Case Study - Government of South Australia
Overview
On 18 July 2012, South Australia became the second state to formally apologize for forced adoption in Australia. They needed to deliver a live, online, video webcast of a formal apology led by South Australian Premier Jay Weatherill for viewing across South Australia and worldwide by affected individuals and families.
Business Challenge
Not surprisingly, because of the unusual nature of the event, there were numerous challenges that needed to be overcome to achieve the South Australian Parliament’s objectives. Because there were many who — due to time or cost constraints or personal privacy issues — would not be able to witness the apology in person at Parliament House, the Department of the Premier and Cabinet wanted a way to broadcast this personal, socially, and politically sensitive event live, that would enable viewers to truly feel like they had been present for the apologies.
Business Benefits
Provided a high-definition webcast of the formal government apologies viewed at more than 70 online sites, as well as throughout Parliament House and in a nearby hotel’s ballroom
Enabled easy recording, efficient editing, and quick posting of the webcast online so people who couldn’t tune in to the live stream could view it at their convenience
Offered the flexibility of working within the limitations imposed by Parliament House staff while delivering a high-quality webcast
Respected the social and political sensitivities at all times and protected the privacy of the affected individuals who watched the webcast
Ensured highly intuitive and reliable performance for both Department of Education and Child Development team members and for viewers around the globe
1. ®
In the past, many in Australian society considered
pregnancy outside marriage to be unacceptable.
Because of this, beginning soon after World War II
and continuing through the 1970s, tens of thousands
of vulnerable unmarried mothers were pressured by
Australian authorities and hospitals — both state-run
and privately operated, often with religious affiliations
— to give up their babies for adoption. These mothers
were denied information about various alternatives
including the availability of welfare services and financial
help for single mothers.
The end result was that women who were never
determined to be unfit mothers were subjected to unfair
and sometimes illegal practices — with thousands of
newborn babies taken from their mothers and given to
other families to raise.
In early 2012, an Australian Senate committee
conducted an inquiry that exposed these practices. In
many cases, unwed mothers were forced to leave their
families and live in special maternity homes until they
delivered. The newborns were removed immediately
after birth, typically with the mothers not even allowed
to hold their babies. At its peak, more than 10,000
babies annually were taken away through secret,
“closed” adoptions.
Saba Meeting — supported
by the skilled DECD team —
performed exceptionally well
in reaching affected mothers,
children, and families throughout
South Australia and worldwide.
Roger Edmonds
Online Collaboration Services Officer
Department of Education Children’s Services
Challenge
Deliver a live, online, video webcast of a formal apology
led by South Australian Premier Jay Weatherill for
viewing across South Australia and worldwide by
affected individuals and families.
Benefits
• Provided a high-definition webcast of the formal
government apologies viewed at more than 70
online sites, as well as throughout Parliament House
and in a nearby hotel’s ballroom
• Enabled easy recording, efficient editing, and quick
posting of the webcast online so people who
couldn’t tune in to the live stream could view it
at their convenience
• Offered the flexibility of working within the limitations
imposed by Parliament House staff while delivering
a high-quality webcast
• Respected the social and political sensitivities at
all times and protected the privacy of the affected
individuals who watched the webcast
• Ensured highly intuitive and reliable performance
for both Department of Education and Child
Development team members and for viewers
around the globe
Government of South Australia uses Saba Meeting to stream video apology for past forced
adoption practices to broad public audience.
Case Study
Industry: Government, Civilian
Use Case: Video and Web Conferencing
Government of
South Australia