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TheLoyalty Rewards Program
Brief received Aim: Motivate & pamper the complete base of "Corporate / Brand" customers through an outstanding Loyalty Rewards program.  Method: Acknowledging the association through continual (Microsite) Online/Offline communication. ,[object Object]
  The Longer U R With Us; The BetterU feel
  The More U earn  - The Higher U go…..,[object Object]
Mechanics Mechanics for TG 1  The core mechanics for TG 1
Enrollment ,[object Object],     Customer receive the "Corporate / Brand" loyalty card with a       cover note and brief detail of the entitlement as a Loyal       member preloaded with n no of points and Free Movie Ticket       Vouchers. ,[object Object],     “"Corporate / Brand" Ka Jenie” directing them to the website            and /or return SMS Confirmation.  ,[object Object],     Ka Jenie”, directing them to the website  and /or return email      confirmation. ,[object Object],      program. The staff will executive the customers wishing to        join the program. ,[object Object],     the benefits of program. ,[object Object],Cont..
Existing customers move directly into the program POINTS: 100-500 PLATINUM   POINTS –  1000 & ABOVE Customer who buys products above 20000 Customer who buys products above 10000 GOLD   POINTS: 500 - 1000 Customer who buys products above 5000/- SILVER   Note : Every customer who purchases over and above 5000/- and other products from "Corporate / Brand" will receive the "Corporate / Brand" Loyalty Card based on points accumulated and preloaded with points and as per records of purchase made and will further start earning the point on the billing pattern from day one and redeem.
Accruals  An array of opportunities to accrue points At Actuals :Earns on billing -  Rs. 100 = 1 Point.  Points can be earned based on usage & tenure.  Per point value will differ for each  category of club membership. Value Added Services : Additional smart points on availing the VAS. Referrals, corporate connect For example :  Cont…
Referrals  & Others :  ,[object Object]
    Use "Corporate / Brand" Desk services and PRG – 50 Points
    "Corporate / Brand" Birthday  (& even on Customers birthday) - 50 Points
    Pay before schedule or have a credit account – 50 PointsExtraneous :  An Accelerated point program on Travel, Dining, Movie & Shopping arenas Cont…
Bonus offers Fantastic offers! International Domestic Weekend Breaks Air tickets customers earn extra points each time they purchase travel. {Similarly for  some Dining, Movies, Shopping points….. }
Points Update  Option 1  Step 1 : "Corporate / Brand" will have a excess to upload the data on the website. Step 2 : Website will be enabled with features for auto converting user’s bill amounts into points Step 3 : AllPoints utilised for redemptions will be auto depleted  from the customers kitty; just like points would be accumulated on usage and spend at extraneous locations.  Option 2  Step 1 : "Corporate / Brand" sends RP customer’s data on softcopy by mail. Step 2 : RP handles the feed link for point maintenance.
Features On enrollment the customer gets a Welcome Kit  The welcome kit consists a welcome letter with a "Corporate / Brand" Loyalty Card, Couple Movie Voucher for instant  gratification. On completing 3 months in the program, customers will receive the Add onn Card with a Booklet, “The "Corporate / Brand" Club Card” or The existing Loyalty Card to be Upgraded to “ The "Corporate / Brand" Club Card”, which will have add onn features and value offers detailed as below.  The "Corporate / Brand" Club Card Offers will be redeemable at 4000 outlets,  discounts & privileges spread under 10 categories Movies Shopping  online/real time Travel  Domestic / International / Week end Breaks Restaurants Hotels Jewellery Fast food Beauty Parlors Spas Gyms
"Corporate / Brand" Club Card "Corporate / Brand" ESSENTIAL "Corporate / Brand"  POWER "Corporate / Brand" ROYALE
Key Attractions "Corporate / Brand“ Ginieday  - Every Friday there is super discounted stuff exclusively on e- shopping for "Corporate / Brand"’s customers. "Corporate / Brand“ Ginieflick- Enjoy privileges of being in "Corporate / Brand" by enjoying movies on 5th of every month  "Corporate / Brand“ Ginieluck- "Corporate / Brand" can make your luck shine more. A lucky draw per quarter "Corporate / Brand“ GinieMOY– Special Fox Movie exclusively 4U
Online Platform  To successfully run any Loyalty program it is important to gather all the participants on to a common platform.  The Platform we have chosen is a specially designed Website, http://www.rewardport.in/corporaterewardz to meet & interact with all the privileged "Corporate / Brand" customers.  ( http://www.CorporateBrandloyalty.rewardport.in ) Besides we will be using various offline communication tools – Redemption catalogue
Steps to Redeem Products {Online / Offline} Step 1 Customer selects the gift  From the website. And goes to “redeem “ OR  If from  catalogue then sms redemption code to 57575 Step 2 Points get depleted from his account

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Loyalty Program

  • 2.
  • 3. The Longer U R With Us; The BetterU feel
  • 4.
  • 5. Mechanics Mechanics for TG 1 The core mechanics for TG 1
  • 6.
  • 7. Existing customers move directly into the program POINTS: 100-500 PLATINUM POINTS – 1000 & ABOVE Customer who buys products above 20000 Customer who buys products above 10000 GOLD POINTS: 500 - 1000 Customer who buys products above 5000/- SILVER Note : Every customer who purchases over and above 5000/- and other products from "Corporate / Brand" will receive the "Corporate / Brand" Loyalty Card based on points accumulated and preloaded with points and as per records of purchase made and will further start earning the point on the billing pattern from day one and redeem.
  • 8. Accruals An array of opportunities to accrue points At Actuals :Earns on billing - Rs. 100 = 1 Point. Points can be earned based on usage & tenure. Per point value will differ for each category of club membership. Value Added Services : Additional smart points on availing the VAS. Referrals, corporate connect For example : Cont…
  • 9.
  • 10. Use "Corporate / Brand" Desk services and PRG – 50 Points
  • 11. "Corporate / Brand" Birthday (& even on Customers birthday) - 50 Points
  • 12. Pay before schedule or have a credit account – 50 PointsExtraneous : An Accelerated point program on Travel, Dining, Movie & Shopping arenas Cont…
  • 13. Bonus offers Fantastic offers! International Domestic Weekend Breaks Air tickets customers earn extra points each time they purchase travel. {Similarly for some Dining, Movies, Shopping points….. }
  • 14. Points Update Option 1 Step 1 : "Corporate / Brand" will have a excess to upload the data on the website. Step 2 : Website will be enabled with features for auto converting user’s bill amounts into points Step 3 : AllPoints utilised for redemptions will be auto depleted from the customers kitty; just like points would be accumulated on usage and spend at extraneous locations. Option 2 Step 1 : "Corporate / Brand" sends RP customer’s data on softcopy by mail. Step 2 : RP handles the feed link for point maintenance.
  • 15. Features On enrollment the customer gets a Welcome Kit The welcome kit consists a welcome letter with a "Corporate / Brand" Loyalty Card, Couple Movie Voucher for instant gratification. On completing 3 months in the program, customers will receive the Add onn Card with a Booklet, “The "Corporate / Brand" Club Card” or The existing Loyalty Card to be Upgraded to “ The "Corporate / Brand" Club Card”, which will have add onn features and value offers detailed as below. The "Corporate / Brand" Club Card Offers will be redeemable at 4000 outlets, discounts & privileges spread under 10 categories Movies Shopping online/real time Travel Domestic / International / Week end Breaks Restaurants Hotels Jewellery Fast food Beauty Parlors Spas Gyms
  • 16. "Corporate / Brand" Club Card "Corporate / Brand" ESSENTIAL "Corporate / Brand" POWER "Corporate / Brand" ROYALE
  • 17. Key Attractions "Corporate / Brand“ Ginieday - Every Friday there is super discounted stuff exclusively on e- shopping for "Corporate / Brand"’s customers. "Corporate / Brand“ Ginieflick- Enjoy privileges of being in "Corporate / Brand" by enjoying movies on 5th of every month "Corporate / Brand“ Ginieluck- "Corporate / Brand" can make your luck shine more. A lucky draw per quarter "Corporate / Brand“ GinieMOY– Special Fox Movie exclusively 4U
  • 18. Online Platform To successfully run any Loyalty program it is important to gather all the participants on to a common platform. The Platform we have chosen is a specially designed Website, http://www.rewardport.in/corporaterewardz to meet & interact with all the privileged "Corporate / Brand" customers. ( http://www.CorporateBrandloyalty.rewardport.in ) Besides we will be using various offline communication tools – Redemption catalogue
  • 19. Steps to Redeem Products {Online / Offline} Step 1 Customer selects the gift From the website. And goes to “redeem “ OR If from catalogue then sms redemption code to 57575 Step 2 Points get depleted from his account
  • 20. Step 3 Step 4 Auto mail sent to - RP RewardPort dispatches to the Customer.
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  • 24. Products sourcing and shipment
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