14. @SagittariusMktg
customer journey successesAND the failures
both are opportunities for
personalisation
reducing the friction
a/b testing
product development
what are the opportunities?
18. @SagittariusMktg
why bother?
› better return on investment
› more meaningful engagement
› stronger relationships with your
customers
› improve conversion rates
+19%
Source: The Realities of Online Personalization, eConsultancy April 2013
oftenmore
33. @SagittariusMktg
› DMS/XDB - needs to be
enabled
› potentially features
that won’t work
› additional costs
› geo ip
› device detection
personalisation prerequisites
34. @SagittariusMktg
content architecture.
› best practice – habitat / helix
› components
› this is the component
display
› data sources
› this feeds the component
› goals implemented
› profiles, personas and pattern cards
implemented
55. @SagittariusMktg
keep up with evolving customer demands
deliver relevant targeted content
in real time
allowing you to make contextual decisions
personalisation lets you…
57. @SagittariusMktg
“Our goal is to democratiseAI to empower
every person and every organisation to
achieve more.
“The core currency of any business going
forward will be the ability to convert their data
intoAI that drives competitive advantage”
“Every developer can be anAI developer, and
every company can become anAI company”
@SagittariusMktg
Satya Nadella, CEO, Microsoft
58. @SagittariusMktg
+ = magic.
data and analytics.
=
BusinessAnalysts
DataAnalysts
Data Scientists
Strategists
AI Specialists
CRO Consultants
User Interface Designers
Creatives
and more…