You don't have to rewrite an entirely new ad every time the response rate drops. Here are some easy ways to breathe new life into dying ads without rewriting them
3. Create a rotation schedule where you sit it on the shelf for a few months and take it out again. Rotate it with 4 or 5 ads.
4. 2) Shrink the ad and out a testimonial border around it
5. 3) Hybrid it, shrink it and put article content around.
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