4. Company Profile
 Founded in 1894 In ZliN,Czech Republic
 Founder Thomas G. Bata
 Headquarters in Lausanne Switzerland
 Area covered worldwide
 Products Footwear, Clothing and Fashion accessory
“Our success is built on our legacy of values and beliefs "Thomas G. Bata,
Chairman and Grandson of Founder"

5. BATA Core Value
 Constant Innovation In Design And Product Development
 Superior Customer Service
 Excellence In Operational And Commercial Execution
 Entrepreneurial spirit and passion to win
 Team work in International environment
 Trust and respect for the employees
“Courage – Half way to success” -Thomas G. Bata

6. BATA Brands
 Bata Comfit (Comfort Shoes)
 Ambassador (Classic Men Shoes)
 North Star (Urban Shoes)
 Weinbrenner (Premium Outdoor Shoes)
 Marie Claire (Women Shoes)
 SunDrops (Women Shoes)
 Bubblegummers (Children Shoes)
 Baby Bubbles (Children Shoes)
 Safari (Desert Shoes)
 Power (Athletic Shoes)
 Patapata (Flip Flops)
 Toughees (School Shoes)
 Verlon (School Shoes)
 Teener (School Shoes)
 Bata Industrials (Work & Safety Footwear)
“Let’s not put up with small targets. Whatever you want, you can” – Thomas Bata

7. Diversified Business Strategy
 Bata build Towns And Factories (1915)
 The Energy Industry (1917)
 Agriculture (1917)
 Forest Farming (1918)
 Newspaper Publishing (1918)
 Brick Manufacturing (1918)
 Wood Processing (1919)
 The Rubber Industry (1923)
 The Construction Industry (1924)
 Railway And Air Transport (1924)
 Book Publishing (1926)
 The Film Industry (1927)
 Food Processing (1927)
 Chemical Production (1928)
 Tyre Manufacturing (1930)
 Insurance (1930)
 Textile Production (1931)
 Motor Transport (1930)
 Sea Transport (1932)
 Coal Mining (1932)
 Airplane Manufacturing (1934)
 Synthetic Fibre Production (1935),
 River Transport (1938)

8. BATA India Limited
 One of the biggest footwear manufacture company
 Enter in India 1931
 Operations
 BATA- India’s favorite Footwear brand
“Don’t chase after money. The one’s who chase after money will never catch it. Serve! If you serve to
the best of your abilities, you will never be able to escape from money.” – Thomas Bata

9. Facts About BATA India
 Sells approximately 50 million pair of footwear every year
 Serves more than 1,50000 customers every day
 Sells more than 1250 retail outlets
 Bata shoe Stores located in over 500 cities across India
 Operating 5 manufacturing Factory
“Danger? The biggest number of people die in bed after they stop moving. If you stop, you’re dead. If
you slow-down, you’re half-dead. The world was, is and will always be a dangerous place. Life is
movement, motionlessness is death.” –Thomas Bata

10. Store Types
 City Store
“Customer’s order is sacred” - Thomas G. Bata

11. Store Types
 Large Format Store
” It is the moral duty of each employee to keep on learning” – Thomas Bata

12. Store Types
 Family Store
Open communication belongs to conditions of success. Open, simple communication evokes good instincts in
people. If you act openly with the aim to serve people, your success is irreversible –Thomas Bata

13. Store Types
 Factory Store
Our customer – our master - Thomas Bata

14. Retail Division
 Hush Puppies
 Retail networks of
31 exclusive concept store
 28 Shop-in-shop stores
 Fastest growing footwear
Our customer – our master - Thomas Bata

15. Retail Division
 Footin
 Casual footwear for men &
women
 Affordable Fashion
Our customer – our master - Thomas Bata

16. BATA Awards
Our customer – our master - Thomas Bata

17. Reference
Our customer – our master - Thomas Bata
http://mcrcontherecord.blogspot.in/2008/09/batas-new-retail-strategy-q-with-deepak.html
http://www.batabd.com/about-us/retail.html
http://batastory.net/en/hlavni/
http://blog.batakenya.com/bata-culture/
http://www.topbusinessfans.com/en/clanek/clanky/citaty-tomas-bata-jedinecny-podnikatel.html
http://www.batabd.com/about-us.html
http://www.bata.com/bata-shoes-heritage.php
http://profit.ndtv.com/news/corporates/article-bata-to-invest-rs-100-crore-in-retail-323015

18. Thank you
Our customer – our master - Thomas Bata