A corporate presentation made for Mahindra Logistics pre-sales.

1. Mahindra & Mahindra Limited
Mahindra Logistics
Saleesh S
Mahindra Logistics

2. Infrastructure
Development Sector
Farm Equipment
Sector
Automotive
Sector
Systech
Sector
Trade, Retail &
Logistics Sector
Finance, Legal
& Financial
Services Sector
Information
Technology
Sector
Our credibility: Our Group

3. 'We don't have a group-wide mission statement. Our Core Purpose is what makes all of us want
to get up and come to work in the morning.‘
- Anand G. Mahindra
Indians are second to none in the world. The Founders of our nation and of our Company passionately
believed this. We will prove them right by believing in ourselves and by making Mahindra & Mahindra
Limited known world-wide for the quality of its products and services.
Our Core Purpose:
Our Core Purpose:

4. Mahindra Logistics
Our Vision:
“To be the lead logistics service provider for our
customers in the selected industry segments”

5. •Mahindra Logistics commenced operations from December 2000 as strategic initiative of Mahindra and
Mahindra Ltd. to move from a Product Centric Organization to a Service Centric Organization.
•Within 7-8 years of inception, Mahindra Logistics is poised to build >1000cr business.
•Focus on auto/retail/telecom/Pharma sectors for offering end to end logistics solutions (domestic &
international) with “Long term partnerships” to help customer reach their business goals. Unique leadership
position in People Logistics in BPO/ITES industry.
•Logistic solutions to > 24 automotive plants >10,00,000 sq feet warehousing space, > 150 corporate as
customers
•>22 offices, >16000 vehicles, >1700 employees
Mahindra Logistics – Overview

6. We have grown big in the last 8 years
Customers /
contracts
1/1
155/
196
People
1 + Satyam
team
1700
40
13000
Vehicles
Apr 2000
Mar 2008
Numbers

7. ...this was possible through our strong value proposition
“Mahindra Logistics delivers value by offering customized integrated logistics
solution with comprehensive & timely service support allowing me to focus on my
core business areas.”
“Its proven expertise and the credibility of the Mahindra group give me the
assurance that I am selecting the right business partner for my current and future
expansion needs.”

8. Supply Chain Management Corporate People Movement
MAHINDRA LOGISTICS
Auto Retail Telecom BPO/ITES
International
ML current organization
Pharma

9. Vertical Current offerings Future Offerings
Supply Chain
Management
(Auto & others)
• Warehousing, inventory Management
• Line feeding
• Fleet Management
• After Market Distribution
• Inbound/ Outbound/ interplant Transportation
• Quality Check
• Port Infrastructure
• Supply chain consulting
• Returns and repairs in Telecom
• Site commissioning and certification
Retail
• Primary & Secondary Transportation
• Distribution Centre (Dry & Cold)
• Processing centre (F &V)
• Consolidation Centre
• Packaging
• Cross dock hubs
• Cold chain infrastructure
• Fruits & Vegetables end-to-end logistics
• Bar Coding
Pharma
• Domestic Transportation
• International Freight Forwarding
• Distribution Centre
• After Market Distribution & Reverse Logistics
for Surgical & Diagnostic equipments
• Cold Chain infrastructure
• Value added Services
• Hazardous Goods Transportation
• Reverse Logistics
International
Logistics
• Inbound / Outbound logistics
• Export Documentation
• Warehousing & Line Feeding
• Custom Clearance
• Freight Consolidation
• Reverse Logistics
• Packaging
M&M
Business
•Auto supply chain consultancy
•End to end solution
•Value based pricing
•Value Added Services
• Improved Packaging solutions
• Complete Track & Trace
Supply Chain
Management
Telecom
• Fleet Management
• Distribution
• Warehousing
• Onsite delivery & Installation - Gensets
• End to End Logistics Solution
• Supply Chain Consulting
Product Portfolio in Supply
Chain management

10. Product Portfolio in Supply Chain
management – Pharma Vertical
Core Services Additional Services
• Distribution Centre
- Central Distribution Centre (CDC)
- Regional Distribution Centres (RDCs)
- Sub Distribution Centres (SDCs)
• Domestic Transportation
- Primary Transportation (Surface/Air)
- Secondary Transportation (Surface/Air)
- Last mile Delivery
• Cold Chain infrastructure
- Reefer Containers
- Cold room
- Deep Freeze
• IT
- Best of Breed implementation of WMS,TMS,CRM
• After Market Distribution & Reverse Logistics for
Surgical & Diagnostic equipments
• End to End visibility at Consignment level
• End to End Logistics Integration
• Value added Services
- Packaging and Re-Packaging
- Kitting
- POP display
- Bar-coding
• International Freight Forwarding
1. At Suppliers end
- Picking up supplies from various vendors in India,
- Consolidation for customs clearance
- Moving containers to the various ports where the
buying manufacturing companies are located.
2. At the buying manufacturer's location
- custom clearance
- deconsolidation
• Samples and Promo Distribution
• Cross dock hubs
• Reverse Logistics for all Pharma Products

11. • Study customers current Supply Chain and operating logistics or future plan to
align our proposal.
• Identify areas where logistics' offering can be made to meet immediate
requirements and continue collection of operational & transactional data.
• Propose to shift from “Customer – Supplier” to “Strategic Business Partner
Relationship” implying following:
» Logistic Cost Reduction
» Fixed Logistic asset reduction
» Share customers risk by committing to build
appropriate/customised logistic infrastructure, IT Network &
Skills to meet global standards.
» Long Term Contracting
ML – Strategic partnership proposal – Customer Centric

12. Logistics Network Modeling & Design
Integrated Logistics/ Information Services
Primary Distribution
•Dispatch Planning
•Carrier Selection
•Optimum Freight Cost
•Zero Transit Damage
•Track & Trace
Secondary Distribution
•Routing & Scheduling
•Customized vehicle
deployment
•Track & Trace
•Optimize cost
•Zero transit Damage
•Reverse Logistics
Manufacturers
Stores
DC/
Package House
Grocery
Cash & Carry
Hyper Mkt
Supply
Distribution
Transport
Consumer
Consolidation Center
Exports
Farmers
Consolidation
Center
Imports
Material/Information/Cash Flow
Right Price
High Quality
Availability
Store Experience
Consolidation Center
•Receiving
•Milk Runs
•Consolidation to Direct
Execution/Primary
Transport
Distribution center
•Bulk Break
•Storage
•Processing
•Packaging and
Revenue
•Order Execution
•Inventory
management
TMS
Telematics
Vehicle
Customization
•Warehouse Design
Material Handling
WMS
LMS
ABS
Routing
&Scheduling
Fleet management
Track and Trace
ML participation in Retail Value Chain

13. International Logistics
Rail/Road
Transport
Vendor Road
Transport
Consolidation
Warehouse
Customs
India
Ocean
Transport
Customs
De
consolidation
Warehouse
Customer
Line
Feeding
End to End supply chain from India
International Truck & Engine Corporation
• Inventory Planning and scheduling of dispatches to maintain 30 days inventory
at warehouse abroad.(WMS used)
• Entire communication is via EDI .
• Material shipped tracked till delivery to Warehouse.
• Stock visibility at abroad warehouse to suppliers, SSBU, customer to enable
production planning.

14. Value added services
Customer
Pull based
system Design of stocking
& replenishment levels
JIT supplies
Kitting
packing
Process
improvements
& efficiencies
M&M works as a supply chain partner to customer
to bring in overall efficiencies in supply chain
Value added services

15. Costing
Costing sheets
Solution design teams
Process design & reengineering capabilities
Benchmark studies
Transparency
Vehicle type & Load factors
Automotive knowledge
Location spread
Experienced account teams
Vehicle Customization In house value added product team
Human Resource
Organized structure
300+ Intellectual base
Wide industrial exposure
750+ contracting staff through dedicated agencies
Supervisors/Drivers
Retention
Training
Employee satisfaction survey
Reward & Recognition
Relocation process
Process Enablers to Customize Customer's Logistics needs

16. Working Capital
Set Processes
85-90% funding
Banking support
Leased option
MIS
Capture operation data
Data capture team
Analysis
Management summary report
Business Processes
Business acquisition process
Business implementation process
Business retention process
GPS/GSM/GPRS based system
Customer issue/Query
handling
Customer complaint/query management process
Self managed working group
Escalation process
Contd.

17. Our Prominent Retail Clients

18. Current KPIs
Section KPI Target
Incoming
Number of Trucks received per day 25
Truck Turnaround 60 min
GRN Updated in system Same day
GRN input accuracy 100%
Invoice / GRN dispatched to HO finance Same day
Put-away
Put-away completed sign off Checklist Same day
Put-away accuracy 100%
Pick
Lines picked per hour 650
Lines fill rate 95%
Outbound
Number of trucks dispatched 20
Truck Turnaround 30 min
TO / TI Mismatch 0
Inventory
Cycle count TBA
Damage to items while in DC 0
Shrinkage 0
Disposal of damaged items with approval and records Daily
Movements from bulk locations to DC Vice Versa with correct TO / TI Daily

19. Case Studies

20. Subhiksha Trading Services Ltd.
Business size
• Local distribution, up
country movements, W/H
management
• The no. of outlets across
India to cross 1,000 by the
year end
• Operations started at B’lore/
Del/ Hyderabad
Scope of work
• On time vehicle deployment
• Right no. and right mix of
vehicle
• Local distribution from DC
to all the outlets within the
city of operations
• DC management in parts
• Return goods management
• Shelf management
Process/ System & Skill sets
• Transport management with
route mapping and time
mapping
• Routing on daily basis to
increase overall efficiency /
usage of vehicles
• Exposure to DC management
• Exposure to Outlet
management
• Retail logistics – formats and
MIS creations & innovation
• Inwards / Outwards of stocks
management
Performance Matrix
• Deployment of right no.
and right mix of vehicles
on time
• Covering all outlets in the
city
• Pilferage / missing parts to
be below 0.05% of total
movement of goods
• Shrinkages ( for volatile
goods) as per agreed %
• Zero tolerance of missing
parts from picking to
loading
• 5% tolerance to wrong
store delivery
• 5% tolerance to mixed
deliveries
Farms
FMCG
Telecom
Groceries
Distribution Centre
Outlets
Outlets
Outlets
Outlets
inwards Outwards Returns

21. Warehouse Dealer
Global Tobacco
Distribution management in Kerala market
Coverage : 14 districts, 15 dealers, 100 outlets
Products : Cigarettes
Value of goods : Rs 500 Million per month
Fleet used : 5 containerized long hauls, 6 to 10 small delivery vehicles
Dealer
Dealer
Cochin
•Order to delivery cycle - 24 to 36 hours
•Vehicle turn around time less than 48 hours.
•End to End coordination from order execution to final outlet feed.
•Routing & scheduling to optimize multi point deliveries
•Material safety during transit due to closed containers.
Retailer
Retailer
Retailer
Secondary distribution management in Bihar covering 7 cities, 210 retail outlets.

22. V
S
E
N
D
O
R
Re-process Centre
8500 sq.ft w/h
FMCG-DC
60,000 sq.ft w.h
4000 sku’s
F & V DC
Mandi/
Market
ABRL
STORES
ABRL
STORES
ABRL
STORES
ABRL
STORES
ABRL
STORES
Information flow
Primary
Transportation
Secondary
Transportation
Out of scope
ABRL - Case study

23. Jammu Plant
Coco Cola India
Distributors in
Jammu
Distributor
Distributor
Distributor
Jaipur Plant
Coke, food products
Reverse logistics of empty crates, bottles
Dealer
Dealer
Dealer
C&F Ratangarh
10 distributors
4-5 dedicated vehicles
Area coverage:70 kms/day
300 distributors in Rajasthan
100 outlets serviced in Jaipur city
Depot management at Ratangarh - receipts, storage, dispatch, invoicing,inventory control
Coke, food products
Coke, food products
Coke, food products
Reverse logistics of empty crates, bottles
Since 2004

24. Current Supply Chain Model for “X” Client - Local
Primary Distribution
Secondary Distribution
Factory Warehouse / Distribution Center
S
W
E
N
Warehouse /
Distribution
Center
Malls / Outlets / Showrooms

25. Business Model & Strength
Order management Process
Material
collections
from suppliers
Consolidation
& dispatch
Warehousing
as per norms
Plant
feeding
Order
shipment
CFA
DC
management
Distribution
Delivery
Customer management Process
•Business Model focusing on “Design & ownership of the network.”
•End to End logistics solutions for customers.
•National & International reach with strong Corporate backing.
•Strong emphasis on contract service levels management.
•Key Account management concept with long term customer partnership
•Qualified & experienced professionals
•Rich experience in handling diverse businesses & supply chains.
•Proven IT enabling support systems for operations excellence.
(SAP, WMS, Track n trace, CRM solutions)
End to End logistics solutions

26. Ultimate
goal
Total
Value
Enablers
•IT
•Infra-
structure
•Knowledge
•Information
Logistics Service Provider
Customer
Indicators
•Cost
reduction
•Asset
reduction
•Order-cycle
length
change
Support System
•Customer
Information
Sharing
•Customer
Support
3PL’s active
participation in
customer’s
business process
Aligning 3PL’s
business strategy
with that of the
customer to
achieve both
business goals
Building Sustainable Partnerships

27. Thank You
For enquiries Please contact,
Saleesh S
Mahindra Logistics
Ph: 9000456214
Email: satheeshchandran.saleesh@mahindra.com