13. If they are saying nothing about you,
you are not even in the game. If
people say you stink, at least you are in the
conversation and you can turn it around.”
Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.
27. A comparison
Business oriented
Social networking Video sharing
Microblogging site social networking
site website
site
first interaction/ deeper interaction,
professional
meeting, events,
networking, more complex
Why use it generate interest, discussions,
recruiting, messages, SEO
real-time updates, content sharing,
recommendations
news, interaction market research