Personal Information
Entreprise/Lieu de travail
Moscow, Russian Federation, Moscow Russian Federation
Profession
Digital Transformation | Omni Channel
Secteur d’activité
Technology / Software / Internet
À propos
Alexandra Kartashova is a Digital Transformation Lead for Kaspersky Lab’s global initiative to build and digitize holistic customer experience.
With over 12 years of business and technology backgrounds, she is leading a cross-functional group, which is strategizing, designing, developing and implementing omni-channel B2C eCommerce capabilities, platforms and systems.
Her achievements include a full end to end realization of Omni-channel transformation, with a high level of specialization in Digital Commerce, Performance Analytics and Customer Data Architecture.
Mots-clés
multi-channel
omni-channel
marketing automation
change management
цифровая трансформация
progress update
pain points
gap analysis
digital transformation
multichannel
omnichannel
stakeholder management
Tout plus
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Personal Information
Entreprise/Lieu de travail
Moscow, Russian Federation, Moscow Russian Federation
Profession
Digital Transformation | Omni Channel
Secteur d’activité
Technology / Software / Internet
À propos
Alexandra Kartashova is a Digital Transformation Lead for Kaspersky Lab’s global initiative to build and digitize holistic customer experience.
With over 12 years of business and technology backgrounds, she is leading a cross-functional group, which is strategizing, designing, developing and implementing omni-channel B2C eCommerce capabilities, platforms and systems.
Her achievements include a full end to end realization of Omni-channel transformation, with a high level of specialization in Digital Commerce, Performance Analytics and Customer Data Architecture.
Mots-clés
multi-channel
omni-channel
marketing automation
change management
цифровая трансформация
progress update
pain points
gap analysis
digital transformation
multichannel
omnichannel
stakeholder management
Tout plus