1. SHINY PROVISION STORE:
RETAILING CHALLENGES IN
THE INDIAN CONTEXT
• Milton raja
Selvam
• Kishore MS
• Syed Ibrahim
• Sairam
• Ramanathan
• Janani
Presented By
Team 4

2. RESEARCH STUDY
Aim : Highlight the importance of analyzing the retail strategies of
Kirana outlets.
Research Type: Survey Research
Sampling plan:
 Sampling unit: customers of Kirana and Reliance fresh in Bangalore BTM.
 Sample Size: 50 from Kirana and 50 from Reliance
Data : Primary data : Survey Secondary data : Ex- Corporator

3. IMPACT OF MODERN RETAILING ON
KIRANA CUSTOMERS
Reliance store outscored Shiny on Aesthetic Image
Atmosphere
Attractive layout
Advertising
Well placed product
Spacing
More variety of products attracts more customer at Reliance
Better service causes rise in the number of customer
High earning customers preferred Reliance over Kirana
Lack of branded product at kirana causes customer to switch to Reliance
Changing shopping pattern
ex: working class preferring bulk shopping on weekends at the Reliance
where they find offers.

4. Q1 – ANALYSIS OF EXPENDITURE
PATTERN
High no. of buyers are in Lowest level income and low no of buyers
from Highest level income.
Every income group is spending high in Reliance Fresh.
Average percentage monthly spending at Reliance was more for
lower income group.
Branded products are widely available in Reliance fresh. (brand
conscious will come)
Most of the product range available in SPS is Unbranded. (price
conscious will come)

5. 0
5000
10000
15000
20000
25000
30000
<10000 10000-20000 20000-30000 30000-40000 40000-50000 >50000 TOTAL
Expenditure Pattern
RF SPS

6. Sales Potential
Income RF SPS
<10000 ₹ 60,00,000.00 ₹ 60,00,000.00
10000-20000 ₹ 80,50,000.00 ₹ 71,30,000.00
20000-30000 ₹ 50,60,000.00 ₹ 36,30,000.00
30000-40000 ₹ 42,30,000.00 ₹ 33,30,000.00
40000-50000 ₹ 39,20,000.00 ₹ 34,30,000.00
>50000 ₹ 36,00,000.00 ₹ 30,00,000.00
TOTAL ₹ 2346,00,000.00 ₹ 1955,00,000.00
Q1 – ANALYSIS OF EXPENDITURE
PATTERN
(SALES POTENTIAL) INCLUDES 38
TRADITIONAL KIRANA STORES.

7. LIMITATION OF RESEARCH
Study is conducted in Bangalore only.
Income of customers have been taken as primary consideration.
Only Reliance from modern retail outlet and Shiny from the Kirana
stores have been taken into consideration.
Sample size was limited to 50 customers of both the stores.