The document discusses intercultural communication and international communication. Intercultural communication occurs when people from different ethnic backgrounds communicate in a shared language other than their native tongue. International communication allows for the exchange of information, ideas, and feelings across cultures through speaking, listening, reading, and writing. As businesses globalize and more people migrate internationally, demands for intercultural communication skills are increasing to avoid misunderstandings caused by cultural barriers.

1. 

2. Intercultural communication
&
International communication

3.  Communication is the exchange of
information, ideas, or feelings with other
person in such a way that the receiver
perceive it in the same way in which
sender wants to give

4.  Intercultural communication occurs when
people of diverse ethnic backgrounds
discuss ideas and tasks in a language
other than their native tongue
 is a relatively new term in the business
world and is defined as communication
within and between businesses that
involve people from more than one culture

5.  Demands for intercultural communication
skills are increasing as more and more
businesses go global or international. They
realize that there are barriers and
limitations when entering a foreign
territory. Without the help of intercultural
communication they can unknowingly
cause confusion and misunderstandings.

6.  Pakistani investors invest in Turkey and
Egypt 3 billion rupees. But subsequent to
sometime they suffer that there is collapse
in at hand business afterward they
accomplish make inquiries. The upshot of
research was the grounds at the back the
down fall is they can’t realize local peoples
communication, value, perception.

7.  Interethnic communication
Interethnic communication refers to communication between people of the same race but different
ethnic background. For example in China, if a Tibetan communicates with a Han, we have
interethnic communication, as they are from different ethnic groups.
 Interracial communication
Interracial communication occurs when the source and the receiver exchanging
messages are from different races which pertains to physical characteristic. For
instance, if an Afro-American interacts with a white American, it’s interracial
communication. Interracial communication may or may not be intercultural
 Interregional communication
This term refers to the exchange of messages between members of the dominant culture
within a country

8.  In a global economy, success depends on accurately
reading and responding to environmental complexity
and competition on regional level. Moreover, the
diversity of peoples and environments in which
multinational firms (MNCs) operate should increase
the potential number and sources of innovations and
learning
 Example of impact of intercultural
communication in business
 "Death of a Princess"

9.  Due to improvement in transportation
technology
 Developments in communication
technology
 Changes in mass migration patterns

10.  Division of mankind
 Conflicts due to different meanings
 Misunderstandings as a result of poor
communication
 Difference in perceptions of sender and
receiver
 Personal feelings of a listener
 Lack of similar life happening

11.  Do not use double meanings word
 listen carefully and, if in doubt, ask for
confirmation of understanding
 respect the local communication
formalities and styles
 Do have a knowledge about their cultures
perception

12.  Ideas
 Values
 Attitudes
 Behaviors
 Ethics
 These five contents construct the
perception of the mankind of that certain
region.

13.  Some factors due to which culture
changes
 Relative advantage
 Compatibility
 Complexity
 Observability

14.  Centralpart of society
 Our economy
 Organizations which employees us

15. International communication is the ability
to provide and access information across
cultures through speaking, listening, or
reading and writing

16.  Against a background of rapid
technological change, the impact of global
communication on national cultures and
societies has become a dynamic area of
critical enquiry. International
Communication and Globalization offers a
timely overview of the rapidly expanding
area of media and communication studies.

17.  Thistime to re-examine the value of
international communication. With the help
international communication we can…
 Best suit of exchange multicultural ideas
 Diversified horizontally, vertically, integrated in
sense of business globalization
 Microsoft, McDonald, Addidas working on the
rule international communication

18.  Cross cultural communication skills
 Cross culture beliefs
 Rules and regulations for international
communication

19.  Tolerance
If you communicate on international forum somebody can't deliver word as per required
pronunciation we should have patience
 Adoptability to their culture
It’s the rule of communication to adopt a culture where are you,
“when you in Rome do as Romans”
 Respect their beliefs and cultures
Should be treat peoples as they expect on global community we have to respect their
belief, values, culture
 Show Flexibility
At the time of international communication should keep in mind there may be
miscommunication, we have to face this and show flexible behavior

20.  Intercultural
international communication
both have same value. We can’t
underestimate any level of communication.
But with the passage of time our world
changing into “Global Village” day by day
need of international communication
increasing because we interact thousand
peoples on daily basis……