On November 18th, 2008, John P. Girard, Ph.D. will led a live web conferencing session focusing on narrative tools and techniques to facilitate knowledge sharing. After briefly reviewing the theory of storytelling, John described the types of stories available to organizational leaders. The session culminated with a case study of storytelling in action. Three stories were reviewed with a view of determining the key elements of success.

1. Storytelling and Knowledge Sharing John P. Girard, Ph.D. [email_address] [email_address] www.johngirard.net www.sagology.com

4. John’s Story © 2008 John P. Girard, Ph.D. (john@johngirard.net) Why Minot?

7. HBR May 2004 © 2008 John Girard, Ph.D. (john@johngirard.net) In June of 1995, a health worker in a tiny town in Zambia went to the Web site of the Centers for Disease Control and got the answer to a question about the treatment for malaria. Remember that this was in Zambia, one of the poorest countries in the world, and it happened in a tiny place 600 kilometers from the capital city. But the most striking thing about this picture, at least for us, is that the World Bank isn't in it. Despite our know-how on all kinds of poverty related issues, that knowledge isn‘t available to the millions of people who could use It. Imagine if it were. Think what an organization we could become.

8. Using Stories to Explain KM © 2008 John Girard, Ph.D. (john@johngirard.net)

9. Using Stories to Explain KM © 2008 John Girard, Ph.D. (john@johngirard.net) Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. Girard, 2009

10. Explaining the Cognitive Hierarchy © 2008 John P. Girard, Ph.D. (john@johngirard.net) Hurricane Knowledge Information Data Knowledge Edge Wisdom Understanding Knowledge Knowledge Creation

11. Explaining the Cognitive Hierarchy © 2008 John P. Girard, Ph.D. (john@johngirard.net) Hurricane Knowledge Information Data Knowledge Edge Wisdom Understanding Knowledge Knowledge Creation “ With 3,600 stores in the United States and roughly 100 million customers walking through the doors each week , Wal-Mart has access to information about a broad slice of America . . . The data are gathered item by item at the checkout aisle, then recorded, mapped and updated by store, by state, by region . . . By its own account Wal-Mart has 460 terabytes of data .” ( 750,000 CDs 1 terabyte ~ 1,000,000 MB) 14 November 2004

12. The difference . . . Data to Knowledge © 2008 John P. Girard, Ph.D. (john@johngirard.net) October 27, 1917 Q1 - What time is it? Q2 – Where are these people? Q3 – Why is the boy smiling? Pizza

13. Explaining the types of Knowledge © 2008 John Girard, Ph.D. (john@johngirard.net) Michael Polanyi Easier to replicate Leads to competency Harder to articulate Harder to transfer Harder to steal Higher competitive advantage Contributes to efficiency Easier to document and share 20% 80% Explicit Tacit Carla O’Dell O’Dell, C. (2002, May). Knowledge Management New Generation . Presented at the APQC’s 7th Knowledge Conference, Washington, DC.

14. The importance of sharing . . . © 2008 John Girard, Ph.D. (john@johngirard.net) http://www.youtube.com/watch?v=lH39xjXaLW8

15. Something to consider . . . © 2008 John P. Girard, Ph.D. (john@johngirard.net) “ . . . as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know .” http://www.defenselink.mil/transcripts/transcript.aspx?transcriptid=2636

17. Knowns and Unknowns © 2008 John P. Girard, Ph.D. (john@johngirard.net) Unknown Knowns Unknown Unknowns Known Knowns Known Unknowns

18. Unknown Unknown © 2008 John Girard, Ph.D. (john@johngirard.net)

19. © 2008 John Girard, Ph.D. (john@johngirard.net)

20. Knowns and Unknowns Discussion © 2008 John P. Girard, Ph.D. (john@johngirard.net) 1. Printer/Scanner 2. 3. 1. Data Mining 2. 3. 1. Competitive Intell 2. 3. Unknown Knowns Unknown Unknowns Known Knowns Known Unknowns

21. Exchange and Transfer of Knowledge © 2008 John Girard, Ph.D. (john@johngirard.net) Ikujiro Nonaka

23. J&J Credo www.jnj.com/our_company/our_credo/ Our Credo (Johnson & Johnson) We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit. We are responsible to our employees, the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. © 2008 John Girard, Ph.D. (john@johngirard.net)

24. http://www.jnj.com/our_company/our_credo/ There must be equal opportunity for employment, development and advancement for those qualified. We must provide competent management, and their actions must be just and ethical. We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens – support good works and charities and bear our fair share of taxes. We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return. © 2008 John Girard, Ph.D. (john@johngirard.net)

30. Storytelling: Commander-in-Chief © 2008 John Girard, Ph.D. (john@johngirard.net) 2006 Golden Globe Awards

31. Stories of Knowledge in Action © 2008 John P. Girard, Ph.D. (john@johngirard.net)

32. www.johngirard.net © 2008 John Girard, Ph.D. (john@johngirard.net) www.johngirard.net

33. Is your message clear? © 2008 John Girard, Ph.D. (john@johngirard.net) http://www.youtube.com/watch?v=gmOTpIVxji8

34. Storytelling and Knowledge Sharing John P. Girard, Ph.D. [email_address] [email_address] www.johngirard.net www.sagology.com