It’s more competitive than ever to grow a SaaS, let alone stand out from the crowd. Sujan has helped 27 SaaS companies grow over 300% and will distill the hard-learned lessons and 12 strategies that any SaaS company leverage to grow their business in 2019 and beyond. The strategies work no matter the size of your company, marketing budget or economic condition.

1. GROWTH
PLAYBOOK
@SujanPatel

2. TABLE OF
CONTENTS
About
Customer Experience
Be Helpful
Education
01
02
03
04

3. @SUJANPATEL
I’m the Managing Partner at Ramp
Ventures & an Adrenaline Junkie

4. 7/17 1/18 7/18 1/19 7/19
250,000
200,000
150,000
100,000
50,000
0
WHAT I'VE DONE IN THE LAST 2 YEARS

5. DISCLAIMER
Works best for SaaS companies#1
Not sexy and takes hard work#2
Takes at least 18 months to fully kick in#3

6. CUSTOMER
EXPERIENCE

7. GREAT CUSTOMER EXPERIENCE WORD OF MOUTH

8. /1 MAKE YOUR COMPETITORS'
WEAKNESSES
YOUR STRENGTHS

9. RIGHTINBOX.COM COMPETITORS:

10. /2 OPTIMIZE FIRST
USER EXPERIENCE

12. /3 ONBOARDING
EMAILS SHOULDN'T
BE ALL ABOUT YOU

13. HOUSTON, WE HAVE A PROBLEM

14. RIGHTINBOX.COM DID THE SAME THING

15. MAKE IT ABOUT THE CUSTOMER 23% INCREASE IN SALES

16. /4 HAND WRITTEN
THANK YOU CARDS

17. /5 EXPANDED PRODUCT
BASED ON CUSTOMER
FEEDBACK

18. BE HELPFUL

19. /1 BUILD
MICROTOOLS

20. OUR CUSTOMERS' BIGGEST PROBLEM IS COPYWRITING

21. /2 BUILD
RELATIONSHIPS

22. LEVERAGE CO-MARKETING OPPORTUNITIES

23. BUILD RELATIONSHIPS WITH INFLUENCERS

24. SECONDARY SEO

25. /3 BUILD A BRAND
Focus on an excellent customer experience#1
Create content/tools that solve customers' problems#2
Build relationships with influencers#3

26. EDUCATION

27. /1 CREATE CONTENT BASED
ON CUSTOMER FEEDBACK +
HIGH SEARCH VOLUME

28. /2 SEND A HELPFUL
CONTENT AT THE END
OF EACH SUPPORT
TICKET & SALES EMAIL

29. /3 REPURPOSE YOUR
BEST CONTENT ON
OTHER MEDIUMS

30. /4 EFFECTIVE LINK BUILDING
Leverage relationships#1
Mining competitor backlinks#1
Create linkable assets#1
Guest post#1

31. THANK YOU!
sujitsu@gmail.com
@sujanpatel
youtube.com/scubasewj