We teamed up with Forbes to find out which marketers are actually taking advantage of retention and if focusing on retention really pays off. Fasten your seat belts, these results may blow your mind.

1. That will
Transform
Your Marketing
Strategy
11SHOCKING STATS

2. If you’re a
marketer,
you can
probably
answer the
question:

3. Why is
customer
retention
important?
Because it’s so much
more cost-effective to
entice an existing
customer to buy again
than it is to acquire a
new customer...

4. See? We knew you knew the answer.

5. But here’s
another
question
(or 3):
Who is actually
excelling at
retention?
How are they
taking advantage
of retention?
Does focusing
on retention
really pay off?
1 2 3

6. We just
couldn’t find
the answers
to these
questions,
so we
decided to
fix that.

7. Approach
customer
retention
Leverage customer
retention throughout their
enterprises
1 2
We teamed
up with
Forbes to
find out how
300 retail
and media
executives:

8. The study
revealed that
just 14% of
overall
respondents
are absolutely
crushing
retention.

9. So what are
these
companies
doing right?

10. Leaders at companies like The Economist, Marks & Spencer
and Haymarket Media shared with us how focusing on
retention really does pay off in terms of:
Increase
market
share
Decrease
customer
churn
And more
predictable
profitable
revenue

11. So let’s dive
into what we
discovered...

12. Retention-focused organizations grow faster.

13. Retailers and publishers who increased their spending on retention
in the last 1-3 years resulted in a near 3x higher likelihood of
increasing their market share in the last year.

14. But don’t worry
marketing teams:
retention is
not purely a
marketing
focus.

15. According to the survey, management
teams spending more on retention are
2x as likely to understand the
impact of CLV on revenue and
growth.

16. What’s more - companies focused on retention are nearly
50% more like to consider projected long-term profitability
growth when making decisions about customer strategy.

17. But it takes more than focus to
translate your strategies to
success…

18. It takes modernizing your marketing to
really move the needle because
acquisition and retention are… just
different.

19. Acquisition is about the masses, and at its best, it’s about segments.

20. Retention is about you and
me - individuals. Real
people. Actual customers
with names and individual
interests, preferences and
histories with your brand.

21. To retain customers and create loyalty you need to focus on 3
things.

22. 1.
Individualized
experiences.
Coordinating your
cross-channel
campaigns are
just not enough
anymore…
you need to
personalize them.

23. 2.
Data science
driven email.
Email continues to drive high
ROI. Using data science to
automate personalized
recommendations, send times
and more - retailers and
publishers can increase email
revenue, reduce subscriber
churn and increase CLV.

24. 3.
Optimized acquisition.
Yes, smart acquisition
has the power to help
you exceed your
retention goals. An
informed acquisition
approach can decrease
new customer
acquisition costs AND
increase CLV.

25. Do these modern marketers exist?

26. YES! That 14% of companies crushing retention that
we mentioned earlier...they are the Retention Gurus.

27. The Gurus are connecting
acquisition and retention
and they rate their
performances as being
above expectations!
100% in achieve
retention goals
88% in achieving
acquisition goals

28. Retention Gurus understand more about
their customers and key metrics.

29. Like...their most valuable acquisition channels (95%),
customer lifetime value (95%), and customer churn rate (84%).

30. Churn impacts all
organizations, but
the Gurus are
36% more likely
to see no
increases in
customer
attrition year-
over-year.

31. The benefits
of retention
are clear.

32. So we ask
you this...

33. Are you
focused on
retention
in your
organization?

34. Do you have the
technologies
needed to
deliver a modern
customer
experience?

35. Will you be known
as a leader who
drives success in
this modern era?

36. You can get back to us on those…
but in the meantime check out this
guide to help you plan for 2017 and
incorporate in your overall goals!

37. Sailthru is the largest sender of personalized email in the
world. We are the leading choice for modern marketers and
retailers like Alex and Ani, Everlane and Betabrand for
campaign management across email, web, and mobile.
To see Sailthru in action, contact us at 877 812 8689
or visit Sailthru.com for more information.