Aquastar corporate presentation ver 8[1].0 draft

Prepared by
Saleesh S
AQUASTAR DISTRIBUTION LOGISTICS PRIVATE LIMITED
Regd Off: No.11, Bank Street, Kilpauk,
Chennai, India – 600010.
1
11/17/2010 ©Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only

© Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only
AQUASTAR
–
THE
GENESIS
Management Profiles
CEO – Technocrat with 22 years experience in
Distribution in Industrial consumables, FMCG,
Pharma & Auto ancillaries segments.
Experienced resource in leading Process
consulting and IT Product organization in the
SCM segment. Pioneer in Logistics education
in India. Had lead 3 startups in Logistics LSP
segment.
CMO & Head – Strategy – Management
Graduate from IRMA – Anand, has lead
highly successful Sales & Marketing teams in
MNC FMCG organizations for 20 years in the
Distribution space. Acknowledged consultant
in the Organic and Processed Foods Industry,
he leads the Solution driven Marketing
Practice at Star.
COO – Management Graduate from
Xavier’s, has lead large operations teams in
the demanding Supply Chain practice with
large MNC FMCG and Modern Format Retail.
Pioneering work with RDC and Fulfillment
DCs in the Large Format retail. He leads the
Core operations team at STAR and also
mentors the Customer Retention Team
One Stop
Solution –
Preferred
Logistics
Partner
•Introduction
of Agri-Supply
Chain Vertical
•Acquisition of
10 Super
Brand
Customers
Nov 2009
A group of
Distribution
professionals
decide to launch a
“Distribution
Services”
company with
Logistics Services
as the core.
Feb 2010
Company
Incorporated on
23rd February
2010 – Named as
Star Distribution
Logistics Private
limited.
Productized
solutions
created in the
Last
Mile (Secondary)
Logistics Space.
Go- to-market
Phase starts.
Apr 2010 Oct 2010
Aqua Logistics
Limited acquires
60% stake in STAR
creating the first
professional Last
Mile logistics
Company
Successful Project
roll- outs validate
and
innovative
solutions
in last
mile logistics
2011 2012
Genesis

Logistics &
Supply Chain
Partner
India Distribution Solutions
Professional CFA solutions,
Secondary Distribution, Reverse
logistics solutions .
Customer Solutions Group
Provides Customer Centric Solutions
thro’ integration of services .
Supply Chain
Management
Logistics Infrastructure Solutions
Asset Based Warehousing,
Technology solutions .
Consulting/
IT/ Solutions Primary Freight Solutions
Freight Forwarding, CHA, Projects
Handling, Surface Hard Freight.
3PL
(Integrated
Services)
Base Logistics
Services
AQUA LOGISTICS LIMITED – BSE/NSE LISTED LOGISTICS COMPANY IN INDIA
 Leading full service 3rd Party Logistics Service Provider (3PL) with end to end execution and consulting
capabilities
 Asset based, technology enabled business model - greater efficiency and timely delivery
 Vertical focused approach – Domain expertise in :
 Automotives, Pharma, Retail, FMCG, Telecom, Heavy Engineering, Power, Sports and Events logistics
 Pan India Presence
 Global Reach - Offices / Subsidiaries in Hong Kong, China, Malaysia, Dubai
2PL
(Asset-based
Services)
Distribution
Transportation
Value Added
Services
Supply Chain
Consulting
Freight Forwarding
Shipping
Heavy-lift
Transportation
IT Services Warehousing
AQUA
STAR
SYNERGY
–
THE
VITAL
LINK
AQUA LOGISTICS LIMITED
AQUASTAR DISTRIBUTION
LOGISTICS (P) LIMITED
Corporate Synergy

B C
Whatever
You Call It,
Just Don’t
Think of
Last-Mile
Logistics,
Last !
Russell W GoodMan
1. MPV is an empirical value which denotes
the sum of all goods and services.
Metro + A constitute 124 districts ranked
as per potential in India covering 84% of
consumption in FMCG/ Pharma/ Hitec.
Companies need extensive reach into the
wholesale and retail markets of these
1. A level playing field is being created with
the tax arbitrage of impending GST
implementation.
For the first time, distribution will follow
the geography mapping of access rather
than Tax driven billing and storage points.
Inventory will move upstream with
2.
2.
3.
3.
consolidation and TIME DEFENITE
“EXPEDITED” services will be the norm.
–
124 districts to make the
available on the shelf.
product
PHARMA
HITEC
Saluting the Ingenuity
of the Indian Last Mile
Logistics Industry
AQUASTAR
BUSINESS
MODEL
India
Market
Potential
Value**
(*Districts
**
RKSwamyBBDO
Report)
AQUASTAR MARKET DEFINITION
Aquastar shall be present in 53 cities serving 124 district markets covering more than 300
towns (by March 2012) – Providing near to market storage (CFA), Secondary Distribution
through a large managed fleet of vehicles, Expiry/Warranty repair/Replacement/Recall
support services and building a bond for the Brands in the markets which they serve.
6.78 %
15.32 %
A
40.33 %
METRO*
37.64 %
The Last Mile Specialist
Business Model

Current CFA & Secondary Reach of Distribution
STAR HUBS
Hyderabad (AP)
Medchal – 250000 sft
Ready To Occupy
Chennai (TN)
Manali – 300000 sft
Vizag
st
1 June 2011
Palghat (Kerala)
Kanjikode – 300000 sft
Kakinada
1 July 2011
st
Bangalore – (Karnataka)
Tumkur Road – 150000 sft
50000 – Ready to Occupy
100000 – Against LOI
AQUA
STAR
-
REACH
OF
SERVICES
North
Lhiana

AQUA
STAR
–
Service
Offerings
Vertical Solutions
FMCG Pharma Agri SCM
Projects/
3 PL/
4 PL
Hi Tec
Electronics
Product Offerings
TEXT TEXT TEXT
One Stop Solution
TEXT
Service Offerings
Star FS

FMCG
STAR
CFA
India
Market
Potential
Value**
(*Districts
**
RKSwamyBBDO
Report)
Product Offerings : CFA
Cross Docking Services
E – POD & Transport Management System
Invoicing/ PDC Management
WMS – Traceability of Inventory
MIS/ Forecast/ Reporting
Per Kg / Box / Km / Trip models for last mile
Pick And Pack Operations To Order
Daily Replenishment
Regional Dist Centre Operations
Inventory Management
Warehouse Management – Skilled Manpower
CFA to Dealer - Last Mile Logistics

FMCG
2
STARDIRECT
India
Market
Potential
Value**
(*Districts
**
RKSwamyBBDO
Report)
Product Offerings : Direct Deliveries
TMS – Inventory Traceabity
Query Management System - CRM
Customer Support Team
WMS – Inventory Control
Track product usage & alerts brand switch
Direct to Retail Channel of Distribution
Call Centre Support & Order Management
Patient Scheduling & Monitoring
Combined with STARCFA
Cash management Services
High Value Specialty Pharma Deliveries
Direct to Home Channel of Distribution

FMCG
STAR
FREIGHT
SOLUTIONS
India
Market
Potential
Value**
(*Districts
**
RKSwamyBBDO
Report)
Product Offerings : Freight Solutions
TMS – Inventory Traceabity
Dedicated Transport Management Team
Specialization in Institutional project deliveries.
Trained drivers and Delivery boys.
Secondary Distribution Freight Hubs across
India.
In-City Milk Runs for secondary Distribution.
Up-country FTL & PTL modes
Own/Attached & Branded vehicles operation.
Customized Milk-Run/Return Load arrangements
Freight Exchange based solution for Primary
Freight
Star FS

FMCG
STAR
ECO
India
Market
Potential
Value**
(*Districts
**
RKSwamyBBDO
Report)
Product Offerings : Reverse Logistics
Eco – Friendly Disposal
Query Management System - CRM
Dedicated Team
Repair & Return Services
Barcode Scanning & Expiry products Disposal
Managing centralized Spares
Warranty Replacements & Spares Logistics.
Trade Reconciliation & settlements.
Value Mining/Disposal
Legally compliant destruction
Zero Discharge
Expiry returns validation & recall mgmt.
Unique reverse logistics program for FMCG & Hi
Tec Electronics

CUSTOMER
ENABLING
PROCESSES
STARCARE – 1800 200 1900 (Toll free)
TRANSPORT
Management
WMS / CFA
Management
Customer Support
CRM
• Order management*
• Customer Profiling*
• Appointment scheduling
• Customer inquiries
• Current delivery status
• Customer issues resolution
• KPI reporting
• Forecast Support*
• Consignment planning*
• WMS
• System Pick/Put-away
• System logic for rack/bay
management
• Safety stock trigger
• Inventory velocity
• Set replenishment for
large/modern retail
• Kitting/Promotion
• Call Centre interface
• GSM Tracking of In-city
• Movement of vehicles
• Route Management*
• e/Paper GCN.
• Vehicle Capacity Plan*
• Loading Sequence Plan*
• SMS confirmation of Delivery
• Real Time signature on Hand
held device
• Delivery Scheduling
Customer Enabling Processes

FMCG
Clients
Tailor – Made Solutions for our Clients
Cochin /
Palakkad
Hyderabad/ Chennai
LOI – Madurai / Cochin
Chennai
Bangalore, Chennai
LOI - Delhi

FMCG
Clients
Bangalore/ Chennai/
Kolkata/ Delhi
Hyderabad/ Chennai
Dimapur / Indore /
Mumbai
Dimapur / Mumbai

Hitec
Electronics
&
Pharma
Clients
Hyderabad / Bangalore
LOI – Delhi / Kolkata
Chennai / Hyderabad
LOI – Mumbai /
Chhattisgarh / Orissa /
Durgapur
Bangalore / Delhi /
Hyderabad Mumbai

Value
Proposition
Consultative Selling – Creating Distribution solutions
IT enabled SLA monitoring & KPI reporting – Clear differentiator in our ops till date
Localized Operations with Centralized Command – Visibility & Control for all levels at the Service
User
Relationship Management with Customer’s Customer. Limited Escalations
Proven PMO for project roll-outs
Excellent Track record of Secondary Freight transportation & service levels
Structured interface for Query management for the Customer and Customer’s Customer
1
2
3
4
5
6
7
Value Proposition

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