Webinar delivered by Natalie Waite, Account Manager at Sagittarius on Thursday 10th August at 2pm.

1. more for your buck
10Aug2017
Natalie Waite Account Manager | SBOS & Strategic Consultant

2. @SagittariusMktg
agenda
> who are we?
> sitecore in the funnel
> conversion tools
> contextual intelligence
> automated marketing
> more informed decisions
> top tips
> questions

3. natalie waite
Account Manager
Strategic & SBOS Consultant
Assistant
Buyer
Solo travel
14 countries
6 continents
Marketing
Strategist
Account
Manager
QVC The WorldGForces Sagittarius
! # $

4. @SagittariusMktg
who are we?

5. high performance guaranteed.
Digital marketing that
drives traffic and
creates raving fans
Ecommerce websites
and apps that convert
more sales

6. @SagittariusMktg
clients.

7. @SagittariusMktg
8
Version 6/7 to 8.x
upgrades
15
Sitecore 8.x
deployments
20
Sitecore clients
36
Sitecore experts
Best Real-TimeAutomation:
Omnichannel Engagement
MVP: Digital Strategist
Best Travel and Hospitality Site
Overall Winner
endorsement.
40
Sitecore sites

8. @SagittariusMktg
sitecore
in the funnel

9. @SagittariusMktg
Customerexperience
maturity model.

11. @SagittariusMktg
™
ERP & CRM

12. @SagittariusMktg

13. @SagittariusMktg
STIMULUS RESEARCH
Sky AdSmart
Email
Display Ads
Social
COMPARE
EVANGELISE
Social Ads
Conversion Tools
Live Chat
YouTube
SEO
PURCHASE
Call Manager
Meraki
Shazam
Retargeting
Email
Social
Content Marketing
Online Transactions
Email
DECIDE SHAREUSE
UX & usability
Mobile friendly
Digital out home Social
Email
Reviews£
£
£
£
£
£
£
£
£

14. Conversion
tools
Contextual
Intelligence
Automated
Marketing
Informed
Decisions
drive marketing ROI
> SocialConnect
> LiveChat
> Ratings&Reviews
> UX&mobile
> Goals
> Profiles
> 360Degree
customerview
> CrossChannel
Delivery
> Engagement
Planning
> Profilereporting
> Testing

15. @SagittariusMktg
conversion
tools

16. @SagittariusMktg
%
&users
'
device
(
fixing it
%%)
why
the basics:what is it
*
≠ converting

17. @SagittariusMktg
‘password fatigue’
one set of details to remember
updated information – targeted
marketing.
social login
2.51
billion
peopleworldwidehavea
socialmediaprofile

18. @SagittariusMktg
88%
of users admit to
entering
incomplete or
incorrect data on
registration
forms.

19. @SagittariusMktg
AnATG Global Consumer Trend
study found that 90% of
customers consider live chat
helpful
emarketer.com survey found that
63% were more likely to
return to a website that offers live
chat.
live chat

20. @SagittariusMktg
touch first?
adaptive not responsive?
why should you bother?
ux and mobile
having a mobile site can
double
conversions
(source:digitalcommerce360).

22. @SagittariusMktg
63% of customers are
more likely to make a
purchase from a site which
has user reviews
65% of us choose the
business that responds to
reviews
ratings &
reviews

23. @SagittariusMktg

24. @SagittariusMktg
organic stars
seller ratings
product listing ads
social media
content marketing

25. @SagittariusMktg
contextual
intelligence

26. @SagittariusMktg

27. Content
Context
is
KING

28. @SagittariusMktg
how do we identify users
behaviour?
+ + +

29. @SagittariusMktg
implicit v explicit
behaviour.
implicit
behaviour.
explicit
behaviour.
› referring site
› keywords user
› ad clicked
› goal achieved
› pages viewed
› number of sessions
› device
› digital maturity
› browse or search
preference
› product category of
interest
› type of customer
based on behaviour

30. @SagittariusMktg
goals & profiles
♥
goals and
engagement
value
+profiles
and
personas
+
&personalisation
strategy
=
SBOSSitecorebusinessoptimisationstrategies

31. @SagittariusMktg
webinar: Path to Personalisation
Introduction to CRO
blogs: sagittarius.agency/author/ruth-irvine
vlog: what is SBOS?
ruth irvine.

32. @SagittariusMktg
360 degree
customer
view.
social
media
online
physical
store
customer
mobile
big data
CRM

33. platform hosting
additional
costs
resource
pre-requisites.personalisation pre-requisites
> GEOIP
> Devicedetection
> Timeforprofiling
> Contentcreation
> Additional
servers
> OMS|DMS|XDB
> MongoDB
> bestpractice–
habitat/helix
> components
> datasources

34. @SagittariusMktg
more
informed
decisions.

35. @SagittariusMktg
reporting.

36. @SagittariusMktg
Experienceanalytics.

37. @SagittariusMktg

38. @SagittariusMktg
Experienceprofile.

39. @SagittariusMktg
marketing
automation.

40. @SagittariusMktg
3rd-Party Content
{
FXM
3rd Party Web
Asset
API
Syndicated
XML / JSON
Web
Platform
Email Campaign
Manager™
Sitecore DB MongoDB
(xDB)
Responsive Website
Customer Data
APIAPI
CRM System
Native App

41. @SagittariusMktg
engagement planning.

42. @SagittariusMktg
get going.

43. @SagittariusMktg
3rd-Party Content
{
FXM
3rd Party Web
Asset
API
Syndicated
XML / JSON
Web
Platform
Email Campaign
Manager™
Sitecore DB MongoDB
(xDB)
Responsive Website
Customer Data
APIAPI
CRM System
Native App

44. feel like you were sold a
dream?
-- .PROFILING CONTENT
+ =
sc_camp=A4CEA60498FF4EE29564AECC9C829813x
Utilise Sitecore campaign codes:

45. @SagittariusMktg

46. @SagittariusMktg
Criteo Dynamic Retargeting across Facebook and Instagram enjoy a 16% sales uplift
Targeted Email
Sitecore
campaign
Retargeting
Sitecore
campaign
Specific
messaging
Change
component
Landing Page Landing Page
Change
component

47. @SagittariusMktg
top tips

48. @SagittariusMktg
1. 3. 4.bring inthe
professionals.
preparetofail.reducesilos
2.settheright
foundations.
5.bereadytoinvest.
top tips…

49. ™

50. any questions?

51. @SagittariusMktg
natalie waite
hello@sagittarius.agency
Call us on 01233 467800
Speak to your account manager
Meet us inAshford or London