A presentation about how traditional research techniques are failing to deliver competitive insights and how Xploring helps get closer to the 'truth' about real people living in the real world with 2 examples: Lady Geek and Olay.
7. …washed hair for head & shoulders in japan, fitted come
washing machines in north london, rode the school bus in
merica for general mills, played Zelda with Lady Geeks,
cked up the kids for WalMart, dressed and dished with the
rls for Tide, flipped hamburgers for Wendy’s, sat in huts in
frica, pole danced with boomers for Ameriprise, changed
abies for Pampers, got botox injections for Olay … went
ubbing in berlin, hungout with criminals for unicef, changed
toroil in guangzhou for Castrol, walked the dogs for Iams
