RentoMojo is an online furniture rental platform founded in 2014 by Geetansh Bamania to provide an alternative to buying and selling furniture for rental properties. Living in rented apartments themselves and finding it inconvenient to furnish new places, Bamania and his friend developed RentoMojo to offer rental options for furniture, appliances, and other items. RentoMojo now operates in several major Indian cities and uses various marketing strategies like social media, influencer collaborations, and campaigns to promote affordable rental solutions.
2. RentoMojo is an online furniture rental platform
that was incorporated in November 2014.
RentoMojo was founded by Geetansh Bamania, an ex-IITM, in November 2014
in India.
He shared this idea with his college batchmate Ajay Nain. Like many other
young working professionals, they were living in rented apartments, working
long hours and found it inconvenient to equip the house with furniture when
they moved.
RentoMojo was developed to provide an alternative to buying and selling
furniture in rental properties.
F O U N D E R
G E E T A N S H
B A M A N I A
3. Founded by
Geetansh Bamania in 2014 Founder
Goal
Provide rental solutions to
All furnishing needs.
Services
Mumbai, Pune,
Bangalore, Delhi,
Hyderabad, Chennai,
Noida and Gurgaon
Locations
Rental or buying options
for furniture, home
appliaces and bikes.
Provide Packages and
seasonal deals .
29. Campaign 1
#MojoMakeover Challenge
A online Project/ Webseries in collaboration with the inhouse creative/designer team
Contestants required to fill a form with
Personal Information
Budget
Why they should be chosen
The quirkiest answers are chosen and the winner gets a complete house make over according to their budget
A challenge to promote the inexpensiveness of the rental culture
30. Social Media Campagin
#Don’tBuyGoMojo
Posting aestic furniture design or décor pictures using the above hash tag
Creating engagement by encouraging users to post their mojo décor picture and stand a chance to win
discounts and pizes or one month rent free on thei next purchase or exchange
31. Blog Post Campaign
• Blog post series specifically targeting newly employed or newly
shifted audience
• Weekly Post under the title “Mojo Jugaads”
Broke?? How to save money!
Cheap décor ideas
Insta houses on a budget
• Articles targeting early 20s to early 30s.
32. Video Campaign
• Teaming up with youtubers and top influencers to create video
content
• Increase visibility in the social platforms
• Scripted video on the topics
Moving away from home for the first time
First house
First salary
• Content targeting early 19 to early 30s.
33. • Branding deals with influencers for greater visibility
1. Prajakta Kohli
• Subscribers: 2.1 million
• Huge fan base from the ages of
13-35yrs.
Influencers
34. 2. The Timeliners (TVF)
• Subscribers: 2.2 million
• Huge fan base from the ages of
13-40yrs.
3. ScoopWhoop
• Subscribers: 1.2 million
• Huge fanbase from 13-40yrs.
