Hear from Pi's Head of SEO, John Brasington as he talks about which home and garden brands are at the forefront of innovative search and how you can use Pi to stay ahead of the competition.

1. John Brasington
Webinar
2019 | pi-datametrics.com

2. 2pi-
datametrics.com
Presentation title | UK
01
Making keywords
valuable

3. 3pi-
datametrics.com
Presentation title | UK
Categories, positions, and cash
Turn your keywords into meaningful and powerful visuals
Group your keywords into
meaningful categories that make
sense to different stakeholders.
We can get their buy in through
meaningful revenue focused
visuals.
Identify through Search tools not
just your page one rankings, but
your page 2, page 3 and beyond
rankings. These will identify your
opportunities.
Talk money, not search volume.
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4. 4pi-
datametrics.com
Presentation title | UK
Categories, positions, and cash
Turn your keywords into meaningful and powerful visuals
Bedroom and Furniture are both
high performing categories for
Amazon, with high target potential
too. Ideal, except for that
benchmark line! You can score
your categories based on Total
value, Revenue, Target, and the
Benchmark
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5. 5pi-
datametrics.com
Presentation title | UK
Categories, positions, and cash
Turn your keywords into meaningful and powerful visuals
Are these categories spent, or are
you missing keywords? Always
revisit your keywords.
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6. 6pi-
datametrics.com
Presentation title | UK
Verticals differ
Business tend to think where we’ve done well is where we should focus our efforts. This isn’t always tenable
Sometimes we can exhaust a
category. We need to be aware of
pages 2 and 3 of Google always
and beyond.
You might want to consider
breaking down large categories
even further.
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Presentation title | UK
Verticals differ
Construction & Materials should be
its own workspace by itself in the
Industrial space.
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Presentation title | UK
02
Who’s winning?

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datametrics.com
Strong variety of brands
performing well. Pure retailers
(Amazon, Argos) DIY retailers
(Homebase and B&Q) and outliers
like ASDA and niche sites such as
artificial grass
Presentation title | UK
Garden
The categories show who’s capturing the search traffic and what types of terms.
1 Amazon are dominant in the
Garden category, but this is due to
strong performance across
categories. Not overall dominance
of any given category.
Furniture is massive. WIckes is
also dominant for Fencing, Paving
& Decking
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datametrics.com
Presentation title | UK
Garden
Amazon has grown massively in the space at the expense of Argos and B & Q

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Presentation title | UK
Garden
Wikipedia has declined, as Google makes way for more retailers.

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datametrics.com
Presentation title | UK
Garden
Growth can be rocky. No puns intended.

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Presentation title | UK
Home
Business tend to think where we’ve done well is where we should focus our efforts. This isn’t always tenable
1 Furniture again proving a massive
category, but you can also see the
presence of other sites like Curry’s
and Argos/Amazon due to
Appliances.
Top 5 sites have over a third of all
traffic.
Well done Dunelm! And Curry’s
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datametrics.com
Presentation title | UK
Home
Furniture skyrocketed at an unprecedented level in May 2019

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datametrics.com
Presentation title | UK
Home
Business tend to think where we’ve done well is where we should focus our efforts. This isn’t always tenable
1 Bathroom is rising. Potentially
suggesting that people are looking
online for these bigger purchases
more.
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16. 16pi-
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Questions?
Nick Steele
Technical SEO Consultant
@NickSteeele
nick.steele@sagittarius.agency
John Brasington
Head of SEO
@PatchBrasington
john.brasington@pi-datametrics.com