issues (Rega, 2010) ICTs entered Mozambican communities abruptly and are symbolically charged (Contarello & Sarrica, 2007) Epistemologically: constructionist & non-sperimental Triadic: • no separation individual perception/socio-cultural context • focus on communication • not focused on internal decision-making process
  • 30. What do Local People Think about Telecentres? A Key Issue for Sustainability. Rega, 2010
  • 31. Design-Reality Gap (Heeks, 2008) Misalignments may lead to sustainability issues (Rega, 2010) ICTs entered Mozambican communities abruptly and are symbolically charged (Contarello & Sarrica, 2007) Epistemologically: constructionist & non-sperimental Triadic: • no separation individual perception/socio-cultural context • focus on communication • not focused on internal decision-making process
  • 32. Design-Reality Gap (Heeks, 2008) Misalignments may lead to sustainability issues (Rega, 2010) ICTs entered Mozambican communities abruptly and are symbolically charged (Contarello & Sarrica, 2007) Epistemologically: constructionist & non-sperimental Triadic: • no separation individual perception/socio-cultural context • focus on communication • not focused on internal decision-making process
  • 33. Design-Reality Gap (Heeks, 2008) Misalignments may lead to sustainability issues (Rega, 2010) ICTs entered Mozambican communities abruptly and are symbolically charged (Contarello & Sarrica, 2007) Epistemologically: constructionist & non-sperimental Triadic: • no separation individual perception/socio-cultural context/others • focus on communication • not focused on internal decision-making process
  • 34.
  • 35. Current Status of the Literature
  • 37. Applied vs Theorethical What is the current status of studies about Social Representations in ICT4D? • Purpose • Methodology • Geographical areas of application
  • 38. Applied vs Theorethical What is the current status of studies about Social Representations in ICT4D? • Purpose • Methodology • Geographical areas of application
  • 39. Applied vs Theorethical What is the current status of studies about Social Representations in ICT4D? • Purpose • Methodology • Geographical areas of application
  • 40. Applied vs Theorethical What is the current status of studies about Social Representations in ICT4D, Development, & ICTs? • Purpose • Methodology • Geographical areas of application • Which sectors of International Development have been considered?
  • 42. Inclusion Criteria (EN, FR, PT, ES, IT) ICT4D everything possible (7 journals, ICTD conference, Science Direct, GScholar) ICTs Journals of Social Psychology, Science Direct, GScholar Development Journals of Development, Science Direct, Gscholar Reference check
  • 43. Inclusion Criteria ICT4D everything possible (7 journals, ICTD conference, Science Direct, GScholar) ICTs Journals of Social Psychology, Science Direct, GScholar Development Journals of Development, Science Direct, Gscholar Reference check Journals of International Development Meta-discourse about Development in Developing Countries Areas of Development only when for developing purposes in developing countries
  • 44.
  • 45. Language SR + ICT4D SR + ICTs SR + Development Total EN 6 9 8 23 ES 0 1 3 4 Total 6 10 11 27
  • 46. Language SR + ICT4D SR + ICTs SR + Development Total EN 6 9 8 23 ES 0 1 3 4 Total 6 10 11 27
  • 47. Language SR + ICT4D SR + ICTs SR + Development Total EN 6 9 8 23 ES 0 1 3 4 Total 6 10 11 27
  • 49. Development Areas ICT4D ICTs Development Tot Health 5 5 Access to  information 4 11 4 Identity/stigma 1 3 4 Education 1 2 3 Development per se 3 3 Government/ Participation 2 2 Gender 1 1 2
  • 50. Development Areas ICT4D ICTs Development Tot Health 5 5 Access to  information 4 11 4 Identity/stigma 1 3 4 Education 1 2 3 Development per se 3 3 Government/ Participation 2 2 Gender 1 1 2
  • 51.
  • 52. Methods of Data Collection 1 1 1 2 3 5 7 7 11 9 Scripts (storytelling) Photo-stories (storytelling) Photo-diary (storytelling Literature Review Focus-group interviews Written accounts/association of words Surveys Observations/field notes/ethnography Interviews Multi-method
  • 53. Methods of Data Collection 1 1 1 2 3 5 7 7 11 9 Scripts (storytelling) Photo-stories (storytelling) Photo-diary (storytelling Literature Review Focus-group interviews Written accounts/association of words Surveys Observations/field notes/ethnography Interviews Multi-method
  • 54. Methods of Data Analysis 1 0 1 1 1 1 2 5 7 12 does not specify Central nucleus/periphery DCS (Discourse of the collective Subject) Metaphors (manually) Linguistics (morpho-syntaxis, semantics) Argumentation Automated Content Analysis (es: T-Lab,… Advanced statistics Reflection on results Content Analysis (Atlas, Nvivo…)
  • 55. Methods of Data Analysis 1 0 1 1 1 1 2 5 7 12 does not specify Central nucleus/periphery DCS (Discourse of the collective Subject) Metaphors (manually) Linguistics (morpho-syntaxis, semantics) Argumentation Automated Content Analysis (es: T-Lab,… Advanced statistics Reflection on results Content Analysis (Atlas, Nvivo…)
  • 58. What is the current status of studies about Social Representations in ICT4D?
  • 59. • Field is m u c h l e s s s t u d i e d • Similar studies have demonstrated S R T f i t s the domain(s) and purposes of this study • Methodology: m i x e d m e t h o d s seem to fit well ‒ rigor needed in ICT4D What is the current status of studies about Social Representations in ICT4D?
  • 60.
  • 61. What are the social representations of CMCs in Mozambique (according to different stakeholders)?
  • 64.
  • 65.
  • 67.
  • 69. 1) Automatic analysis of the reciprocal relationships among textual units [T-Lab]
  • 70. 1) Results 1 2 3 4 5 6 Molding the polis through the community radio Learning informatics at the telecenter Computers as possibly connected typewriters Users edu- tainment experience of the radio What we sell is photocopie s : An instrument al view of telecenters services The CMC as a bureaucra tic umbrella
  • 71. 1) Results 1 2 3 4 5 6 Molding the polis through the community radio Learning informatics at the telecenter Computers as possibly connected typewriters Users edu- tainment experience of the radio What we sell is photocopie s : An instrument al view of telecenters services The CMC as a bureaucra tic umbrella
  • 73. 2) Interviews ‒ information and communication flows
  • 75. 2) Results Community Radio 60.9% Inbound 46.1% Outbound 4.8% Within 34.3% Telecentre 7.4% Inbound 6.5% Outbound 0.4% Within 0.4% TOT # Interviewees 230
  • 76. 2) Results STAFF U-CMC U-RC NON-USERS TOTAL Community Radio 78.9% 58.1% 54.2% 25.0% 60.9% Inbound 63.2% 43.0% 40.3% 12.5% 46.1% Outbound 7.0% 5.4% 2.8% - 4.8% Shared 49.1% 32.3% 27.8% 12.5% 34.3% Telecentre 5.3% 10.8% 5.6% - 7.4% Inbound 5.3% 8.6% 5.6% - 6.5% Outbound - 1.1% - - 0.4% Shared - 1.1% - - 0.4% TOT # Interviewees 57 93 72 8 230
  • 79.
  • 80. Telecenter Radio CMC Services Facilities & Tools People Managing People Using [Cantoni & Tardini, 2006; Rega, 2010]
  • 81. 3) Results ‒ photo 1
  • 82. 3) Results ‒ photo 2
  • 84. What are the social representations of CMCs in Mozambique (according to different stakeholders)?
  • 85. Is Social Representations a suitable Theory for advancements in the ICT4D domain?
  • 86. Is Social Representations a suitable Theory for advancements in the ICT4D domain? ...Design-Reality Gap is addressed
  • 87. Is Social Representations a suitable Theory for advancements in the ICT4D domain? ...integrated view: Initiating Agencies expectations & Local Ownership ...Design-Reality Gap is addressed
  • 88. Is Social Representations a suitable Theory for advancements in the ICT4D domain? ...integrated view: Initiating Agencies expectations & Local Ownership ...insights on appropriation and reinvention of a (new) object ...Design-Reality Gap is addressed
  • 89. Is the Methodology applied within this study suitable for the field (ICT4D)?
  • 90. Is the Methodology applied within this study suitable for the field (ICT4D)? ...mixed methods allow triangulation
  • 91. Is the Methodology applied within this study suitable for the field (ICT4D)? ...photo-elicitation allowed for gaining different insights ...mixed methods allow triangulation
  • 92. Is the Methodology applied within this study suitable for the field (ICT4D)? ...photo-elicitation allowed for gaining original insights ...mixed methods allow triangulation
  • 93. Limitations relationship donors -recipient photo-elicitation: time & questions different lengths in interviews results very specific & not generalizable
  • 94. 1) What are the social representations of CMCs in Mozambique? 2) Is Social Representations a suitable Theory for advancements in the ICT4D domain? 3) Is the Methodology applied within this study suitable for the field (ICT4D)?
  • 95. THANK YOU! Journals • Rega, I., Vannini, S., Fino, E., Cantoni, L. (accepted). Exploring the Meanings of Community Multimedia Centers in Mozambique: A Social Representations Perspective. Submitted to Information Technology and International Development, (ITID). • Vannini, S., Rega, I., Cantoni, L. (accepted). Information and Communication Flows through Community Multimedia Centres: Perspectives from Mozambican Communities. Submitted to Information Technology for Development (ITD), Special Issue on ICT and Development in Africa. • Rega, I, Vannini, S., Cantoni, L., (submitted). Using Photo-elicitation to Explore Social Representations of Community Multimedia Centres in Mozambique. Submitted to Information Technology for Development (ITD). Conference Proceedings • Vannini, S., Aguirre, L., Rega, I., Cantoni, L. (2013). Images of Community Multimedia Centres in Mozambique: a participatory photo-elicitation study, in Proceedings: IFIP WG 9.4: Social Implications of Computers in Developing Countries, Ocho Ríos Jamaica, 19-22 May, 2013. • Vannini, S., Rega, I., (2012), Inbound and Outbound Information and Communication flows: Perspectives from Community Multimedia Centres in Mozambique, in Proceedings: CIRN 2012 Community Informatics Conference: 'Ideals meet Reality' Monash Centre, Prato Italy 7-9 November 2012.