A quick overview of all the important marketing related news from Dec 2014

1. SEO News - Jan 2015
By : Saijo George
Twitter : @Saijo_George Web : blog.saijogeorge.com

2. .. and you are ?
• I am Saijo George. I work as an internet marketer at Envato , the folks
behind sites like ThemeForest.
• You can follow me on @Saijo_George, and checkout some of the stuff
I write about on blog.saijogeorge.com and a few other industry blogs.
• I have also launched some cool stuff like a list of SEO tools ,
AllTheFreeStock.com, Collection of StyleGuides
Twitter : @Saijo_George Web : blog.saijogeorge.com

3. • Updates to Google Places Quality Guidelines (more info)
• No keyword in Company name
• No virtual offices – unless staffed
• Automated Business Description on Google Maps (more info)
• My Maps Pro going free, support reduced to forum support.
Twitter : @Saijo_George Web : blog.saijogeorge.com

4. • Google+ now has a PIN Post option via G+
Twitter : @Saijo_George Web : blog.saijogeorge.com

5. • Google bot will not index all the content from an infinite scroll page (more
info)
• Responsive sites don’t rank better than the other mobile configurations via
• Bug in WMT that showed a blank link report.
• Hidden Content in Tabs, Click to Show links are discounted . Content
hidden away for readability on mobile, is fine ( as long as its shown on
desktop version )
• AdWords testing Image Icons in Text Ad units
Twitter : @Saijo_George Web : blog.saijogeorge.com

6. • Google Lightbox Ads works across all screen via
• Google published a report that claims 56.1% of ad impressions are not
seen : Average viewability by vertical position for various ad format, etc
• Custom columns in AdWords reporting at campaign or ad group level
reports. Via G+
• Large Customer Sales Group switches
to paper/electronic invoicing no CC via
• AdWords Editor updated ( 11.0.1 )
Twitter : @Saijo_George Web : blog.saijogeorge.com

7. • Impression share by device available in Shopping campaigns via G+
• Adwords introduces dynamic Countdown Widget in ad copy via
• Google introduced store visit insights for US advertisers as a part of Estimated Total
Conversions
• Penguin Update Fiasco – a lot of fluctuations ( algo optimization ) and a few reversals.
• Google mobile friendly labels global rollout, warning in WMT for sites with issues.
• Google News vs Spanish Publishers. Shuts down news in Spain
Twitter : @Saijo_George Web : blog.saijogeorge.com

8. • Bings version of Panda ( more info )
• FB no longer serving Bing powered search results via
• Clients of Netherland based link network getindexed.com rumoured
to have been hit with a manual link penalty
• Google News Archives are back via
Twitter : @Saijo_George Web : blog.saijogeorge.com

9. • Google 2014 Year in Search Video
• Freebase is shutting down (March 2015 ), data will live on at
Wikidata.
• Google testing Image snippet in Mobile SERP
• Breadcrumb Snippets no longer clickable
• Google tests Song Lyrics in SERP
Twitter : @Saijo_George Web : blog.saijogeorge.com

10. • Google Partner program to include shopping campaign certification
limited to US for now.
• Google Pigeon rollout in AU around Dec 20th.
• Google advises Web-Masters against using Review Rich Snippet
Markup for customer testimonials.
Twitter : @Saijo_George Web : blog.saijogeorge.com

11. 2015 Predictions
Knowledge Graph and Answer Box will continue to expand in to more
industries
More focus on user intent in SERP
Disruption to traditional SEO by voice search
Twitter : @Saijo_George Web : blog.saijogeorge.com

12. All The Free Stock . com
FREE stock images, videos, icons and more
Twitter : @Saijo_George Web : blog.saijogeorge.com

13. Twitter : @Saijo_George – I usually tweet about #SEO and #design
Site : saijogeorge.com
Twitter : @Saijo_George Web : blog.saijogeorge.com