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The Yogurt Spot Beaumont
Company History
The Yogurt Spot was founded upon the idea of bringing a dessert bar concept that
provides self-serve yogurt and fresh toppings to individuals who are looking for a healthier
lifestyle. The Yogurt Spot hopes to provide a great tasting dessert/snack in a comfortable 1,400
square foot atmosphere for customers who are seeking a fun experience. The locations also offer
Free Wifi so you can stay a while!
The Yogurt Spot in Beaumont location was opened on May 26, 2011, with eleven flavors
of yogurt and one sorbet. All of the yogurt has probiotics, which are good bacteria for aiding in
digestion. With over forty toppings, you can “invent yourself” as the slogan says. With new
owners taking over in June of 2015, new toppings and yogurt flavor creations have been added.
The new owners also have found a way to give back to the community such as for Breast Cancer
and to Project Graduation for high schools in Southeast Texas!
Executive Summary
Our project focuses on generating ideas for posts and enhancing the engagement on the
social media platforms. We noticed that there was a lack of a social media calendar/planning
chart. We believe with these items you can brainstorm new ideas ahead of time because you have
a plan of what to post. Also consistency shall increase in posts with our plan. When you are
consistent then followers will become more engaged with your social media outlets.
The strengths of the social media accounts lies with Facebook. We have a very large fan
following. A weakness of our social media accounts is that we have low user engagement.
Opportunities lie with promotions that help benefit the community. A threat to our social media
are the local brands competing with us on social media.

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Previous Social Media Techniques
The Yogurt Spot Beaumont currently has a Facebook, Instagram and Twitter accounts.
Before we started the project the Yogurt Spot did not have a consistent social media calendar or
plan for posting.
The Facebook page was created when the store opened and already has a large following
of people. However, there is a lack of engagement on this media. Store promotions, customer
photos and flavor updates were examples of posts that were made to the Facebook page. Their
Facebook posts were posted at 12:00 pm in order to be on the news feed for lunch time.
The Instagram account has been created less than a year ago. Posts to this page have no
specific scheduling either. During holidays special photos were created in order to bring appeal
to holiday posts. When new flavors were put into machines, a new flavor post was made. This
photo contained a picture of the flavor of yogurt with text that states the flavor name. Customer
photos were also posted at random on the Instagram. Pictures of frozen yogurt creations were
also posted to give people ideas of creations they could make themselves.
The Twitter account has been created less than a year ago. This media is used to post new
flavor updates in the store. We also reply to customers comments or concerns on this social
media.
Event Promotion
On our Facebook we boosted a post for seven days for $10. This way people who don't
follow our Facebook page would still see our sponsored ad on their news feed; reaching out to
other potential customers. This was put in place to raise money for project graduation and to get
high school students in the area to provide more engagement and create more loyal Yogurt Spot
customers. We also used Instagram as a platform to promote for the Project Graduation event.

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We think boosting the post and posting on instagram created interactions between the Yogurt
Spot and the Southeast Texas community.
Metrics Comparison
Due to the very nature of our project for the Yogurt Spot being social media and driving
engagement, the metrics that each social media outlet provided would become one of our
strongest assets. We were granted access to the company’s three different social media accounts:
Facebook, Instagram, and Twitter. While we did use Twitter to announce new flavor lineups, we
chose to put forth the most effort on the Instagram and Facebook pages.
With our Instagram account access we were able to take a look at what had worked in the
past and what we could change for the future to drive more customer interaction. Preliminary
research on Instagram showed that roughly 57% of users access it on a daily basis and that
Instagram was one of the easiest ways to create a connection between business and consumer
with little effort. The fact that Instagram is a picture based media outlet, we figured that this
could really help us out. We hear the old adage that “a picture is worth a thousand words”,
however, our group really tried to capture this in our work on the Instagram front. Arranging
better quality pictures allows for the consumer to get more out of each image and helps the
Yogurt Spot look more professional in the process. Each image that is presented to the
consumer’s eyes not only enables them to get a so called “glimpse behind the scenes” but also
provides them with proof of other people who go there and enjoy it just as much as them. Once
this was incorporated we immediately saw results.
The images on our Instagram that had the most likes were always ones that had to do
with business changes or big events in the company’s life. For instance, the Yogurt Spot’s
window art being painted was in the number one position with a total of 17 likes and the Yogurt

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Spot Trailer, in second place, received 16 likes. However, since this project started, we provided
a plain image of a cup of froyo and claimed that it’s never too late for froyo! This simple
portrayal of the snack/dessert was well received with the public, generating 24 likes. While this
doesn’t seem like too much of an improvement it shows that what we are doing is working,
before it was only events or changes that received that many likes, now a simple image of froyo
is setting new records. Our current second best is a picture of a man eating his froyo coming in at
18 likes. Still a new record even though it is only slightly ahead of last year’s top image. This
just showed us that the change that we are hoping to implement doesn’t just happen overnight,
it’s a process.
Facebook was an interesting concept that we were able to work with on this project. Due
to Facebook having the most evenly distributed demographics of any social media platform it
takes a lot of trial and error to figure out what works and what does not. We couldn’t help but
notice that some things work well for certain types of businesses or businesses in certain areas
better than it does for smaller or not as well-known companies. For example, some companies
will post a question on their Facebook page and generate quite a bit of responses or shares. When
we tried to use the open answer type posts on the Yogurt Spot’s Facebook page, it was
underwhelming, we ended up with one answer and a couple of likes. Once again this type of
thing is a learning process, some things will work for a snack/dessert business and some will not.
Facebook keeps track of its own set of metrics and analytics that are accessible through
the company Facebook page, under the appropriately named “Insights” tab. Facebook catalogues
each post’s likes, comments, and shares, as well as how many users clicked on the post. When
we looked at the metrics from 2015, we saw mixed reactions to each post. While some post had
no engagement others had a ton of people like or comment. We had to delve into these reports

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and figure out what was working best for the company. Once again the ones that were popular
were the posts about some change taking place or an instance that had occurred. One of the most
promising posts from 2015 was in December when a man lost his wedding ring. The resulting
post from the Yogurt Spot reached 767 people! Yet, out of that 767, only 32 people clicked on
the post to read it all the way and past that only 18 reacted to it by commenting or sharing the
post. That in itself is depressing. We had two instances since the start of this project that we are
proud of: a testimonial from one of the customers and the advertisement for the project grad
event. The testimonial was an idea that we thought we would try out to drive more customers
into the store. It reached way more people than the wedding ring incident of 2015 (~2,500) and
was an amazing experience when it came to engagement. Out of the ~2,500 we had 88 post
clicks and 36 user engagement (comments/shares/like). We were glad to see that with such an
increase in the amount of people reached, we had an equal increase in the terms of engagement.
Considering it was the first testimonial on the Yogurt Spot’s Facebook page ever, we feel like it
went over well. The second one that we were particularly proud of was the project graduation
event post. It reached roughly 7,000 people and resulted in us having 183 post clicks and 119 in
terms of engagement! We were extraordinarily pleased with the fact that the engagement was
almost the same number as those that clicked on the post in the first place! I don’t think that we
could have asked for a better turnout as far as metrics is concerned. We want every event to have
that amount of shares or more because that helps the word spread and drives interaction. We
have spent a lot of time on trying to figure out the fine balance between likes/comments/shares
that a regular post should have, but we believe that the effort that was put forth has been well
rewarded. Hopefully, with the help of the social media calendar, the employees of the Yogurt
Spot can continue in our endeavor to drive engagement among social media users.

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Social Media Calendar
Many factors were considered when developing a calendar for social media posts for the
business. The first task was to determine which social media platforms would be best for The
Yogurt Spot to use. We decided to use Facebook, Instagram, and Twitter. Below is an image of
the design of our calendar.
The first platform we focused on was Facebook, which provides a great way for The
Yogurt Spot to communicate with the community through posts containing text or photos. This is
also a great platform for customers to interact and give feedback on posts made. The second
platform we used was Instagram. Instagram, accessed by 57% of users on a daily basis, is a
perfect tool for connecting with the public using creative images that draw attention to the
business and their products. Finally, we wanted to use Twitter to communicate short messages
and recipe tips. Being that The Yogurt Spot attracts a younger crowd, as well as families, we
poured the majority of our social media focus on Facebook and Instagram.
In order to create a consistent posting schedule for the future, we designed a calendar
using Excel to aid in this process. The top row of the calendar contained Sunday thru Saturday
and the first column contained each month. In addition, the second column contained the date

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that would begin that particular week. This allowed us to simply fill in what posts would be
made Sunday thru Saturday.
As previously mentioned, we directed our focus on Facebook, Instagram, and Twitter. To
make each day’s posts easy to view, we typed out the social media platform and the type of post
in the appropriate cell. This provided us a clear view of what each week’s posts would be and
how we would need to design them.
Our next task was to create a name to correspond to certain posts made on a particular
day and incorporate it into the calendar. For example, we developed a “Fan Friday” post about a
patron and how they enjoyed their yogurt and overall experience at the location. This not only
helped us to engage with the community, but to also get some real feedback about their
experience with The Yogurt Spot. It seems that there is a “National _____ Day” for just about
anything. We wanted to incorporate these days that relate to The Yogurt Spot into our social
media calendar. For example, we would post a creative image of chocolate yogurt on “National
Chocolate Day”. We obtained these dates by going online to a “national holiday” calendar. We
designated Mondays to be a flavor lineup for the week. This gave customers an opportunity to
plan ahead to visit on the day that best meets their preferences.
For Wednesdays, we created a name for the social media consultant known as “Whatever
Wednesday”. For example, on Wednesdays we posted engagement questions, now hiring, and
promotions in the store. This way they have a day to post extra informational posts that relate to
the store. For the engagement questions, we saw other business’ success with this method, so we
decided to use it as well. This type of post draws attention to the business, but more importantly
gets the customers involved and engaged. Even though we saw other store’s success with this
method, we did not find it to be beneficial to The Yogurt Spot.

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Customer Testimonials
Our team has designed a creative way to engage The Yogurt Spot’s Facebook audience.
It revolves around customer feedback, allows potential customers who use Facebook to learn
about our loyal customers, and gives our current customers an opportunity to be spotlighted to
show them how much we care about them. The post we have designed is called customer
testimonial. The post will be drafted by conducting an interview with a customer in the store,
taking their picture, and writing a small piece based on the information gathered from the
interview. Our group posted a customer testimonial every week for one month. We realize,
however, this may not be a realistic plan for the employees at The Yogurt Spot so we
recommend they do a simplified version of the customer testimonial either once a month or once
a quarter.
The Yogurt Spot should implement this Facebook “customer testimonial” post at least
once a quarter to stimulate excitement and participation among their valued customers. If the
Yogurt Spot uses the following questions they will have the proper information needed to make a
great post that will stimulate excitement and participation among the Facebook community.
Before the employees at The Yogurt Spot conduct the interview with the customer they must
first ask the customer who they are interviewing if it is permissible for The Yogurt Spot to post a
picture of them with a quote from the interview. After The Yogurt Spot employee has ensured
they have permission of the customer, they will ask all of the following questions to that
customer they have chosen from the store. Preferably The Yogurt Spot employee will do this
survey when it is not very busy in the store, so as not to add on to the many responsibilities that
are associated with handling a large amount of customers in a certain period of time. During the
interview process The Yogurt Spot employee should be taking notes on the provided document

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our group has designed to aid in the writing process. After they ask the customer all of the
questions they will take a picture of the customer with a DSLR camera or a smartphone. Once a
picture has been taken by the employee they will thank the customer for their time and remind
them to look for the post that features them on The Yogurt Spot’s Facebook page, and encourage
them to share it on their own Facebook page. Next, the employee will write a very small post that
will be featured on The Yogurt Spot’s Facebook page. After the rough draft of the post has been
written by the employee the rough draft must be reviewed and accepted by the manager of the
store and at least one of the owners. It will be the manager’s responsibility to ensure one of the
owners of The Yogurt Spot reviews and accepts the post before it is posted on The Yogurt Spot
facebook page.
Below is an example of this unique Facebook post and the sheet The Yogurt Spot
employees should fill out when conducting the interview.
This unique Facebook post will promote the store’s family atmosphere and show possible
consumers on social media why other people enjoy The Yogurt Spot experience. This will bring

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new customers to The Yogurt Spot and provide positive reinforcements that The Yogurt Spot is a
great dessert option for families and anyone else who has a craving for a cold and tasty treat!
Post Design
Facebook
With nearly 50% of Americans using Facebook, it is imperative that businesses make
posts that are appealing to potential customers. Facebook has the most evenly distributed
demographics of any social media platform. Due to the fun atmosphere, great location, and a
highly customizable product, The Yogurt Spot attracts many people in our area. Although the
franchise has locations outside of Beaumont, we chose to design our posts to cater to our
community. In addition, we paid for “boosted” posts on Facebook to reach a greater audience
than only those who “liked” the company's Facebook page.
After doing research, we learned that Facebook posts generate more likes and
engagement when there is a image attached. Our first way of designing a post for Facebook used
the flat lay method. A flat lay is an image taken from above that contains certain pieces on a
well-lit background. This type of image is a perfect way to showcase one’s yogurt creation and
accent it with personal belongings, such as sunglasses or a watch. We posted this type of image
with a caption that indicated the type of yogurt used in that post. This served the purpose of
attracting a younger audience that enjoys creative images, while also communicating a yogurt
flavor that someone may not have known existed.
Our next type of Facebook post targeted our loyal customers. The Yogurt Spot is a
popular choice for families since it offers a healthier dessert option and allows for creativity. One
of our “Fan Friday” posts put a spotlight on a family that brings their children every night for a
sweet treat after dinner. This type of post showcased the family environment, the favorite flavors

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of the family, as well as feedback about the family’s experience. Here is an example of the Fan
Friday Post: “ITS FAN FRIDAY! Where we spotlight our customers!
Wow! Pretty great looking family right?! We are so lucky to have entire family units like Mr.
Adam, Mrs. Ashley, and their amazing daughters choose The Yogurt Sport every single day for a
post dinner treat. This family is so fun and energetic, it was a delight to get to know all four of
them. Mrs. Ashley let us know her favorite flavor yogurt was cheesecake. I asked her if she has
tried any of our other favors (like our amazingly tasty Razzgranate, and the wonderful salted
caramel) and she said no, she only gets the cheesecake flavor every time she comes! Now that’s
some flavor loyalty right there. Mrs. Ashley loves the family environment The Yogurt Sport has.
She says she “loves that the employees are nice to my children.” Her children also showed a
great adoration for our color changing spoons (your kids have to try it, they’ll be blown away).
You should have seen their faces when their spoons changed colors! We consider it an honor to
serve you and your children Mrs. Ashley! Come by The Yogurt Sport today so you can find out
where your flavor loyalties lie. You can be like Mrs. Ashley and find a flavor you'll never want
to part from.”
The final category of Facebook posts were general informational posts about the store.
For example, Monday’s posts consisted of a flavor lineup. We designated these posts for
Mondays so that customers would come on the day their favorite flavor was sold. The Yogurt
Spot is also heavily involved in the community. For example, when their yogurt trailer would be
stationed at a particular location, we made sure to make the community aware via Facebook.
The owners of The Yogurt Spot had a strong desire to help local high schools fund their
project graduation. The other portion of the group dedicated to The Yogurt Spot planned an
event to assist in this goal of donating funds. Our job regarding social media was to make sure

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this event was heavily promoted. We made sure to “create an event” on Facebook for this
fundraiser. By creating the event online, we were able to see how many people were interested
and how many rsvp’d to actually attend.
Overall, Facebook was our most heavily used social media platform for this project. The
type of people that purchase from The Yogurt Spot are most active on Facebook, therefore
making this the best platform to reach them. Although Instagram was another strong platform,
Facebook allowed us to use those same images paired with text to reach a greater audience.
Instagram
It is a difficult process to design creative posts that spark the interest of young adults and
teenagers in today’s culture. Not only is it a difficult process in and of itself, but there are so
many creative and aesthetically pleasing Instagram feeds intimidating our group’s creative
confidence with their perfect angles, perfectly lit rooms, and dazzlingly perfect hand models. We
had to overcome our extremely low budget and diminishing creative confidence to think of
amazing Instagram posts for The Yogurt Spot. Our group is not the only set of individuals who
must overcome such obstacles, but The Yogurt Spot employees who are assigned to social media
responsibilities in the future must do what we are doing now. In order to aid The Yogurt Spot
associates in designing breathtaking posts for Instagram, our group will share the methods that
helped us achieve what we believe to be exceptional results, and a method that we did not
implement but will be great for designing posts for The Yogurt Spot in the future.
The first thing our group did to design great Instagram posts was to get inspired by
companies who already have a great Instagram feed. We also focused our attention towards the
Instagram pages that are for popular frozen yogurt companies to see how they chose to make
their presence on Instagram. We found a pattern called “flat-lay” that we thought would work for

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The Yogurt Spot and decided to recreate it the best we could. We used clean surfaces and a high
quality DSLR camera to get the best shot possible to post on The Yogurt Spot Instagram feed.
Here is picture of one of the posts we designed with this format. The most difficult part of this
process was deciding what the actual picture would look like. It is best to start with the
foundation of the picture then move out. For example, first you should choose a color for the
background and the yogurt you wish to take a picture of. Afterwards, move to the more intricate
details like toppings, random accessories, or add-ins you may want to add to the photo to make it
unique. The way we decided on what details to incorporate into the post was based off of a
theme. For example, the picture above was inspired by a “casual day at school” theme so we
tried to generate ideas that would support that theme. Lastly we also let mistakes drive our
creativity. What I mean by that is that we allowed ourselves to be open minded about the
different outcomes that we could have when it came to our Instagram post we were creating. In
the picture above the polkadots that surround the “2+2= YUM!” caption spawned from an
accidental dot one of the group members kept making with her pen on the sticky note. At first we
kept rewriting the caption on the sticky note hoping to make the next attempt blemish free, but

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finally we decided to embrace the flaw and put dots all over the sticky note! Although we did not
use this picture due to the clarity we believe our ideas and process led us to a creative and simple
design that is easy to like.
Our group has designed a social media calendar to make it clear what should be posted,
when it should be posted, and on what social media outlet it should be posted on. The Yogurt
Spot associates in charge of social media should consult the social media calendar at the end of
every week to see what is
required to post in the upcoming
week in order to know where
they should be spending their
creative talents and energy. Once
the associate knows what lies
ahead for the upcoming week
they should then begin to design
the Instagram posts as soon as
they can because of the difficulty
that is associated with designing
posts. To aid in the designing process our group recommends The Yogurt Spot associates use the
Natural Planning Model (NPM). The natural planning model is a simple tool to aid in generating
and implementing ideas to solve a complex problem. The natural planning model is a five step
process that is easy to navigate through with an individual or a group. The five steps of the
natural planning model are defining purpose and principles, envisioning the ideal outcome,
brainstorming, organizing, and identifying the next action.

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The first step in the natural planning model is to define the purpose of what you are
trying to accomplish. In regards to designing stunning Instagram posts the social media
representative for The Yogurt Spot will have to meet with their team and ask a simple question:
“Why do we make Instagram posts, and what do we want our audience to experience when they
view our posts?” Once the team has found an answer they will have a foundation to work from,
basing each of their posts from the ideas they generated in this meeting. The next step is to
define the principles in which they design their Instagram posts. This part of the process is
simply focused on making the “rules” they will follow when making their Instagram posts. The
rules they make can be in regard of the creative process, the posting process, and the approval of
posts. An small example of principles the social media team at The Yogurt Spot might create in
regards to the topics I have stated above may be:
1. We will not plagiarize, in any form or fashion, any post that has already published on
any social media platform.
2. Our Instagram posts will be made every Monday and Thursday at 12:00pm sharp.
3. Every Instagram post must be approved by the social media team leader before it is
posted on our Instagram page.
After the team has found the principles they feel like fits their needs the best they must follow
those principles and not stray from them in any way. The principles the team designs must be
designed in such a way that improves their overall performance when they design Instagram
posts.
The next step in the natural planning model is to envision the most ideal outcome. This is
a vital step in the process due to the fact that it gives the team a vision to work towards. An
important facet to this part of the natural planning model is the team has to envision the best

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outcome without any regards of limitations. The limitations can include financial limitations, a
limitation on creative ideas that are produced, or acceptance of ideas from management. The
vision the team casts serves a similar purpose to the purpose the team made in step one of the
natural planning model. The vision will give the team a sense of where they wish to take the
Instagram page for The Yogurt Spot. The vision may include how many followers they want the
The Yogurt Spot’s page to have, how many likes they want the posts to get on average, and a
specific revenue goal that is directly related to the The Yogurt Spot Instagram page.
The third step of the natural planning model is to brainstorm ideas that will take you to
the outcome you have envisioned, that is why it comes after defining the purpose and creating a
vision. Brainstorming ideas can be a very fun, engaging, and productive exercise if done
correctly. The Yogurt Spot’s social media team must know the most important rule to effective
brainstorming sessions which is to withhold judgement of ideas until the end of the
brainstorming meeting. A common mistake in brainstorming sessions is to critique and analyze
every idea as it is generated from the team engaged in the meeting. This malpractice stifles the
creative process and many great ideas will be lost if the social media team at The Yogurt Spot
engages in analyzing ideas in the middle of the brainstorming session. The team should be
accepting of the wildest and most preposterous ideas, as long as those ideas serve to attain the
vision the entire team has cast for The Yogurt Spot’s Instagram page.
The fourth step is to organize all the ideas that were generated in the brainstorming stage.
It is important to do this step after the brainstorming has taken place. The social media team at
The Yogurt Spot will organize the ideas in any fashion they like. At first it is likely they will
eliminate all of the ideas they feel like are not possible or not pertinent to the goals they are

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trying to achieve. Next they can categorize the ideas to help assign tasks to the individuals in the
team which will help the team execute the last step in the natural planning model.
The last step of the natural planning model is to define the next action that must be taken.
This is a vital step of the process because if the team does not know what to do next nothing will
get done to bring their vision they casted to fruition. Defining the next action is the most specific
step in the natural planning model due to the fact that it pertains to the specific action the group
must take. The next action must also be assigned to a specific individual, or a small team within
the social media team, in order for someone to be held responsible for that action. The next
action that will be taken should, of course, be in direct relation to the results derived from the
organization step in the natural planning model.
A great characteristic about the natural planning model is that it is the natural way the
brain generates ideas, and you can move in between steps fairly easily. The first two steps of the
model gives clarity as to why we are trying to accomplish what we are trying to accomplish. The
next three steps of the natural planning model give more organization and detail to your plan.
Using the natural planning model will be simple and efficient tool capable of giving The Yogurt
Spot social media team an ample amount of quality ideas to enhance their Instagram presence.
Twitter
Social media helps billions of people worldwide stay connected everyday. With twitter
being one of the most successful and used brands we thought using twitter would be the best way
to advertise The Yogurt Spot and connect with potential future customers. It was not difficult to
come up with clever tweets to post because with twitter you are only allowed 140 characters with
each post. With that being said majority of our tweets had a picture attached displaying an
already made frozen yogurt cup. We thought it would be good to include a brief description of

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what was in the frozen yogurt cup . The only difficult part was getting the potential customers to
actually see and interact with us. When using twitter you can only see post from the people you
follow or from words and hashtags that someone would personally search. Since we are trying to
build our twitter following with the beaumont community; the retweets, likes, and re-quotes ratio
was not where we wanted it to be even though we kind of expected it. Twitter is the type of
social media where longevity is key if you want to see actual results and tweeting three times a
week will not cut it like it would with facebook or instagram. You
must tweet multiple times a day every day in order to get customers
to interact with you. We tried to avoid this situation in the best way
by adding hashtags that were related to The Yogurt Spot and the
beaumont community. This feature makes it possible for people
with similar characteristics and in the same ideal demographic
market to find businesses in their area to connect with. We used
hashtag #bmttx so anyone who searches beaumont or in the beaumont area, whether they are
looking for yogurt or not, will see our twitter post. This feature is designed to help us connect
with and find new potential customers.
Hashtags
We partnered with the second group for the Yogurt Spot and worked the social media outlets for
their project graduation event. We came up with the hashtag “#moneyfroyoschool” in an effort to
not only make the event more relatable to our target audience, but to also incorporate the theme
of the business into the tag. This enabled social media users to read the tag, understand the

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business (frozen yogurt), and understand the event (money for your school) simultaneously.
Also, by creating this hashtag, we created an efficient system of keeping track of the amount of
engagement our posts (with the hashtag) received.
Once we decided on a set social media calendar detailing what type of post would be
created on each day, we figured the best way of promoting local business would be by
researching the hashtags that other local businesses use in the area. Due to our group doing some
study on other businesses techniques, we realized that there were a large number of local
hashtags that were not actually successful. By taking the information from our study and
coupling it with a few enlightening Google searches, we were able to narrow down the list of
hashtags to roughly ten that would be not only a good fit for the Yogurt Spot, but also successful
in generating user engagement and reach. With each subsequent social media post, the hashtags
were rotated from among the list to ensure that we received more than just standard results from
one or two specific areas.
Future Recommendations
We hope that this project will help to establish a schedule for the current social media
administrator to follow, as well as the administrators in the future. The methods we have created
have been tested and tried. The Yogurt Spot should utilize the post design methods we have
designed in the paper to create the best posts for Twitter, Facebook, and Instagram. In order for
the social media representative to stay organized they should use the social media calendar.
We hope the business will use the calendar template we created for future social media
postings. Using this calendar will ensure that posts are consistent and will make comparing
metrics from week-to-week easier. In addition, the calendar gives employees a way to see what

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will be happening during the week ahead. Overall, the calendar will provide consistency and
order regarding making posts.