A seminar on Characteristics of Electronic Media

1. A seminar on
Characteristics of Electronic Media
Sabyasachi Kundu
En.No:-
1st semester.
Department of Journalism and Mass Communication

2. Content:
 Introduction
 Types of media
 Characteristics of mass media
 Major electronic media
 Reaches of electronic media
 Features of electronic media
 Conclusion

3. Introduction
 Mass media means technology that is intended
to reach a mass audience. It is the primary
means of communication used to reach the vast
majority of the general public.
 The most common platforms for mass media are
newspapers, magazines, radio, television, and
the Internet.
 Mass media is the tool that transfers
information,concept,ideas.

4. Characteristics of Mass Media
 To inform
 To educate
 To entertain
 shaping public relations
 Advocating for a particular policy or point of view

5. Types of mass media:
1. Print Media 2. Electronic Media

6. Major Electronic Media
 Electronic media is electronic devices used to convey
information like television sets or radio.
 more advanced form of mass media.
 The medium that uses electricity or digital encoding of
information is known as electronic media.
 Electronic media can be classified into three types:
o Radio
o TV
o Modern Media

7. Features of electronic media
 Radio: TV
I. Cost effective
II. Public medium
III. Accessible for illiterate
IV. Mobile medium
V. Audio medium
VI. Less energy needed

8. ..contd.
 Modern media includes internet, film, CD-ROMs, dvd and etc..
 Easy accessible
 Instance

9. How electronic media is more
reachable to people?!
 Electronic media is more accessible.
 more people can access a single electronic media.
 It is featured with more innovative methods like motion
pictures and animation.
 A variety of options available and people can surf through
channels to channels without any additional payment.
 Audio visual medium that narrates the communication so
easily.

10. Conclusion:
 The term 'electronic media' is often used in contrast with print media.
 When a story breaks, electronic media can report on it quickly.
 Online and electronic media can also provide moving pictures and
sound.
 Eco-friendly and don't waste paper.
 It can be accessed anywhere with a computer instead of just on
door step.

11. Reference:
 www.Wikipedia.org
 www.study.com
 www.google.co.in
 Mass and Communication Management by C.S. Rayudu

12. Thank You