2term final sunjisun_park+pdp

PROVIDING A NEWSERVICE FOR CHILDREN ATTHE AMUSEMENTPARK
BY SUN JI SUN PARK

BACKGROUND DEVELOPMENT SOLUTION
PROJECTBRIEF
1. RESEARCH AIM
2. RESEARCH QUESTION
3. SEQUENCE OF RESEARCH
4. LIMITATIONS OF RESEARCH
PRE-LIMINARYRESEARCH
1. LITERATURE REVIEW
2. DESK RESEARCH
2.PERSONAL EXPERIENCE
3. BUSINESS ORIGAMI
4. STAKE HOLDER MAP
1. SMALL GROUP INTERVIEW
2. PARTICIPANTOBJERVATION
- SHADOWING
- BEHAVIORAL MAPPING
- DIARYSTUDY
3. QUESTIONNARE
4. AEIOU
5.WORD CROWD
1. FINAL ANALYSIS OF RESEARCH
2. RESEARCH CONCLUSION
DEFINETHE PROBLEM
PRIMARY RESEARCH
COMMUNICATION
1. CASE STUDIES
1. COMMUNICATION GOAL
1. INTROTUCTION OF NEWSERVICE
2. PROCESS OF NEWSERVICE
3. STORY BOARD
4. USABILITYTESTING
1. 4 PLEASURE
2. 3STEPS OF ATTRACTION
EFFETS OF NEWSERVICE
SUGGESTNEWSERVICE
1.TARGETAREA
2.TARGETAGE
TARGET

“ DOWHATYOU DO SOWELLTHAT
THEYWILLWANTTO SEE ITAGAIN
AND BRINGTHEIR FREINDS ”
-Walt Disney -
MOTIVATION OF RESEARCH

‘ Amusement park ’ including the ones located in Seoul
has been regarded as the best leisure area for families with children for a long time.
The modern meaning of Amusement park, Disney Land was opened in 1950.
Afterwards, as the industry was developed, each of the countries in the world had an increased proﬁt from tourism that
various theme parks started being emerged in terms ofwelfare for the public.
According to KOLE, the number of users of Amusement park exceeded 2,430 in 2011, and it is expected for it to be con-
tinuously increased (2011, National Statistical Oﬃce)
PAST NOW

*( ) = Generation number
2010 - 2012 SAFETY ACCIDENT AT AMUSEMENT PARK
( 2012, Korea Consumer Agency)
UNDER 8 YEARS OLD
UN KNOWN
7.5 % (8)
OVER 30YEARS
15.1 % (16)
20 YEARS
3.7 % (4)
14-19YEARS
5.7 % (6)
8-12YEARS
12.3 % (13)
[ Figure 1 ]
55.7 % (59)
“ PEOPLEWANTTOVISITAMUSEMENTPARKS, BUTLEPTUNSATISFIED ”
(Tue) 24,05,2011 16:41:27 News Korea
Amusement park satisfaction Number of rides per visit
39.6 % 3 to 5 rides
the number of customer complaints has been inc
reasing, including playing facilities such as safety accidents
of users or long waiting times in spite of a rapid increase in
the number of users of the amusement park.
In addition, the business towards children,the main target
of the park, became less concentrated.There were results
of the studies demonstrating how parking facilities at the
amusement park, complaints about waiting times, manage
ment of the number of users, and safety accidents of child
ren were major issues. [Figure 1]
BUT

As particular types of Amusemnet park focusing on various
types of education speciﬁcally designed for children
were emerged, people started preferring to go to kids
cafe where were located near the them and also in the city.
This has led the usage rate of amusement park
to be decreased.
53.6 % 61.3 % 62.3 %
46.4 % 38.7% 37.7 %
2014 ( 01-04 ) AMUSEMENT VISIT EXPERIENCE
Married with children Married without chcildren Single
(2014, trendmonitor.co.kr)
2008 2009 2010
4
5
9
270
390
540
The total sales (billion won)
Number of Kids cafes
2010 NUMBER OF TOYRUS STORE AND TOTAL SALES
( 2010, DELCO.Com)
Grow by more than 20%
in every year
Seeing as how 97% of the population had an experience of
visiting amusement park at least once, amusement parks
have been regarded as the best leisure place. However, only
41.4% of the population were turned out to visit amusement
parks as of from January to April, 2014. In addition, it was
investigated that married people with children (46.4%)
visited amusement parks more than married people without
children (38.7%) and single people (37.7%). therefore, it was
conﬁrmed that amusement parks were in a limelight as a pla
- ying area for ‘ CHILDREN ’
Number of visitor are decreasing from
97 % to 41.4%

RESEARCH AIM
Research for the service to be provided to children
experiencing unforgettable memories
and also children courses at the amusement park
RESEARCH QUESTION
What would make it possible for children to create joyous
memory in the amusement park ?
RESEARCH SEQUENCE
PRE-LIMINARYRESEARCH
SECONDARYRESEARCH
PRIMARYRESEARCH
RESEARCH LIMITATION
-There might be a geographical limitation since a survey was cond
-ucted only on amusement parks located in Seoul.
- Since there was a limitation in identifying opinion of children,
it was replaced by the one from parents. It is diﬃcult to identify
the needs of children that communication is not made seamlessly.
- It is diﬃcult for the results of study from an interview and survey
conducted on 50 subjects to represent the opinion of the entire
visitors.
SMALL GROUP INTERVIEW/ PARTICIPANTOBJERVATION / SHADOWING /
BEHAVIORAL MAPPING / DIARY STUDY / QUESTIONNARE / AEIOU /NEWDIAGRAM
LITERATURE REVIEW/ DESK RESEARCH / PERSONAL EXPERIENCE / BUSINESS ORIGAMI / STAKE HOLDER MAPS
DESK RESEARCH

TARGETAREA
TARGETAGE
In Korea, there are many of the amusement parks in business
such as LotteWorld, Ever Land, Seoul Land, and Dream Land...
However, among them, two of the amusement parks located
in Seoul representing the highest number of visitors
according to the ‘current status of visitors in national amuse
-ment parks in each year’ by National Statistical Oﬃce in 2012
were selected as targeted areas.
A study was proceeded on children
aged from 3 to 12 deﬁned as
regular children at amusement parks
and parents of them.
EVERLAND AND LOTTE WORLD
3 TO 12 YEARS CHILDREN

LITERATURE REVIEW 1
A Study on the Correlation between Amusement Park Selecting Attributes and Re-visit Intentions
(Gao, Jun, Department of Hotel Management , Kyung-Hee University, Korea)
“ Formation of sympathy
with customer
is important “
“They should do
sustainable investment
for developing service enviroment ”
“They should make
a diﬀerent brand image
compare to other
amusement parks ”
ABSTRACT
With the improvement of people's living standards, increasing leisure time, and great changes of casual form, tourists now have much more
requirements for casual service and amusement parks. As the recent big increase of Chinese tourists to South Korea, this study analyzes
the selecting attributes of Chinese tourists to South Korea amusement parks, and establishes an eﬀective marketing strategy.

LITERATURE REVIEW 2
A Location-based Mobile Reservation Application Design to Reduce WaitingTime-related Complaint Elements
Regarding Amusement Park Rides
(Kim, Jun Mi, Department of User Experience Design, EwhaWomans University)
“The satisfaction level is
quite low about waiting time
to rides ”
“ Considerable modiﬁcation of
the existing reservation system
is needed ”
“They should upgrade
usability of application ”
ABSTRACT
This study anticipates that users can solve their waiting time-related complaints by using waiting time for other services in the theme park,
especially through this location-based mobile reservation application provided through users’smart phone lock screen.This application
will play an important role in increasing users’satisfaction with theme parks, further being guide lines to reduce waiting time-related comp
-laint elements in large-sized exhibitions and events, such as a biennale.

LITERATURE REVIEW 3
A Study of the Analysis for Visual Design Elements ofTheme Park
(Lee, Seung-Joung, Department of Design Management,Chosun University)
“They should consider
how to increase
customersatisfaction ”
“Visual Design elements
are really important to
attract more people ”
“The role of designer is important
in the beginning of building
an amusement park ”
ABSTRACT
both physical design factors and psychologicaldesign factors inﬂuence on the customersatisfaction,and along the theme types eachTheme
Park has to be considered.Furthermore,because a designer who already understands the idea can create a plan including a desire of visitor,
he or she has to participate in the beginning part of design. Itis meaningful that this study is attempted to abstractthe important elements
for design ofTheme Park by scientiﬁc approach which has never tried before.

They studied Amusement Parks which are very important places for leisure in modern society.
They tried to understand consumers needs and develop the service.
But in Korea, there are no studies for childrens experience at amusement parks.
LITERATURE REVIEW ANALYSIS
EFFECTIVE MARKETING STRATEGY
Correlation between amusement Park
Selecting Attributes
and Re-visit Intentions
1
SUGGESTING NEWSERVICE
Reduce waiting time to rides
at amusement park
2
VISUAL DESIGN ELEMENTS
OFTHEME PARK
Role of visual designer at theme park
3
LITERATURE REVIEWABOUTAMUSEMENTPARK

DESK RESEARCH
1.What is amusement park?
Amusement parks located in Seoul have developed as non-usual spaces, and established amusement parks should be con
tinuously operated and managed to adapt to feedback and changing times.They are designed so that families can enjoy
the place during the day, and they are also designed with one core theme or consecutive themes including attractions,
display, and play.
Milman (1991) said that an amusement park is a place to create a different place and environment of the time and is well
harmonized with structures, landscapes, trained staff, play facilities, food/beverage, and themes selected with items as
a part of creating a dominating environment.
In modern days, theme parks have been exerting effort to draw attention from people by emphasizing unique characteristics
and theme representation on top of basic concepts.
As for basic characteristics of an amusement park, there are theme features, uniqueness, unity, integrity, and complicatedness.
At this time, it is most important to realize particular concepts in a amusement park and connect them as a one particular story.
There is a need to come up with software-oriented thoughts over hardware-based ideas to create a desirable and idealistic
image of a theme park to customers.
In addition, it is important to continuously analyze the main business targets, children, so that they can visit amusement
parks even when they grow up with long lasting memory.
“ ONE STORY ”

DESK RESEARCH
2. Analysis of Amusement Park service for children
OVER SEAS KOREA
When considering successful foreign cases, there is a cons
-istency in terms of characters, play facilities, landscapes,
service facilities, games, and iterations based on the story
and themes. In addition, an effort is being made to attract
customers for a life-long period by establishing the amuse
ment park based on services specifically targeting children.
Interaction Design based on Content at Kids Play Zone in
Theme Park (2011, Sungjoong Kang) suggested that highly
ranked amusement parks have been maintaining an image
of the park with configuration of continuous and unique
software and also well-structured stories in connection
with them.
Amusement parks are famous in Korea as they are highly
ranked all over the nation.Two of the highly ranked Amuse
ment parks are currently in competition with each other to app
eal to more customers.In Korea, playing facilities for children
and the ones for adults are not usually separated in theme
parks. However, considering how the main targets are child
ren, the courses designed for children were suggested.
When investigating the cases through major searching routes
with keywords in Naver (children playing courses, playing
facilities for children, and playing facilities children might like),
most of the people were found to obtain information from
the blogs of others.
“ ONE STORY ” “ FOR CHILDREN ” “ SPECIAL SOFTWARE ”
KEYWORD
NO INFORMATION

DESK RESEARCH
3. Analysis of Amusement Park Service for Children In Korea 1
LotteWorld
LotteWorld has opened the erea of theme parks in Korea in
July 12th, 1989, and was recorded on Guinness Book in 1995
as the largest scale indoor theme park located in the city of
Jamwon-dong, Songpa-gu, Seoul, in Korea. It has been also
evaluated as the world-class theme park with ‘Disney Land’
in Japan and America.This theme park is connected with the
subway line 2 representing an easy access.There are 53 bus
lines connected to this theme park that people in a tight
schedule are still able to visit during the day without burden
on the distance.Therefore, young people prefer to visit this
place. There are reminiscent courses for family members,
love course for lovers, and thrill mania courses with friends
as suggested routes. However, they have not been successful
in attracting people due to inconvenience for having to
search for every area before visiting and insuﬃcient adver
tisement compared to the high needs of people that prefer
to eﬃciently spend time in the play facilities.
“ ONE STORY ” “ FOR CHILDREN ”
45 out of 50 respondents
answered on
Q : Do you know the information of children courses in Lotte world ?
90 %
(45)
‘ I DON’TKNOW’

DESK RESEARCH
3. Analysis of Amusement Park Service for Children In Korea 2
Everland
Starting from Jayunnongwon as the ﬁrst family park in
1976, it was renamed to Ever Land in 1996, and maintained
as a theme park since then. Due to a distance from Seoul,
this theme park has a geographic disadvantage for acce
-ssibility. However, public transportation is always ready
to use, and amusement park is also making an eﬀort to
attract tourists through regular lines with tour buses in
order to solve this accessibility issue. Special courses for
children as a main target are being established at the am
usement park delivering the information to online blog or
application. However, children are not used to smart devi
-ces and also the use of Internet.Therefore, there is a dis
advantage for children to use them.
“ ONE STORY ”
ONLY APPLICATION
“ Children are not familiar with using mobile applications ”

Q1. ‘Do you know ‘ children courses ’?’
Only 5 out of 50 respondents answered on ‘I know ’
Q2. “ If you know about children course, what routes were you using
to get information? ”
They responded the routes of obtaining the information from blogs
(2 people), application (1 person), and friends (1 person).
[Figure 2] and [ﬁgure3] show they are not give information directely.
In addition, according to the inquiries on the keywords about children
courses in the searching website advertisement system, searching rate
was turned out to be less than 30 times per month. [Figure1]
Such a result represents that people are not well aware of children cou
-rses due to insuﬃcient advertisement, and the number of users is low.
DESK RESEARCH
4. Limitations of children course in Korean amusement parks
[ Figure 1 ]
[ Figure 2 ] [ Figure 3 ]

DESK RESEARCH
5. Limitations of children course in Korean amusement parks
Most of the amusement parks tend to make an effort more
on providing non-daily spaces that are different from the real
worldas well as the themes on a particular subject.
However, internal attractions and facilities are dispersed wi
thout having a unified image, and the follow-up management
and operation ability after establishing the amusement parks
are significantly lower than the ones in foreign countries.
Therefore, they are of a reason for limiting the intention of re
-visit. In addition, the service is being designed for and provi
ded to children as a main target by recognizing the importance
of amusement parks from the changes in demographic structure.
However, they are not serving their own role well enough due
to limitation of available information online and also lack of
advertisement.

PERSONAL EXPERIENCE
Amusement park was like a huge world to me when I was
young, and all my family members were looking for my sister
We ended up ﬁnding her crying with stranger.
I thought the service for lost children was unsuccessful in
the amusement park, and the broadcasting system in the
park was much unorganized.
However, when I visited amusement park, I still felt that the
role of center for lost children has not been much improved
Starting from a horrible experience , I initiated this project
in a hope to improve the service for children as a main target
of amusement park.
I visited amusement park frequently with parents or friends
when I was young.The most memorable in my head was that
I lost my younger sister.

BUSINESS ORIGAMI
Amusement park sets were created to configure the space in the park expressing interactions occurred when people conf
ronted each other or between objects in the paper-made models that were well fitted to particular situations, circumstan
ces and people.The paper pop-up tokens that are placed on the set represent people, locations, artifacts, services, rides,
roads in the amusement park.These are placed on a whiteboard, and a dry-erase marker is used to help illustrate relation
-ships between people and people or people and amusement park (staff, rides, services) whole situation. In this research,
I found problems (needs) in details. Bringing the service elements into the physical dimension allowed me to understand
the overall scenario more easily.
On children’s perspective

STAKE HOLDER MAPPING
All the people in the interest in children service in the amusement park were reminded through brainstorming process div
-iding them to children, parents, and workers at the amusement park to create a map.Then, the hierarchical relationship,
roles, and backgrounds were distributed in order understanding the issues and recognizing the relationship between major
characters. I have understood all the situations prior to conducting a survey.

SMALL GROUP INTERVIEW
In order to listen to opinion from parents coming to the amusement park with children aged from 3 to 12 as a main target of
the project, I have conducted 1:1 interview with 3 participants. By revealing the potential defects that might have been ex
-perienced by them in the amusement park, it was intended to avoid the extreme situations and utilize data needed for
the follow-up survey.
Small Group Interview
3 PARTICIPANTS 5MINIUTSFACETO FACE

Dae guen
AGE : 36
GENDER : MALE
OCCUPATION : Business man
LOCATION : SEOUL
FAMILY MEMBER : 4
CHILDREN AGE : 6year-old . 2year-old
SMALL GROUP INTERVIEW P. 1
5MINIUTS
“I usually visit amusement park with children during the holidays. I tend to visit amusement park for more than four times
a year to spend time eﬃciently with family. Spending a joyous time with children is the biggest reason to visit amusement
park. However, what worries me the most is how children are needed to wait for riding the play facilities.
Children become easily tired when waiting for the facilities, but it is still meaningless if I wait for the facilities without
children. I have no particular options.Therefore, there is a limitation on the number of play rides available for us to enjoy
during the day at the amusement park, and there are not many of the rides I can enjoy with my children.
So, I sometimes feel like wasting my money ”
Over 4 times per year To spend a quality time with their children Solve the problem about
limitation on the number of rides
Waiting time for riding
PURPOSE OFVISIT NEEDSFREQUENCYOFVISIT

5MINIUTS
“I usually visit amusement parks when there is a discount event through SNS. Since price of amusement park was too high
in the past, I visited there only if I had a discounted coupon.Therefore, once I visited there, I usually have an enjoyable time
in the park. However, if it was not discounted, I felt like I wasted money. It would have been better if I was able to know about
information of various events that children like such as the parade. I cannot check the website every single day, and
I only can see the reviews of certain facilities.Therefore, I once regretted using a certain ride before. Since both parents
and children become tired if we spend the whole day at the amusement park,
I wish there was an eﬀective way to spend the time.”
Only they have a discounted coupon To spend a eﬀective time with their children Detailed information about events
Value of enterence fee
LEA
AGE : 36
GENDER : FEMALE
OCCUPATION :WEB DESIGNER
LOCATION : SEOUL
FAMILYMEMBER : 4
CHILDREN AGE : 8year-old . 2year-old

5MINIUTS
“I do not visit amusement park frequently, but certainly visit there for about one or two times with family members. Since I
am in a tight schedule, I cannot bring them to the amusement park that often. Every time I visit there, I want to bring a good
memory to my children. However, I become tired seeking for play rides that children cannot enjoy due to height limitations or
the ones located far from where we are current at. It also required much time to search for such rides. Since I do not visit
amusement park often, I do not have much of information. I wish there was a guide only for children.”
1 or 2 times per year To give a good memory to Son Guiding service for children
Informations
DAVID
AGE : 43
GENDER : MALE
OCCUPATION : DOCTOR
LOCATION : DAEJEON
FAMILYMEMBER : 3
CHILDREN AGE : 8YEAR-OLD

PARTICIPANT OBSERVATION
OBSERVATION
INTERVIEW BEHAVIORAL MAPPINGSHAWDOING
20.03.2015 2PMTO 8PM IN LOTTEWORLD 18.04.2015 11AMTO 11PM IN EVERLAND

SHAWDOWING
SHAWDOWING
PARTICIPANTS
3 Childrens without parents who are 8 years old
ANALYSIS
I did not let them know about this in advance and conducted
a brief interview after observing their behavioral patterns.
They were somtimes lost their way
They had a hard time reading the map
There were rides children could not enjoy due to their
height limiation.
IN EVERLAND

CUSTOMER EXPERIENCE AUDIT / SIMPLE INTERVIEW
“ I want to enjoy the rides that adults are able
to enjoy. However, I am too short to ride them.
for other rides, I need to wait in a long queue
.As of now, I have not enjoyed amusement park
rides much ”
“ I could not read the amusement park map
so I do not know where the rides are
I do not know the name of the rides,
so I cannot even ask people ”
“ I have a smart phone, but I did not bring it
since I might lose it somewhere here.
I cannot even search for the rides ”
Children were only able to enjoy a total of three rides in four hours, and they tried to describe rides since they did not
know the name of them. They were able to use the applications, but it was diﬃcult for them to use a mobile in the amu
sement park
All of them responded with ‘I do not know’ for the inquiries about whether they know children courses
Q. WHATWASTHE PROBLEMSTO ENJOYTHE AMUSEMENTPARKTODAY?

BEHAVIORAL MAPPING
This is the map of behavioral analysis manufactured after observing circulation of three children that shadowing was
performed for.
Their circulations are branched out to everywhere and unlimitedly repeated.Therefore, it seems that they cannot read the
map in the amusement park. It brings exhaustion of physical strength and time.Therefore, it seems that course guides app
-ropriate for them are needed.
STARTHERE
FINISH HERE
JUST3RIDES PER 5HOURS
JUST3 RIDES IN 4HOURSE

DIARY STUDY
Participants:Three family members of ‘ Il tae Lee ‘ Visited Lotte World in April 11st, 2015
1. Please tell me about the place where you are at.
We arrived to the entrance of Lotte World moving from the parking lot
of Lotte World. We purchased the discounted ticket at the booth and
entered here.
2. Please take a picture of the place you are at right now.
April 11, 2015
.
4. Please describe the place you are currently at.
Most of the customers are family and also with children. We are moving
inside of the place since the rides in the place seem to be available for
children. I thought I visited the amusement park quite often in the past,
but I kept asking to the staﬀs whether children could go on a certain ri
de since I do not have much information about them. Children are excit
ed more than usual, and I am worried about losing them.
5. Please walk us through any of the improvement needed for the amus
ement park.
Since I cannot leave children without care for a moment, I am stressed
out much from complicated structure of the amusement park. I wish the
place is to be improved with children courses where children can happily
enjoy without making adults stressed out.
3. How do you feel about the place?
Children were so exited to visit here and waiting to come here.
I wish that our children can be satisﬁed and enjoy the place without ac
cident

QUESTIONNAIRE
A survey was conducted on 50 people including 42 online and 8 oﬄine.
ONLINE PARTICIPANTS OFF LINE PARTICIPANTS
42 8
There were total 10 questions, and one person was given questions in 10 minutes.
It was conducted on parents having children aged from 3 to 12 that the answer
was provided from the complete target groups.

QUESTIONNAIRE ANALYSIS
40 respondents out of 50 (95.24%) responded that the re
-ason of visit at the amusement park was for the pleasure
of children. 12 of them (28.57%) responded that it was a th
-eme for them to visit the park followed by 10 (23.81%) for
relax, 7 (16.67%) for non-daily life, and 6 (14.29%) for the
educational purpose.
Most of the users visited the amusement park for the plea
sure of children, and this was consistent with the features
of amusement parks targeting children.
AEIOU: ACTIVITY
Q. Why you visit the amusement park with children ?
Q. How many times you visit the amusement park per year?
In addition, 59.52% of the participants were investigated
to visit the amusement park for one or two times a year,
and 29.19% of them visited for three to four times,
and 14.58% of them visited for more than ﬁve times.

AEIOU: ENVIRONMENT
Q. What is the most influential part when selecting the amusement park ?
Q. Are you satisfied about amusement parks services ?
In addition, according to the result of survey for satisfaction
at the amusement park, 71.43% of the responses (30 people)
were recorded as ‘somewhat agree’ and as ‘not satisfied’
about the non-daily feature and safety of the amusement
park.
As for the most influential part when selecting the amuse
ment park, 71.42% of the responses were the ‘location of
amusement park’ followed by 54.76% of ‘children course
service’ at the amusement park.
Considering the difference of location of individuals, child
-ren course service was of the top priority.

AEIOU: INTERACTION
Q. What service is should be improve ?
Even though amusement parks are currently providing a
service for reducing inconvenience. However, 88.10% of
responses were related to the inconvenience of standby
time followed by 54.76% for complaints on children course,
and 19.05% for center for lost children.
There were customers asking questions to staﬀs nearby
them or searching for the information they needed about
the service due to a low understanding about the service
in advance.

Q. Are you using smart phone at the amusement park ?
AEIOU: OBJECT
They are trying to obtain information they need in regard of
amusement park sometimes by using mobile but ﬁnd it dif
-ﬁcult to use the smart devices in the complicated facility.
On the question of’ Are you using smart phone at the amu
-sement park (Inside) ? ‘most of the people responded that
they were using the smart phone on their daily lives.
However, there were responses such as
“We are using the smart phone, but not the applications
about amusement park. only use this for contact with my
family”
“ I am using smartphone sometimes before going to amu
sement park for search the informations, but I cannot use
mobile in the amusement park, I really worry about losing
the smart phone ”
“ I know that amusement park have their own application
but it is not comfortable to use inside of amusement park
So i am using smart phone before enjoy the amusement
park ”
At amusement parks, smart phones may have transportability
problems. People may worry about losing or breaking their
mobiles in such a crowded and vast area,
“ This means a wearable device is a necessary solution “

Q. Do you think it is helpful if you can use wearable device?
AEIOU: OBJECT
On the question of “Do you think it is helpful if you can use
wearable device?,” 48.78% of the respondents answered
on ‘It will help,” and 29.83% of them responded that it would
be much helpful.
These results show how the advertisement of application
is urgently needed and make an expectation that if the
wearable devices are to be provided to customers resisting
to use the devices in the amusement park, it will be more
useful.

AEIOU: USER
Parents aged from the mid-30s and early 40s visited the
amusement park for the reasons of pleasures of their child
ren (age from 3 to 12), non-daily feature, and educational
purposes, and wished for their children to enjoy the amuse
ment park in a safe
In addition, they were stressed out to keep on eyes on them
and care them. Therefore, they are in need of a service that
can serve as a role of parents.

WORD CROWD
NEEDS
MEMORABLE
INTERACTION
WERABLE
DEVICES

FIANL ANALYSIS OF RESEARCH
Amusement parks are currently providing recommended courses for children making an effort to acquire the targeted
customers. However, there are weaknesses that they are only available online prior to visiting the amusement park, and
customers are not well aware of them due to insufficient advertisement
According to the result of trend on keywords in ‘ Naver’ , the
searching rate of ‘LotteWorld/ Ever Land’ was 0%,
and the frequency of searching ‘Amusement park children
course’ was turned out to be less than 30.
In addition, the way the rides are distributed in the large
sized amusement parks cause long circulation times for
children which delays enjoyment and also causes them to
waste their time due to insufficient information about rides.
Signs installed for a better understanding or guidance
related to the service are not helpful for children to under
stand. and also they have much difficulty to use their sma
rt phone inside of amusement park.
So it is important to establish the world for children through
children courses combined with on-offline through accurate
analysis of the needs of children and their parents.

RESEARCH CONCLUSION
Informations are only available online prior
to visiting the amusement park
and smart phone have the portability problem
in the amusement park
The existing services for children
are not helpful for children
to understand
PROVIDE QUALITYTIME FOR CHILDREN HAVING FUN
Optimised informations
for their children
Safety experience Memorable experience
for their children
Protection Joyous memory Easy service
to understand
PARENTS NEEDS CHILDRENS’ NEEDS
“ THEY NEED A NEW SERVICE FOR CHILDREN WHICH REFLECTS THEIR NEEDS”
Customers are not well aware of
them due to insuﬃcient
advertisement about service
for children in amusement park

CHRISTINA COUCH, (2011). THE 10 BEST AMUSEMENT PARKS FOR KIDS.
[online] Available at: http://www.babble.com/summer-guide-2011/10-best-amusement-parks-kids/ [Accessed 26 Apr. 2011].
CASE STUDIES
Cedar Point Amusement Park
Sandusky, Ohio
Legoland
Carlsbad California and Winterhaven, Florida
Holiday World and Splashin Safari
Santa Claus, Indiana
An added bonus is the parent swap program designed for parents
who want to ride some of the adult attractions but have younger
children.With the parent swap pass, one parent waits in line while
the other takes the kid. After the ride is over, that parent hands
the operator the ride pass, takes the child and allows the other
parent to ride without having to wait in line.
Save the standby time and fulﬁll requirements from the intera
ction and also the guardian swap program for parents who can
not go on the rides because of children.
Catering almost exclusively to younger children, Legoland's real
draw is the fact that's it's actually an alterna-theme park, containing
traditional rides and attractions as well as other family-friendly
activities like a fossil dig, Lego factory tour and mini golf.
Unique service is prepared exclusively for children, and many of
the available courses bring the joy beyond the Lego Park.
Small and family-run, this holiday-themed park has a few roller
coasters but caters largely to kids ages 12 and below.
Provide roller-coaster for fulﬁlling children aged less than 12.
Interaction Focusing on children Own story
These amusement parks are providing many of the services for communication
with children as a main target of the business and creating their brand identity with their own stories

Establish the world only for children by providing children course using wearable devices
PROVIDING A DREAMWORLD FOR CHILDRENTHROUGH NEWCHILDREN COURSE SERVICE
“ PERFECTMODEL OF SIMULACRE IS DISNEYLAND ”
“Disneyland provides a dream world that does not actually exist, created by including Disney stories
and characters in the amusement park ”
( Jean Baudrillard )
Q.What would make it possible for children to create joyous memory in the amusement park ?
CHILDREN
COURSE
ANALYSIS CHILDREN AND THEIR PARENTS NEEDS
THEIR OWN STORY
COMMUNICATION GOAL
CONSTRUCT CONTENTS
UPGRADE

CHILDREN
COURSE
APPLICATION
“ NEW CHILDREN COURSE ”
Promote children courses in the amusement park as the way they were in the past and actively reﬂect opinions of parents
based on the result of investigation on the needs of children and parents to establish the story-oriented environment
for children and provide the service where they can freely understand and learn the serious themes
AIM : Plan the amusement park as a desirable and education space for the creativity supporting the intention of re-visit
of children as a life-time potential customer.
INTRODUCTION OF NEW CHILDREN SERVICE
WEARABLE
DEVICE

PROCESS OF THE NEW SERVICE
STEP 1
Register personal information of children (mine or children’s one)
after logging into the application
STEP 2
STEP 3
Get the personal code (QR code)
1. Age
2. Heigh
3. Disease
4.Thrill of preferred rides
5. EstimatedTime
STEP 4
Enter QR code on the wearable bracelet when entering
STEP 5 STEP 8
Pay for the security money (Deposit) on the bracelet
STEP 6
Guide service
ON APPLICATION IN AMUSEMENT PARK END OF THE COURSE
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 STEP 8 STEP 9
1) Guide the notes of attention when using the amusement park and in
troducing characters along with the songs of amusement park
2) When arriving the ﬁrst ride, characters of the rides introduce the course
and also initiate the children courses
3) Move along the recommended courses, and characters provide instr
uctions and guides of the rides when arriving to the relevant rides
Identify the number on the standby and standby time as well as the lo
cation through GPS
(When one is away from his/her parents for a while, it is possible to locate
their children preventing them from missing.)
STEP 7
Return the bracelet after completing the entire courses and agree or
disagree on whether to donate the amount
(Donate for poor children, establish the image of amusement park, and
interact with them)

CONTENTS OF NEW CHILDREN SERVICE
ON APPLICATION
STEP 1
STEP 2
STEP 3
1. Age
2. Heigh
3. Disease
5. EstimatedTime
STEP 4
STEP 5 STEP 8
STEP 6
Guide service
IN AMUSEMENT PARK END OF THE COURSE
cation through GPS
STEP 7
interact with them)
EXAMPLE OF DEVICES1. RESISTER PERSONAL
INFORMATION OF CHILDREN
2. CONFIRMING PERSONALIZED
CHILDREN COURSE
3.GETTHE QR CODE
“ INTERACTION ”
MOBILE APPLICATION WEARABLE DEVICE AMUSEMENTPARK SERVICES
SUBMIT Cancel SUBMIT BACK
100%9:41 AM 100%9:41 AM
BACK Cancel
WELCOMEHI SUN !
LET’S START !
100%9:41 AM
SUN
6 YEARS OLD
122cm
THRILL :
4HOURS
MEMBER LOGIN
AGE
STAY TIME
DISEASE
HEIGH
THRILL OF RIDES
PERSONAL INFORMATION
UNDER 2HOUR 2 - 3HOUR 4-5 HOUR 5-6 HOUR OVER 6 HOUR
UNDER 100CM 110 CM 120 CM 130 CM OVER 130 CM
3 -4 YEARS 5 - 6 YEARS 7-8 YEARS 9- 10 YEARS 11 - 12 YEARS

IN AMUSEMENT PARKON APPLICATION
STEP 1
STEP 2
STEP 3
1. Age
2. Heigh
3. Disease
5. EstimatedTime
STEP 4
STEP 5 STEP 8
STEP 6
Guide service
END OF THE COURSE
cation through GPS
STEP 7
interact with them)
Move along
CHILDREN COURSE
GUIDE SERVICE
AMUSEMENT PARK CHARACTERS
Introduce charactersIntroduce amusement park Introduce devices
Today events Cautions Role of virtual guide Directions
START COURSE
CautionsWays to enjoyStory of rides
Introduce about rides
Song
Game
GPS
Introduce other rides
Check their own location Check mobile location Check parents location
* OTHER SERVICES
Check heart beat
( Prevention of accident ]

ON APPLICATION
STEP 1
STEP 2
STEP 3
1. Age
2. Heigh
3. Disease
5. EstimatedTime
STEP 4
STEP 5 STEP 8
STEP 6
Guide service
IN AMUSEMENT PARK END OF THE COURSE
cation through GPS
STEP 7
interact with them)
RETURN DONATE
Q . DO YOU WANT DONATE THE MONEY TO POOR CHILDREN ?
END OF THE COURSE
DEPOSIT OF DEVICE
Establish the image of amusement park
and interact with people

STORY BOARD OF NEW CHILDREN SERVICE
100%9:41 AM
BACK Cancel
WELCOMEHI SUN !
LET’S START !
SUBMIT BACK
100%9:41 AM
SUN
6 YEARS OLD
122cm
THRILL :
4HOUSE
OKAY !
SUBMIT Cancel
100%9:41 AM
MEMBER LOGIN
AGE
STAY TIME
DISEASE
HEIGH
THRILL OF RIDES
PERSONAL INFORMATION
UNDER 2HOUR 2 - 3HOUR 4-5 HOUR 5-6 HOUR OVER 6 HOUR
UNDER 100CM 110 CM 120 CM 130 CM OVER 130 CM
3 -4 YEARS 5 - 6 YEARS 7-8 YEARS 9- 10 YEARS 11 - 12 YEARS
AGE
HEIGHT
THRILL OF RIDES
STAY TIME
DISEASE
Sun,
This is your next ride
we called
merry go round !
Hi! SUN
Welcome to amusement park !
STORY TELLING
Game / Quiz / song
Where is my mom
Where am i ?
EMERGENCY !
Do you want donate
the money to poor children ?
or just get back ?
SUN !
Time to see
this wonderful parade !
Hey! Sun
Time to enjoy
the parade !
Follow me !
I was really happy
with you !
SEE YOU SOON
SUN !
$$
$$ $$
$$
SUBMIT BACK
100%9:41 AM
SUN
SEE YOU AGAIN !
PHOTO WITH
CHARACTER
$$
$$ $$
$$
ENTERANCE

USABILITYTESTING
20.04.2014 / 5 PARTICIPANTS / 10MINUTES
Utilized the method of thinking while sounding and conﬁrmedthe virtual usability test from 5 participants
P1. Man (36)/ Amusement park for main use: Ever Land/ Frequency of visit: 2-3 times a year/ with family / 5years
P2. Woman (31)/ Amusement park for main use: Ever Land/ Frequency of visit: 4-5 times a year/ with family/5years
P2. Man (34)/ Amusement park for main use: Lotte World/ Frequency of visit: 1-2 times a year/ with family/4years
P2. Man (40)/ Amusement park for main use: Lotte World/ Frequency of visit: 1-2 times a year/ with family/7&9years

ANALYSIS OF USABILITY TESTING
Q. Do you think that this children course will solve a long
-time non-daily issue?
p 1, 2: All the children were happy since they were able to enter their own information and be provided with optimized courses
p 4: Relieved from a less burden on children that could freely enjoy the place beyond the sight of them
p 3: Natural storytelling seems to serve as a role of parents and establish the distinct identity of amusement park
p 2: If children grow a bit more, it would be available for them to go without worrying much
Q. Are you willing to recommend this service to others?
Q. Do you think that the method using this service (wearab
le device) is appropriate?
Q. Do you think that these children courses will bring a pos
itive eﬀect on family members?
Q. Do you think that these children courses will deliver inf
ormation about the amusement park well?
5.0
4.8
5.0
4.2
4.8
4.76 / 5.0
Since the price of wearable device was particularly determined, they felt that they would be used without much burden.
In addition, they provided an opinion that the device in the form of bracelet would be used the best in the amusement park
However, if there is a burden on the security deposit, they said that they might have to reconsider
COMMENTS

EFFECTS OF SERVICE / 4 PLEASURE
Relieve inconvenience that brings exhaustion
of physical strength from a long distance
circulation and experience it in person with
ﬁve senses to enjoy amusement park
Use the virtual guide system to feel convenience
and safety, and children will feel as a part of
members in the amusement park. It relieves a
burden of parents against the lack of information
of service in the amusement park making both
parents and children satisﬁed with the experience
Children feel accomplished to help someone
through the campaign for them to make donation
to poor children.
Provide them an opportunity to meet customers
with similar needs and interact with partners in
the amusement park.
PHISIO PSYCHO
SOCIOIDEO

3 Steps of Experience (Stage of Attraction)
FULFILLMENT
03 03
RELATIONSHIP
02 02
ENTICEMENT
01 01 Provide an opportunity how one is special and
unique existence through individualized service
and enhance interest on the service
Communicate with virtual characters providing
an opportunity to have a conversation with
someone continuously and conﬁrm procedures
of enhancing concentration of customers and
creating an order by them
Make one feel accomplished to provide another
service to someone else after all the services end
and make people visit the amusement park again
Pleasure deteriorates as time passes by, and familiar experience and targets are not able to attract others.
How will it be possible to maintain pleasure?
Attractive procedures make it feasible to enriched and powerful experience.
“ Yes, they shall be attractive in the ﬁrst place ”
STEP 1
STEP 2
STEP 3
- Chapter 4 Joy and Game/ Design objects for fun and pleasure P142. Emotional design

REFERENCE
BABBLE, (2011). THE 10 BEST AMUSEMENT PARKS FOR KIDS. [online] Available at: http://www.babble.com/summer-guide-2011/10-best-amusement-parks-kids/ [Accessed 26 Apr. 2011].
Hu, G. (2013). A Research Review on Theme Park. BMR, 2(4).
Jun, G. (2014). A Study on the Correlation between Amusement Park Selecting Attributes and Re-visit Intentions. Korea.
Kim, J. (2014). A Location-based Mobile Reservation Application Design to Reduce Waiting Time-related Complaint Elements Regarding Amusement Park Rides. Kora.
Korea consumer Agency, (2012). 2010-2012 Safety accident at amusement park. korea.
Lee, S. (2009). A Study of the Analysis for Visual Design Elements of Theme Park. Korea
Moutinho, L. (1988). Amusement park visitor behaviour — Scottish attitudes. Tourism Management, 9(4), pp.291-300.
National Statistical Office, (2011). the number of users of amusement park. Korea.
National Statistical Office, (2012). Current status of visitors in national amusement parks.
NewsKorea, (2011). " people want to visit amusement parks, but left unsatisfied ".
Norman, D. (2004). Emotional design. New York: Basic Books.
Number of Toyrus store and total sales, (2010). Kids Cafe in Korea. [online] Available at: http://www.DELCO.com [Accessed 20 Apr. 2015].
Tredmonitor, (2014). Amusement visit experience. Korea.

PDP
13.02.2015
12.02.2015
09.02.2015
13.02.2015
I have teamed up with other students who wanted to do research focus on the children. We had discuss
about big issues of children in modern days, and we made a title “Technology for children ”and we focused on
wearable devices for children.
Very early research questions
1.What is parents needs for children in Korea?
2.What is children's needs for parents in Korea?
3.What children's doing when parents are working ?
4.Which technology is useful for children ?
5.Which divice is easy to use for children ?
6. Positive things about technology ?
I studied about children education for 1-term project in UK, from this research, i found out that childrens
need is haveing fun, so i decieded to do research more about what can be changed to make the children
more fun and enjoy.
We made a study group for study about research methods which are helpful to research about childrens’
needs. and I found some of useful methods to do research from this book
The design experience “ Life context - Engagement - Experience - Resolution ”
To understand design experience model, we compared two models “ KaKaoTalk” and “ NateOn”
In the ﬁrst lecture, I have recommended some books
Designing Pleasurable Products, Qualitative Inquiry and Research Design and Universal Methods of Design etc...
I have been reading ‘ Designing Pleasurable Products ’ by Patrick W. Jordan
There are four main pleasures, Psycho - Socio- Physio - Ideo
1. Physio -Pleasure
Emotion - touch taste and smell as well as feelings of sensual pleasure.
ex) the smell inside a new car maybe a factor that aﬀects how pleasurable it is for the owner.
2. Socio - Pleasure (Interactive - pleasure)
The relationship with others (friends colleagues or with like-minded people) - ex) super car
3. Psycho - Pleasure
Emotional reactions. cognitive demands of using the product and the emotional retains engendered
through experiencing the product
4. Ideo - Pleasure (Sight)
People's values ex) concerned environmental issues / Green design things,Tomes shoes and Benetton
Uviversal Metionds of Design book
Example of products (4 Pleasure)

25.02.2015
04.03.2015
11.03.2015
About thesis project
b. Kakao talka. Nate On
Semina with James Powderly (product manager of Samsung)
He talked about Human Interaction and he tried to show his project what he has been doing for a long time
it was great time to see different works about user experience design.
Brand experience design.
Experiential : How should the buyer feel when he or she purchases the product or service ?
How should this be communicated in the design ?
Functional : What benefit does this brand provide to the buyer ? How can this be communicat
ed in the design ? And should this be done directly or implicitly ?
Emotional : How would we like the customer to feel about owning this brand ?
And how will he or she actually feel, given our chosen design strategy ?
Rational : Alternatively, will this brand appeal to the logical side of our buyer ?
Is this what we want? And how can this be communicated in the design ?
Cultural : is there a culture of buying this brand ? Among whom? Why? Does the brand reflect
this? Or does the culture of buying it reflect the brand?
Visual : What should this brand look like? And why? Elements here include color, typography,
logo, and packaging. How will these appeal to the target market?
I studied about some brands which is really good case of branding.
NATE ON started to make better messenger than MSN and to make a suitable messenger to Korean.
NATE ON was connected to Cyworld so it was easy to find friend and also can use cyber money called
" Dotori " that is used in cyworld. could be used in nate on. It is used in companies a lot to communicate
with co-workers.It is possible to use Cyworld Nate on and Nate with onsingle ID.
When lots of communication media such as naver blog and Facebook people started not to use cyworld
anymore. Nate on was not good for using on the mobiles and because people cannot communicate when
people were offline. it was difficult to communicate when they are away from the computer.
So people wanted to use an application that can be communicate in any condition and more than just
communicating service withe free charge. with kakao talk people can use games, emoticon,payment, gift
service, online shop and so on.Kakao talk was able to used from outside of Korea and can access in laptop
and computers.They kept updating the service adding more service that makes the users more satisfy
Now the Kakao talk is the main messenger service in Korea now.
from this work, I though that UX designer should keep the study about people’s needs and trends to bette
communication with people.
PDP
Good Process of the thesis
1 / project Goal (Theme)
1-1 / Motivation (background)
2 / Research Question
3 / Literature Review
4 / Argument (Hypothesis)
5 / Design research
6 / Analysis
7 / Design proposition
8 / Implications
LEDThrowies -Throw to building eye beam / Laser graffiti " Play out of your league "
This project was so impressed to me

PDP
20.03.2015
Process of 2-term research project
I planned a schedul of my 2-term research project with my team. and we did mindmap .
we have diffrent perspective : Education, Safety, Enjoy ...
ED-TECH
Children
Fun
Enjoymentactivities
art
sports
Language
Music
Parents
Teacher
Parent's role
education
Protection
etc
Playing with their kids
Education
Protection anti-violence CCTV
Health
Method of learning
Eating habits
sleeping
FriendshipAdviser
Activities
Kidnap
Missing child
Story book
Game
Technology
Application
Smart watch
GPS
Hospital
Illness
disability
Accident
Language
Entertainment
Wearable device
Safety
Playing
Beam
Water proof
Medical history
CCTV
Sensor
Education
22.03.2015
Business Origami
23.03.2015
Stake holder map
The paper pop-up tokens that are placed on the set represent people, locations, artifacts, services,
rides, roads in the amusement park.These are placed on a whiteboard, and a dry-erase marker is used
to help illustrate relationships between people and people or people and amusement park
(staff, rides, services) whole situation. In this research, I found problems (needs) in details.
Bringing the service elements into the physical dimension allowed me to understand the overall scenario
more easily.
Question Development Process
Interest : Research title / project Aims
Why ? Clear motivation through research background
How can I ? Clear research question should include
Target User + Needs Wants + Business Insights
Amusement park sets were created to configure the space in the park expressing interactions occurred
when people confronted each other or between objects in the paper-made models that were well fitted to
particular situations, circumstances and people.
All the people in the interest in children service in the amusement park were reminded through brainstor
ming process dividing them to children, parents, and workers at the amusement park to create a map.
Then, the hierarchical relationship, roles, and backgrounds were distributed in order understanding the issues
and recognizing the relationship between major characters.
I have understood all the situations prior to conducting a survey.
Chose to research about enjoyment of children.
Q :What would make it possible for children to create joyous memory in the amusement park ?

PDP
22.03.2015
Desk Research
Literacture Review
1. A Study on the Correlation between Amusement Park Selecting Attributes and Re-visit Intentions
2. A Location-based Mobile Reservation Application Design to Reduce WaitingTime-related Complaint
Elements Regarding Amusement Park Rides
3. A Study of the Analysis for Visual Design Elements ofTheme Park
They studied Amusement Parks which are very important places for leisure in modern society.
They tried to understand consumers needs and develop the service.
But in Korea, there are no studies for childrens experience at amusement parks.
I think this would be a good chance to try and clarify what alot of people haven’t researched in to.
22.03.2015
2-term Proposal
30.03.2015
Small Group Interview
In order to listen to opinion from parents coming to the amusement park with children aged from 3 to 12 as
a main target of the project, I have conducted 1:1 interview with 3 participants.
By revealing the potential defects that might have been experienced by them in the amusement park,
it was intended to avoid the extreme situations and utilize data needed for the follow-up survey.
13.04.2015
Observation
I have visited an amusement park and i did obsevation using 3 diﬀerent methods
Shawdoing / Interview / Behavioral mapping
Continuing to look up exisiting documents and found related articles
13.04.2015
Trying to gather as much of relative data as possible which will be helpful when i suggest new service
Finished case studies (positive case) : providing many of the services for communication
with children as a main target of the business and creating their brand identity with their own stories
01.04.2015
Questionnaire
I made Questionnaire and i started survey through ‘Survey monkey’ website
also i made format for diary study
11.04.2015
Diary study
Research Question
What would make it possible for children to create joyous memory in the amusement park ?
Research for the service to be provided to children experiencing unforgettable memories and also children
courses at the amusement park

PDP
15.04.2015 - 20.04.2015
I contucted and analysis of whole research date based on children and their parents needs
After that, i made new service for children at amusement park
Finished usability testing and analyzed effets of the new service using 4pleasure and 3steps of experience
I found limitation of the research
There might be a geographical limitation since a survey was conducted only on amusement parks locat
ed in Seoul.and since there was a limitation in identifying opinion of children, it was replaced by the one
from parents. It was difficult to identify the needs of children that communication is not made seamlessly.
Also it was difficult for the results of study from an interview and survey conducted on 50 subjects to
represent the opinion of the entire visitors.
24.04.2015
After the 1st presentation (Peer review)
i decided to make storyboard and conlusion of research pages whichare make people can easy to und
erstand process of the project.
I learned that UX designers play an important role for people who don't know what they want, or people
who are aware of their needs,but had no chance to express them. Also another thing I realized that unders
tanding deeper needs of peoples by observation, specifying them through surveys, and triggering people’s
motivations are also specifications that designer should comply with, and UX designis not a single desig
ning stage but a whole process.
I believe that such experience is a valuable asset, and will be very helpful when proceeding with other
projects in the future.

2term final sunjisun_park+pdp

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