Introduction To Marketing

1. DIGITAL
MARKETING

2. AGENDA
Introduction to Digital Marketing
1
Types Of Digital Marketing
2
Scope of Digital Marketing
3
Benefits Of Digital Marketinh
4

3. MARKETING
The action or business of
promoting and selling , product or
services , including marketing and
advertising .
Newspaper
BilBoard
Magzine
Example:

5. What is Digital Marketing?
Digital Marketing also called online marketing.
The use of digital channels to market products and
service in order to reach large audiences.

6. Attract Audience On social media (
Facebook, instagram , Twitter , Google
,YT etc)
INTRODUCTION
Digital marketing is the
marketing of goods and
services via digital
technologies
1
Make sale
2
Define Target Audience ( Need
, Pain)
3

7. TYPES :
Traditional Marketing /
Offline Marketing
Online Marketing / Digital
Marketing

9. TRADITIONAL
MARKETING
Traditional marketing is any
form of marketing
That uses offline media to
reach an audience .
direct marketing.
one -to-one marketing,
Outdoor ,
Newspaper ads & print
ads
Example :

10. IMPORTANCE
CONNECT YOUR
LOCAL AUDIENCE
BUILD CREDIBILITY
BRAND
EXPOSURE
INCREASE SALES
BUILD RELATION

11. ONLINE
MARKETING
Online Marketing Optimizes
the reach, leads, conversions
And sales of business /
brands on the web by using
different
Digital marketing channels
and strategies.

12. Example:

13. SCOPE
Audit Your Current
Position
Analysis Your Compition
Research Your Target
Audience
Egange Your Audience
Optimize Reference
Global Reach
Lower Cost
Easy To Learn
Effective Target Audience
Increase Awareness
Multiple Strategies
Multiple Content Types
Copy a sticky
note, then
write your
thoughts.
BENEFITS

14. Thank You