1. Business Public Relations

2. Public Relations
• Practice of managing flow of information
• History confined to 20th century
• Samuel Gompers ,Margaret Robins ,Ivy L. Lee
and Henry Ford

3. Publics Of Business
• Internal
Employees
Shareholders
• External
Customers
Prospective Customers
Suppliers

4. Publics Of Business (cont.)
• Opinion leaders
• Trade unions
• Competitors
• Govt.
• Environmental authorities
• Investors
• Community in which its operating
• MEDIA

5. Tools Of Business PR
• Media coverage
• Partnership & sponsorship
• Employee Relations
– Trips
– Contests
– Incentives
– Holiday Tickets

6. Tools Of Business PR (cont.)
– Concerts
– Dinners
– Prizes
– Award ceremonies
– Allowances

7. Tools Of Business PR (cont.)
• Community Relations
• Advertorials
• Customer Relations
• Creating Newsletter
• Brochure Or Catalogue
• Social Media
• Blogs & Website

8. Tools Of Business PR (cont.)
• Joining Professional Organizations & Clubs
• Participating In Community Activities
• Speaking Engagements
• Create Awareness
• Personal Contacts
• Photo Captions
• Calendar Listings

9. Tools Of Business PR (cont.)
• Company Backgrounder
• Byline Articles
• Op Ed Pieces/Letters to the Editor
• Blogging/Vlogging
• Trend pitches
• Events
• Taking great care of environment

10. Scope of PR for industry & business
• For corporate image and identity
• To regain corporate trust
• PR versus four negative situations
• PR as tool for marketing
• For customer relationships
• PR to cope with crises or to averts crises
• Keeping publics motivated and satisfied

11. Scope of PR for industry & business
(cont.)
• To improve and handle financial relations
• PR to boost the exports up
• Community relationships
• PR to influence political relations
• To improve image
• To change negative attitudes into positive
ones

12. What Effective Public Relations Can
Accomplish
• Attention to company and raise its visibility
• Generate interest in & enthusiasm for
company's goods
• Create "buzz" when company introduces new
products
• Enhance the credibility of a company
• Polishing Image
• Defuse a crisis if and when it occurs

13. Changing Negative Attitudes
• Hostility --------------- Sympathy
• Prejudice -------------- Acceptance
• Apathy ---------------- Interest
• Ignorance ----------- Information

14. Public Relations & Publicity
• The introduction of new product or service
• An executive's promotion or retirement
• The opening or closing of a manufacturing plant
or retail outlet
• The acquisition or sale of subsidiaries or new
firms
• Company-sponsorship – entirely or partially – of a
charity event or fund raiser
• Funding college or university scholarships

15. Public Relations & Publicity
• Demonstrations of new, complex products
• Free services
– seniors, children, veterans or any special group
• Contests related to a specific business
• Special events tied to a specific business
– a book store may host a public reading

16. Reputation & Why it Matters
• Quality of products or services
• Earnings and business performance
• Stability and fairness as an employer
• Level of integrity in business practices
• Degree of honesty and openness
• Involvement in local communities

17. Restoring Trust
• Using integrity and fairness as criteria for all
business decisions
• Maintaining an emphasis on quality of products
• Openly sharing truthful information with all
publics
• Actively seeking input from publics and being
responsive to concerns
• Renewing a commitment to local communities
• Creating forums to encourage dialogue with
constituencies

18. PR in Marketing Consumer Brand
• Fulfilling Two way Communication purpose
• Relationships with Communities
• Targeting beyond media Reach
• Momentum for new ad campaign
• Reinforcing in consumers mind

19. PR in Crises Management
• Product Recall
• Accident
• Take over Bid
• Strikes
• Law suits
• Bankruptcy
• Death Of CEO

20. THANK YOU
For Keeping Patience
