Sabine Langmann's talk about how you can save a lot of time if you learn the basics of coding (relevant for your specific field), how much time you'd need to invest and how much time you can save.

1. How Basic Coding Skills Can
Save You A Ton Of Time
Sabine Langmann // sabine-langmann.com
SLIDESHARE.NET/SABINELANGMANN
@SabTheLa

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3. WARM UP
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1Code is why we are here

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*In this room
1Code is why we are here

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2We are not developers

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2We are not developers
*But we work with them

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3We have only 17 minutes left

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3We have only 17 minutes left
*Before this talk is done

10. GOAL OF THIS SESSION
Give you an idea of the
effort/result ratio of learning
code basics
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11. SLIDES
bit.ly/YouBasic-2019
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12. SOME (not all) PROGRAMMING BASICS
(that are useful for SEO)
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SOME (not all) PROGRAMMING BASICS
(that are useful for SEO)

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HTML
CSS
PHP
XML
AMP
Java
JS
SOME (not all) PROGRAMMING BASICS
(that are useful for SEO)
JSON-LD
Vue
React
Angular
Python
R
Regex
Xpath
ScyPy
NumPy
KNIME
Ajax
BigQuery
SQL

15. WHICH FRAMEWORK FOR WHICH TASK?
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16. CSS
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17. CSS
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Taking care of your document’s style.

18. HTML / CSS
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19. CSS
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SEO: “Hey devs, please create this Black
Friday landing page for me. Should look
like this rough draft here.”

20. HTML / CSS
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SEO: “Hey devs, please create this Black
Friday landing page for me. Should look
like this rough draft here.”

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Can’t read
Why?

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HTML / CSS

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HTML / CSS
Padding
H2/H3 formatting,
again: padding
Document
style in
general

25. Clear & detailed communication:
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SEO: “Hey devs, please create this Black
Friday landing page for me. Should look
like this rough draft here.”

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…helps you to
Communicate better & faster
Create appealing landing pages for your users
Basic CSS

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CSS
One-Time Invest* Time Saved*
CSS: ~10h ~3h/week
*Rough estimation based on my own experiences, a range of SEOs I asked, online course data, and
people’s statements I could find online

29. PHP
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30. PHP
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Server-side scripting language pulling
information into a document.

31. PHP
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32. PHP
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Basic PHP
…helps you to
Find the code elements you need a lot quicker
Customize your (client’s) WP/Joomla/Drupal
website

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PHP
One-Time Invest* Time Saved*
~20h ~4h/week
*Rough estimation based on my own experiences, a range of SEOs I asked, online course data, and
people’s statements I could find online

38. PYTHON
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39. PYTHON
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Data Extraction/Analysis/Visualization,
Machine Learning, and more

40. PYTHON
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https://searchenginewatch.com/2019/02/06/using-python-to-recover-seo-site-traffic-part-one/

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PYTHON

42. PYTHON
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https://keras.io/
https://www.pyimagesearch.com/2018/05/07/multi-label-classification-with-keras/

43. Basic PYTHON
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…helps you to
Automate regular website checks
Analyze SEO problems
Identify the right category images

44. PYTHON
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One-Time Invest Time Saved
~40h ~6h/week
*Rough estimation based on my own experiences, a range of SEOs I asked, online course data, and
people’s statements I could find online

45. XPATH
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46. XPATH
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Query language for selecting nodes
from an XML document.

47. XPATH @ BrightonSEO April 2019
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http://bit.ly/frogx-2019

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Basic XPATH
…helps you to
Customize your Screaming Frog / Deepcrawl /
etc. crawls
Gather more relevant data for your analyses

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XPATH
One-Time Invest* Time Saved*
~5h ~2h/week
*Rough estimation based on my own experiences, a range of SEOs I asked, online course data, and
people’s statements I could find online

52. BONUS
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THE TECH SWAG

54. THE TECH SWAG
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More tech knowledge = more confidence
= more clear communication
= more credibility
= more motivation
= increased happiness

55. THE TECH SWAG
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More tech knowledge = more confidence
= more clear communication
= more credibility
= more motivation
= increased happiness

56. !! START NOW !!
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w3schools.com (free) https://www.w3schools.com/
Freecodecamp (free) https://www.freecodecamp.org/
GitHub Learning Lab (free) https://github.com/marketplace/github-learning-lab
Coursera (free) e.g. https://www.coursera.org/learn/python
Automate the Boring Stuff (free) https://automatetheboringstuff.com/
Zealdoc to read documentations (free) https://zealdocs.org
Colaboratory (to use Jupyter in the cloud) (free) https://colab.research.google.com

57. !! START NOW !!
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DataCamp (£21-24/month)
Codecademy (€18-36/month)
Udemy (€10 – 200+/course)
Treehouse ($25-200/month)
Udacity (~€300/month)

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61. THANK YOU
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sabine-langmann.com
linkedin.com/in/sabine-langmann/
@SabTheLa
Slides: bit.ly/YouBasic-2019