From Artificial Intelligence to Data Science, the Internet of Things and Blockchain, to the Death of Organic Reach on Facebook and more -- these are just some among the many Digital Trends for 2018 that Marketers like us should be investing time and energy on to gear up for the changing Digital Marketing landscape.

2. “How data translates to the customer journey
will be paramount in digital marketing
success in 2018.”

3. “Expect great things from artificial intelligence
and machine learning.”

4. “The IoT will push us to the edge.”

5. “The value of cryptocurrencies
continues to grow.”

6. “2018 will be the year that blockchain, the backbone behind
cryptocurrencies, establishes itself as the fastest-growing digital
technology since the evolution of the internet.”

7. “Mobile payments set to soar in 2018.”

8. “Organic reach on Facebook is dead.”

9. “Video will continue to rise as a primary
medium for content.”

10. “Native advertising spend is poised to outpace
display ad expenditure.”

11. “AR is likely to explode this year.”