SEO News Roundup Oct 2014

SEO News - Oct 2014
By : Saijo George
Twitter : @Saijo_George Web : saijogeorge.com

.. and you are ?
• I am Saijo George. I work as an internet marketer at Envato , the folks
behind sites like ThemeForest.
• You can follow me on @Saijo_George, and checkout some of the stuff
I write about on saijogeorge.com and a few other industry blogs.
• I have also launched some cool stuff like a list of SEO tools ,
AllTheFreeStock.com, …

• Google is testing sponsored carousels ads – Google+

Google testing smartphone icon in SERP – Google+ , Twitter
Age and geographical restrictions for Google+ pages
Auto update AdWords PLAs with schema markup - InsideAdwords

Google Bot uses Connect Time & HTTP Status Codes as crawl signals
Dynamic Remarketing Ads expands to more verticals including hotels,
flights, real estate, classifieds, jobs, auto, finance and education.

Google Germany faces legal action from publisher to remove text
snippet and preview images from Google News. Guess what happened
in the end?
broken SSL certificates / content mismatch errors will stop getting a
ranking boot in SERP.
Google might not update the ToolBar PageRank - John Mueller
Warning for Flash-heavy pages on mobile SERPs start rolling out
globally – Pierre Far

Google News Box shows non Google news content like Twitter and
Reddit – SEL
Custom Affinity Audiences in Google Display Network ( on top of
affinity and in-market audiences )
WSJ : Ads + SE == Deceptive
Eric Schmidt –admits biggest
search competitor is Amazon

• Card style format for local results from some verticals ( Test ) – G+

Take your business online Video series by Maile Ohye from Google.
New Mobile App for Google My Business
Webmaster Tools Site-move tool gets a setup wizard like makeover
Voice Search Infographics from Google : 55% of teens and 41% of
adults use voice search more than once a day.
local search ranking factors for 2014 by David Mihm from Moz – click-through
rates, checkins, user location, domain authority, consistency
of unlinked citation on authoritative sources, etc

• Bing adds location cards, flight cards, etc to Cortana. Duane Forrester
made redundant.
• Enhancement for in-app display ad campaigns that enables app
developers and marketers to show ads to people who have made in-app
purchases through the Play Store. New reports for Automated
extensions.
• <meta name="google" content="nositelinkssearchbox"> - to disable
sitelink searchbox
• Do NOT block Google from crawling your CSS or JavaScript

• Google Penguin – 17th Oct. Progressive worldwide rollout. It was a
data refresh which means sites who has actively worked to clean up
their backlink profile should see results, and new spammy sites will
be demoted. No new signals were added to the algorithm.
• Update to DMCA algo ( 17th ) – improved algo, demote sites with high
valid DMCA takedown requests, removed auto complete terms , ads

• SSL 3.0 POODLE vulnerability - Padding Oracle On Downgraded
Legacy Encryption
• Google to discontinue AdSense Direct on November 25
• GWT gives you Mobile Usability Errors

Twitter : @Saijo_George – I usually tweet about #SEO and #design
Site : saijogeorge.com

SEO News Roundup Oct 2014

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SEO News Roundup Oct 2014