A client presentation for Ranbaxy. Managing direct delivery of specialty medicine.

1. Retail Solutions, Supply Chain Solutions Group, WWL
Retail Logistics Solutions for
RANBAXY
Presented By
Saleesh S
Supply Chain Solutions Group
Worldwide Logistics (India) Pvt Ltd
Mumbai.

2. Retail Solutions, Supply Chain Solutions Group, WWL
Introduction to WWL Group
Sea Consolidation - FCL/LCL
• TGX Logistics Pvt Ltd
•
• Groupage Boxes
• NVO
• Liner Agency
• Liquid/Gas ISO containers
• Worldwide Logistics
(India) Pvt Ltd:
• Contract Logistics
Technology Solutions to
SCM Execution.
•
Warehousing & Distribution -
• 4 PL Integration Services • Worldwide Centre for
Logistics Excellence Pvt Ltd
• Education
• Consulting
• Support Services
• Corporate Training
• MDPs in Logistics, Retail & SCM
• Trans Global Logistics
• Custom Brokerage
• Bonded Warehousing
• Documentation
WWL provides specific 3PL and 4PL solutions to integrate the Supply Chain

3. Retail Solutions, Supply Chain Solutions Group, WWL
Supply Chain Solutions Group outsource specific logistics functions
Functions where WWL can partner for Outsourcing
Distribution Transportation Logistics Order Mgt. Materials Mgt International
Logistics
others
Channel mgmt
and strategy
Transport
Planning/Modeling
Inbound
logistic
Customer
Service
Demand Planning Custom Mgmt IT
Infrastructur
e and
Strategy
Warehousing Shipment
Planning
Outbound
logistics
Order Entry/
Order
Processing
Distribution
Requirements
Planning
Freight
forwarding
Outsourcing
opportunities
Cross-docking Carrier Selection/
Mgt
Reverse
logistics
Technical
Support
Purchasing/
Expediting
Break -bulk External
environment
scan
Out/In bound Mgt Kitting
/Subassembli
es
Claims Mgt Inventory mgmt
Manpower
requirement
study
Track & Trace Logistics
performance
mgmt
Invoicing Inventory Accuracy
& Control
Industry
bench-
marking
Financial Mgt Network
design
Stores mgmt
Event Mgt
Logistics
organization

4. Retail Solutions, Supply Chain Solutions Group, WWL
Evolution of Logistics needs in Retail
Modern
Formats/
International
Weekly Markets
Village Fairs
Melas
Convenience Stores
Mom and Pop/Kiranas
PDS Outlets
Khadi Stores
Cooperatives
Exclusive Brand Outlets
Hyper/Super Markets
Department Stores
Shopping Malls
Traditional/Perv
asive Reach
Government
Supported
Historic/Rur
al Reach
Source of
Entertainme
nt
Neighborhood
Stores/Conveni
ence
Availability/
Low Costs /
Distribution
Shopping
Experience/Effici
ency
Served by the Stockists Network.
Stockists served by the C&Fs.
C&F provides break bulk convenience.
This segment
needs new age
competencies
of Continuous
Replenishment

5. Retail Solutions, Supply Chain Solutions Group, WWL
The Conventional Pharma Supply chain
Traditional Supply chains in Pharma are long and complicated which
provides an opportunity to explore the Direct Channel .

6. Retail Solutions, Supply Chain Solutions Group, WWL
Evolving Alternate Distribution Channel
YESTERDAY – MULTIPLE INTERMEDIARIES FOR MORE REACH
TODAY – RESTRICTIVE TRADE PRACTICES IN THE CONVENTIONAL CHANNEL
EVOLUTION OF THE DIRECT CHANNEL FOR SPECIALITY & CRITICARE
FDA COMPLIANCE ADDING COST TO THE SUPPLY CHAIN
TOMORROW – MANAGING THE CHANGE IN DISTRIBUTION NEEDS
FOR ETHICAL TO OTC.
A LARGE COMPONENT OF B2C BUSINESS IN PHARMA OPENING
NEW FRONTIERS OF DIRECT CHANNEL.
VAT – AS AN ENABLER FOR CONTAINING THE SUPPLY CHAIN COSTS

7. Retail Solutions, Supply Chain Solutions Group, WWL
WWL Solution to Alternate Distribution
MEDILOGISTICS
• Enabling B2C Business for Pharma Industry.
• Patient Relationship Management.
• Alternate Distribution Channel for Speciality & Criticare Products
• Express Delivery Channel for Literature and Samples.
• Regional Distribution Centers for Supply chain Optimisation.

8. Retail Solutions, Supply Chain Solutions Group, WWL
Medilogistics - Mission
• To be a value adding metamediary delivering a
critical and quality Logistics interface between
the Patients and the Pharma company.
• To provide optimal solutions to the needs of the
Pharma Supply Chain.

9. Retail Solutions, Supply Chain Solutions Group, WWL
Medilogistics - Objective
• Create Patient Relationship Management
activity for Pharma& Provide an alternate
channel for Pharma , to enhance product and
information flow to the patients & the Pharma
company.

10. Retail Solutions, Supply Chain Solutions Group, WWL
Pharma Product Matrix
High value
Short term
usage
Low value
Long term
usage
Low value
Short term
usage
High value
Long term
Usage
V
A
L
U
E
USAGE
Target
Quadrant
for
Medilogistics
Services

11. Retail Solutions, Supply Chain Solutions Group, WWL
Key Issues – Specialty Product demand chain
• Need based distribution.
• Inventory optimization.
• Stock rotation.
• Patient reach.
• End user feedback.
• Patient retention.
Physical Logistics Processes
Information flow processes

12. Retail Solutions, Supply Chain Solutions Group, WWL
As-Is Scenario
• Retailers influence
• Patients informing doctors
• Substitution of Brands
• Non availability of Products
• Lack of information flow
• No Pharma-Patient Relationship
• Payment mode – only cash
• Lack of demonstration/education

13. Retail Solutions, Supply Chain Solutions Group, WWL
To-Be Scenario
• Honour’s Doctor’s prescription.
• Door delivery/ Sample drop
• Access & Availability of Product
• Payment mode-cash-cheque
• Information flow: Building PRM
Software Platform.
• Patient Education/Demonstration/Tracking
• Complete Patient Profile/Feedback

14. Retail Solutions, Supply Chain Solutions Group, WWL
Medilogistics – Bridging the gap
• Provides integrated solutions of Patient
Management, Retention & Last mile deliveries.
• Can equip the alternate channel with required
automation, voice based support & counseling.
• Can provide visibility solutions to provide part
level and activity level visibility in operations.
• Product promotion within the alternate channel.
• Enable all the Logistics services without having
legal possession of goods and without
disturbing the restrictive trade pracise.
• One stop 4PL solution to the alternate
distribution requirement of Ranbaxy.

15. Retail Solutions, Supply Chain Solutions Group, WWL
RANBAXY b2c channel – Solution Stack
4PL PLATFORM ENABLED BY 3PL PRESENCE OF WWL IN LOGISTICS
TECHNOLOGY
STORAGE &
DELIVERY
PATIENT TRACKING
COUNCELLING
Identification of Product groups and Patient Population.
Creation of Information Hubs operating the Call in line (UAN)
And Tele counseling, Scheduling of the Patient deliveries
Locating the distribution units equipped to track deliveries to
The Patients closer to the Stockist points for picking stock.
Last Mile Delivery to the Customer,
Collect on Delivery, collecting patient feed back,
Cash and POD to stockist.

16. Retail Solutions, Supply Chain Solutions Group, WWL
Medilogistics – The solution
The Specialist
Doctor
PARAMEDIC/
COUNSELLORS
COD
TEAM
Patient
Community
RANBAXY
STOCKISTS
PROGRAMME
MEDI INFO
CENTRE
MEDI
LOGISTICS
HUB
Physical Flow
Information Flow

17. Retail Solutions, Supply Chain Solutions Group, WWL
Alternate Channel for disease management
• Immuno-compromised Conditions
• Organ Transplant (Kidney/BMT)
• Leukemia
• AIDS
• Post surgery (ICU specific)

18. Retail Solutions, Supply Chain Solutions Group, WWL
VIP – Vital Interaction points for patients
• Access to empanelled physicians equipped to
attend to any emergency
• Trained Nursing services to also guide on
hygiene
• Nutrition & Diet counseling
• Home delivery of medicines on demand.

19. Retail Solutions, Supply Chain Solutions Group, WWL
VIP – Vital Interaction point for the Doctor
• Patients on therapy will be given an enrollment
form which will be their passport to this service
• Also the Form will have a UAN number
mentioned where all relevant details of the
services offered will be detailed to the
patient/Relative.
• This will be an excellent data capturing
methodology for follow up and compliance
management

20. Retail Solutions, Supply Chain Solutions Group, WWL
VIP – Patient Counseling & Tracking
• Experienced personnel for voice based interface
with patient.
• Managing UAN for inbound counseling of patients
for Pharma companies.
• Outbound call center for patient tracking of
purchases and feedback on performance.
• Dietician-on-call facility for patient education and
counseling.
• Outbound Telemarketing call center for OTC
products and diagnostic kits.

21. Retail Solutions, Supply Chain Solutions Group, WWL
VIP – Last Mile Logistics
• Personalized delivery of specialty and high value
products on patient demand.
• Continuous-Replenishment-Management of
regular usage medicines to avoid brand switch.
• Collection of Cash-on-Delivery, accounts
reconciliation weekly and payments to companies
through networked banking.
• Alternate distribution channel for Pharma products
– ethical and OTC.

22. Retail Solutions, Supply Chain Solutions Group, WWL
Proof of Concept
• Diabetes data collection in 6 cities,
Televalidation of Data, Tele Marketing for
Glucometer.
• Demonstration of Glucometer at Patient’s
residence & Sale closure.
• Collection of high value product from Stockist
and Delivery to Patient through paramedic who
injects the medicines and collects feedback
which is shared with the doctor.
• We present a body-of-knowledge and
competence in Last Mile Logistics for Alternate
Channel Management.

23. Retail Solutions, Supply Chain Solutions Group, WWL
Medilogistics – Building Bonds for Brands
Base Retail Transactions
Regular Buy Customers
Brand
Ambassadors
OUR PROMISE

24. Retail Solutions, Supply Chain Solutions Group, WWL
THANK YOU FOR YOUR VALUABLE TIME
WORLDWIDE LOGISTICS INDIA PVT LTD
Innovative Solutions, Enabling Technologies