We’ll be talking, and sharing case studies, about three themes that are essential for successful CRM deployment. Firstly why communication in the planning phase pays dividends in defining needs, committing to measures & building coherence across your company. Secondly, how collaboration can move CRM initiatives company-wide, enabling linkage of processes to unlock value & knowledge within a business. Finally, we will consider how CRM allows companies to better compete, with information on tap helping focus on a company’s strategic goals – now & in the future.

1. Back to Basics CRM Communicate. Collaborate. Compete.

2. Back to Basics CRM Communicate. Collaborate. Compete. A CRM programme offers business a rapid route to success and value

3. CRM is… “ A business strategy whose outcomes optimi s e profitability, revenue and customer satisfaction… CRM technologies should enable greater customer insight, increased customer access, more effective customer interactions, and integration throughout all customer channels and back-office enterprise functions”. -Gartner

4. CRM is... “ A business strategy whose outcomes optimi s e profitability, revenue and customer satisfaction… CRM technologies should enable greater customer insight , increased customer access, more effective customer interactions , and integration throughout all customer channels and back-office enterprise functions”. -Gartner

5. CRM is... a Business Strategy, not a Technology

13. Back to Basics CRM Communicate. Collaborate. Compete. Communication, collaboration & competing effectively … Requires a focus on a planned deployment and stakeholder investment.

14. Find out more Sage CRM Solutions provide flexible and robust customer relationship management (CRM) solutions, including Sage ACT!, Sage SalesLogix and Sage CRM. To find out more visit www.sage.co.uk/crm or call 0845 111 99 88 . Back to Basics CRM Communicate. Collaborate. Compete.