This is the presentation material that will be used in the SEO Initiation Class at the Melbourne SEO Meetup on 06/08/2014 Presented by : Saijo George Resources : http://saijogeorge.com/best-marketing-tools/ Twitter : https://twitter.com/Saijo_George

1. Generally about 70 - 80% of
search users click on Organic
listings
Twitter : @Saijo_George Web : blog.saijogeorge.com
TRUE FALSE

2. SEO Initiation – Part 1
By : Saijo George
Twitter : @Saijo_George Web : blog.saijogeorge.com

3. Who are you
• I am Saijo George.
• I work as an internet marketer at Envato , the folks behind sites like
ThemeForest.
• You can follow me on @Saijo_George, and checkout some of the stuff
I write about on blog.saijogeorge.com and a few other industry blogs.
Twitter : @Saijo_George Web : blog.saijogeorge.com

4. We are going to look at
• What is SEO
• How search engines work
• Introduction to On Page vs Off Page
• Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat
Twitter : @Saijo_George Web : blog.saijogeorge.com

5. What is SEO ?
Twitter : @Saijo_George Web : blog.saijogeorge.com

6. What is SEO ?
Making sure you content is presented in the best possible way to be
found , indexed and ranked in the SERPs
Is a long term strategy, playing catch-up is easier than you think
Is not a shady process, shortcuts WILL come back to haunt you
Is constantly evolving
Twitter : @Saijo_George Web : blog.saijogeorge.com

7. How search engines work
Twitter : @Saijo_George Web : blog.saijogeorge.com

8. How search engines work
Crawling the Web - spiders, schema markups, sitemaps, site structure
Building a Search Index – PageRank, Domain Rank, Author Rank,
Knowledge Graph, Semantic Relationship
Providing users with relevant results - SERP, rich user experience on
various devices
Twitter : @Saijo_George Web : blog.saijogeorge.com

9. On Page vs Off Page vs On Site
Twitter : @Saijo_George Web : blog.saijogeorge.com

10. On Page vs Off Page vs On Site
Meta Titles
Description ( for SEO ? )
H1 Tags - multiple ?
Keywords – LSI, Synonyms
Schema Markup
Site Structure
Sitemaps
Images – alt tags
Copy
Internal links , etc
Twitter : @Saijo_George Web : blog.saijogeorge.com
Links
Link Profile
NoFollow vs Follow
Site Speed
Mobile Friendly

11. Black Hat vs White Hat vs Grey
Hat vs Blue Hat
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12. Black Hat vs White Hat vs Grey Hat vs Blue Hat
Twitter : @Saijo_George Web : blog.saijogeorge.com
Black Hat – Breaking
Guidelines & Law
Cloaking
Hidden Links
Template Injection
Grey Hat – Breaking
Guidelines
Recipe Schema to get SERP pic
Automated Linking Software
$5 SEO campaigns
Social Share for Links
White Hat – the good stuff

13. Twitter : @Saijo_George – I usually tweet about #SEO and #design
Site : blog.saijogeorge.com
Twitter : @Saijo_George Web : blog.saijogeorge.com

14. Check out my curated list of SEO tools
http://saijogeorge.com/best-marketing-tools/
Twitter : @Saijo_George Web : blog.saijogeorge.com