Communication Plan.

1. COMMUNICATION
PLAN
B Y S H E E N A D A M S
A E T / 5 6 0
P R E S E N T E D T O P R O F E S S O R S P E L L M A N

2. MY COMMUNICATION PLAN IN
ACTION:
• The approach that I will use to develop a proper communication plan for Southwest
medical will be a two week communication plan that will unfold in four phases before the
two week communication campaign beings.
– I will first conduct an analysis of the communication issues. This will allow change agents to
effectively understand what change phase they are in order to communicate this plan to
management. This will be presented in the scenario.
– After reviewing I will hold a company department meeting with all departments to receive issues
that are preventing the company from fully developing in all needed areas. This will create a
company culture, urgency and awareness of issue. This is where all departments understand that
their voice and job within in the organization is essential to it running effectively.
– The communication and training methods will be develop on a level that all employees will be
able to have access, understanding and the ability to communicate and respond.

3. DEVELOPMENT OF COMMUNICATION
• Communication is a necessary attribute of any organization, it allows the organization
to develop and grow; however some organizations have issues implementing their
communication plan because they do not know where to start or what to implement to
ensure that the communication plan is sufficient through all departments.
• Scenario: The renovation to the hospital wing causes the hospital to move into
temporary housing like mobile modular units like large trailers, as Richard have
mention. A section of the hospital had to temporary close down, this caused the staff
to display unacceptable behavior, more problems for the staff, patients and their
families. But mainly the behavior and job performance of the staff(C, 2016).

4. KLIEN SUGGEST THE FIRST 6 STEP
STEPS
• First analyze and develop the reason for
change by doing an evaluation of
current processes.
• Develop a proper list of what needs to
be implemented in communication and
decide how change agents will
affectively implement new plan within
the organization.
• After change agents have effectively
understood why change is needed, they
must develop the proper channel and
packaging to now implement change
plan.
• Develop communication campaign.
SOUTH WEST MEDICAL CENTER
• First step will be to have a face to face
meeting with the management team.
• During this meeting reveal findings in
department communication
• Understand what will need to be
communicated for an effective outcome.
• Next develop the best channel to deliver
information to all employees within the
organization.
• Develop protocol to update needed and
frequent information as the plan is put
into place.

5. INCREASE AWARENESS FOR CHANG
COMMUNICATION BY:
AWARENESS
• After the analysis is complete it is
essential to now create awareness
within the organization by developing
a proper time line on how the change
process will be implemented and how
they will receive information.
PHASE 1
• After the initial meeting is conducted we will
conduct two forms of analysis to request
information.
• Will host a community team meeting in week
one. This will allow all departments to have a
say in how daily communication is being
effected
• A survey will then be submitted through the
employee data base to ensure that we have
as much participation as needed to start the
change needed in communication.

6. MEETING ANALYSIS
EMPLOYEE ANALYSIS
• Employees need a away to access all
information to adequately understand
how the new renovation will affect
them.
• In week one we have completed all
team meetings and have found that
employees dissatisfaction comes from
lack of communication and
information that is not easy to access
for daily responsibilities.
ACTION
• Develop company blog site that list and
updates weekly on new company
policies and procedures.
• A modular training has been developed
via YouTube to help employees have a
visual training that is easily accessible.
• Employees will need to complete this by
week two as we will begin developing
incremental measurements of
effectiveness through survey.

7. ADDRESSING NEGATIVE RESPONSES
• KEEP IT POSITIVE AND INTEACTIVE
• Make sure that you encourage all employees to participate by insisting their
importance to the change.
• Develop a happy medium with employees through negotiation. This will ensure that
their thoughts are heard and they are able to have their needs and concerns taken into
consideration. This will help the communication plan in regards to renovation and daily
responsibilities across departments.
• Cawsey (2012) Recommends that you make sure that all changes area within
compliance and are in direct correlation with the communication policy for change.

8. MEASUREMENT OF CAMPAIGN
EVALUATING PROGRESS
• First form of measurement is through the
change agent. The department will need
to have a select candidate that is able to
implement and measure plan success.
• A successful change agent must be able to
communicate management and effectively
communicate across all departments for
Southwest Medical.
• Make sure information is relevant to
change and dependable.
• Mid week of week one after the company
blog has been developed and the
company electronic bulletin boards have
been placed up, Southwest will want to
begin monitoring progress of outcome

9. EVALUATE EACH CHOSE METHOD
• Conduct incremental surveys of communication
• Develop a ten question questionnaire on how the new communication methods have
now increase understanding, how are they working and what other suggestions are
needed for productive to help develop change in daily responsibilities.
• Keep a policy that is “open door”, this will invite communication in from all
departments.

10. HOW MY COMMUNICATION PLAN WILL
HELP PRODUCE ORGANIZATIONAL
CHANGE PART 1:
• The effectiveness of this plan will be seen by its ability to affect change for the
organization and overall improvement of processes.
• It will create a community of unity in ability to help all employees within Southwest
medical to understand their roles and to have various ways of receiving and giving
information.
• This will also affect how leadership is involved in the development of change. They will
learn how to effectively communicate and operate with organization.

11. REFERENCES
• Action Planning Implementation 2nd edition 2012 SAGE, 2016
• Cawsey, Tupper F., Gene Deszca, and Cynthia Ingols. Organizational Change: Los
Angeles [u.a.]: Sage, 2012. Print
• Organizational Change Process TEAM C, 2016