Copywriting Articles by Brian Clark

1. Copywriting Secrets of the Masters:
Viral Marketing With Blogs
Brian Clark
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2. Viral Marketing With Blogs
Blogging is gaining huge traction with entrepreneurs and small businesses.
These folks have realized that the "blogosphere" presents a unique
opportunity to reach a global audience with little to no cost.
The key to selling with a blog is to give great value to your readers in the
form of free information. Blogs build your authority as an expert in your
industry and create a relationship with readers that creates a perfect buying
environment. But with all the noise out there, you need to be strategic about
ways to gain an audience in the first place.
The great thing about blogs is the links that you can get from other
bloggers, which bring you traffic. Plus, these links help you rank better in
search engines like Google. To get links from other bloggers, you need to say
or create something that is worthy of attention.
In other words, you're looking for publicity, just like you might offline with
the mainstream media. But online, a little bit of attention from bloggers
often leads to even more attention from even more bloggers, which creates
the possibility that something you write could spread virally all over the
Internet.
Here are five strategies for creating content that gets attention:
1. Hold a Contest. Come up with a competition relevant to your industry or
business niche. Promote it to other relevant bloggers and get them involved.
Or, you could create a form of sweepstakes, but make sure to consult an
attorney in this case, as sweepstakes are highly regulated.
2. Create a Tutorial or Free Ebook. The Internet is built on information.
Create a useful guide based on your expertise and people will take notice.
You'll gain publicity, new prospects and hopefully sales from just one effort.
3. Give an Award or Hold an Event. Create an award for the best blogger
or website in your niche, or try creating an industry awareness event that
you orchestrate. The most valuable traffic you can get is from related, but
perhaps non-competitive businesses in your own industry, and any industry
loves to buzz about who's the best or what's going on.
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3. 4. Give to Charity. Combine a fundraising or paid online event with a
pledge to donate all proceeds to charity. You'll be doing a good deed and be
perceived as a good citizen, and you might also get loads of free publicity as
well.
5. Be Controversial. A good controversy almost always gains attention. Do
or say something that goes against the grain of your industry or niche. Be
careful not to go too far, but it's much worse to simply play it safe and have
no audience at all.
These are just a few ways to gain attention online with your blog. The key is
to think about what has value to your desired audience (as opposed to just
you), and then find a creative way to present it.
Brian Clark is the founder of the popular and highly respected blog
www.copyblogger.com
Over the years, we’ve been fortunate that people say a lot of nice things
about Copyblogger and Brian:
 Advertising Age ranks Copyblogger as a top marketing blog in its
Power150 list.
 The Guardian named Copyblogger one of the world’s 50 most powerful
blogs.
 Brian Clark was ranked #3 of the 100 Most Influential Online
Marketers of 2009.
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4.  Technorati says Copyblogger is one of the most popular blogs in the
world.
 The editors of Performancing named Brian Clark the most influential
blogger of 2007.
 BusinessWeek says entrepreneurs should follow Copyblogger on
Twitter.
 Dunn and Bradstreet says Brian Clark is one of the most influential
people in small business on Twitter
Brian has been featured in the following books:
 Linchpin by Seth Godin
 Meatball Sundae by Seth Godin
 Trust Agents by Chris Brogan and Julien Smith
 Internet Marketing From the Real Experts (Contributor)
 The New Rules of Marketing and PR by David Meerman Scott
 Free Agent Nation by Daniel Pink
 Problogger by Darren Rowse and Chris Garrett
 e-Riches 2.0 by Scott Fox
 Gravitational Marketing by Jimmy Vee and Travis Miller
 Career Renegade by Jonathan Fields
 The Referral Engine by John Jantsch

Brian will be sharing his expertise with participants at the AWAI Fast Track to
Success Bootcamp and Job Fair which will be taking place on October 26 –
29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content
marketing strategies before showing you how to use them with your clients
to further increase your value — and your fees! Click here to find out more.
This special report is brought to you free courtesy of
www.ProCopyWritingTactics.com
www.ProCopyWritingTactics.com