1. Copywriting Secrets of the Masters:
Viral Copywriting
Brian Clark
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2. Viral Copywriting
Many professional copywriters don't think much of blogs as sales vehicles.
Why? Because blogs are not a "direct-response" sales environment, and
some of the very best copywriters are in the direct-response field.
Direct-response copywriting is a form of marketing designed to elicit an
immediate action that is specific and quantifiable. Meaning, you've
essentially got one shot at getting a certain percentage of readers to
respond in the way you want them too. The response rate dictates your level
of success.
Now, why any copywriter wouldn't want to sell in conjunction with the
relationship environment that blogs provide, where you don't have to beat
people over the head in an all-or-nothing gambit, is beyond me. If you want
to use direct-response materials, just take your blog readers "off road" for
more focused education and persuasion. Instead of one shot at the prize,
you've got many (albeit softer-pitched) opportunities to turn a reading
relationship into a customer or client relationship.
But there is one way that a blog is a direct-response environment:
Gaining traffic.
Whether you call it viral blogging, creating link bait, or the old-fashioned
getting press, the strategies that direct-response copywriters use are directly
applicable to generating publicity in the blogosphere. Copywriting is an
essential element to all great publicity efforts, but in the information-
overload blogging realm, direct-response techniques will help you grab
someone's valuable attention, and keep it.
One of the most effective direct-response techniques is storytelling, mixed in
with various psychological triggers and all polished with basic copywriting
techniques. But the real magic happens well before a word is written - in the
formulation of the story itself.
Now, apply the direct-response methodology to blogging, and your quest for
links. You want to write things that truly connect with people, and that also
result in a direct, specific and quantifiable action -- a link.
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3. Each link, tag and vote you earn has a tendency to create others, depending
on how well your copy offers something of real value to the reader. Check
Technorati.com for how well you did. Rinse, repeat.
You're now trading words for traffic.
These days, traffic from blogs is essential for acquiring new readers and
prospects. Add to that the importance that Google and other ranking
systems place on links, and creative copywriting is the new search engine
optimization.
Brian Clark is the founder of the popular and highly respected blog
www.copyblogger.com
Over the years, we’ve been fortunate that people say a lot of nice things
about Copyblogger and Brian:
 Advertising Age ranks Copyblogger as a top marketing blog in its
Power150 list.
 The Guardian named Copyblogger one of the world’s 50 most powerful
blogs.
 Brian Clark was ranked #3 of the 100 Most Influential Online
Marketers of 2009.
 Technorati says Copyblogger is one of the most popular blogs in the
world.
 The editors of Performancing named Brian Clark the most influential
blogger of 2007.
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4.  BusinessWeek says entrepreneurs should follow Copyblogger on
Twitter.
 Dunn and Bradstreet says Brian Clark is one of the most influential
people in small business on Twitter
Brian has been featured in the following books:
 Linchpin by Seth Godin
 Meatball Sundae by Seth Godin
 Trust Agents by Chris Brogan and Julien Smith
 Internet Marketing From the Real Experts (Contributor)
 The New Rules of Marketing and PR by David Meerman Scott
 Free Agent Nation by Daniel Pink
 Problogger by Darren Rowse and Chris Garrett
 e-Riches 2.0 by Scott Fox
 Gravitational Marketing by Jimmy Vee and Travis Miller
 Career Renegade by Jonathan Fields
 The Referral Engine by John Jantsch

Brian will be sharing his expertise with participants at the AWAI Fast Track to
Success Bootcamp and Job Fair which will be taking place on October 26 –
29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content
marketing strategies before showing you how to use them with your clients
to further increase your value — and your fees! Click here to find out more.
This special report is brought to you free courtesy of
www.ProCopyWritingTactics.com
www.ProCopyWritingTactics.com