Chris Haddow - Learning from the Past to Build for the Future

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Chris Haddow from SwapCard is joined the broadcast to talk about maintaining an outbound strategy whilst being overwhelmed with inbound. 1. Focus on your base - build your foundation of revenue in your core market 2. Whenever there is a dramatic market shift, the ones who adapt are the ones who survive - ensure you pivot your execution model. 3. When you have high inbound demand you must stay on target - Segment the wave and focus on your target market. 4. Take intelligent risks - the reward must be 3x proportionately higher than the potential downside. 5. Don't get too comfortable with the inbound model during Covid19. Look to the future and hire accordingly.

Ventes

In This Together
Learning From the Past to Build for
the Future
Chris Haddow, Head of Sales at Swapcard
hello@salesimpactacademy.co.uk
Sales Teams
Live 4pm UK Time
A live broadcast series in partnership with:

Learning from the Past to Build
for the Future
Chris Haddow
Head of Sales

Lessons from DoubleDutch;
1. Stay focused on your core market
2. Not all revenue is good revenue
3. Protect your base/build your foundation

Dramatic Market Shift;
1. There will be winners and losers
2. It’s those who adapt fastest that will survive
3. Unforeseen challenges will likely arise

+2,000
Clients
40
Countries
92%
Satisfaction
Paris - Dubai - Canada - US - UK
50
Employees

Challenges for Swapcard;
1. Significant inbound flow overwhelming Sales team
2. Reactive Sales is diluting market focus
3. Pressure on supporting teams with accelerated Sales
velocity

Segment Details Service Level
(Resource
Investment)
Sales
Methodology
Revenue per
Deal
Primary Large Tradeshow/Expo Whiteglove
High priority
SaaS
Outbound $$$$
Secondary Mid-sized Tradeshow
Expo’s
SaaS Inbound $$$
Tertiary Large Corp Event or High
velocity Corp Prog.
SaaS Inbound
Select Outbound
$$
Quarternary Small Events Automated Inbound $
Segmentation

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Spesialis Jual Obat Aborsi Surabaya Cytotec 081466799220 Obat Penggugur Kandungan 1 2 3 4 5 6 7 Bulan, Metode Cara Aborsi Menggugurkan Kandungan Aman Cepat & Tuntas 100% Berhasil, Obat Aborsi, Obat Penggugur Kandungan, Jual Obat Misotrol, Cytotec, dan Cyprostol, Cyrux Pendorong Janin, Pil Aborsi, Pil Cytotec Aborsi, Jual Obat Penggugur Kandungan, Klinik Konsultasi, Obat Telat Bulan, Obat Pelancar Haid, Jual Cytotec Asli, Cara Menggugurkan Kandungan, Penjual Obat Aborsi Terpercaya, Obat Aborsi Ampuh, Obat Aborsi Manjur, Obat Aborsi Tuntas, Obat Aborsi Aman, Obat Aborsi Asli, Obat Aborsi Bergaransi, Obat Aborsi 6 Bulan, Obat Aborsi 5 Bulan, Obat Aborsi 4 Bulan, Obat Aborsi 3 Bulan, Obat Aborsi 2 Bulan, Obat Aborsi 1 Bulan, Apotik Jual Obat Aborsi, Apotik Jual Cytotec, Cara Penggunaan Obat Aborsi Cytotec, Klinik Aborsi, Pil Penggugur Kandungan, Cara Pakai Cytotec, Cara Pemakian Cyrux Pendorong Janin KAMI SIAP BANTU ANDA YANG INGIN MENGGUGURKAN KANDUNGAN 1.TERJAMIN BERHASIL 2.TERJAMIN TUNTAS 3.TERJAMIN AMAN 4.TERJAMIN TANPA EFEK SAMPING 5.TERJAMIN 100% TERBUKTI 6.TERJAMIN REAL & TERPERCAYA NB: HIMBAUHAN BAGI KONSUMEN JANGAN TERPENGARUH DENGAN PENAWARAN HARGA MURAH. KARENA OBAT ASLI TIDAK DI JUAL DENGAN HARGA MURAH. PASTIKAN ANDA MEMBELI DI TEMPAT KAMI DI JAMIN ASLI & BERGARANSI CUKUP 1X PEMAKIAN JANIN LANGSUNG GUGUR 100% AMAN TANPA EFEK SAMPING Cytotec ® adalah nama merek dagang Misoprostol yang di produksi oleh PFIZER (searle) yang di setujui US FDA. Obat cytotec botol digunakan untuk mengobati masalah yang berkaitan dengan NSAID (Non Steroidal Anti Inflammatory Drugs) atau obat anti inflamasi non steroid (AINS). Selain itu, proses cytotec menyebabkan kontraksi otot rahim yang mengarah pada penggunaannya sebagai obat penggugur kandungan untuk menginduksi rahim gugur secara bertahap dan bersih hingga TUNTAS! Penjual Obat Aborsi Penggugur Kandungan Cytotec 400 mg dan Cyrux Pendorong Janin, Kami akan membantu serta memberikan panduan cara pakai / menggunakan obat cytotec mcg sampai gugur dan aman. Obat Aborsi Penggugur Kandungan Cytotec 400 mg dan Cyrux Beli Obat Cytotec Tanpa Resep Dokter hanya Pil Aborsi Asli untuk kehamilan 1 Bulan, 2 Bulan, 3 Bulan, 4 Bulan, 5 Bulan, 6 Bulan, 7 Bulan Jika Kehamilan Anda Kuat atau Bandel susah digugurkan Perlu menggunakan dosis tinggi khusus janin kuat bisa menggunakan 20 Butir Cytotec / Paket Tuntas 8 Bulan. Cytotec 400 mcg: Fungsi, Dosis Tinggi, Aturan Pakai, dan 100% Berhasil Jual Obat Aborsi Cytotec 400 Mcg Asli. Sedia Obat Penggugur Kandungan Gastrul dan Cytotec 400 mcg Asli Di Apotek, Obat Cytotec Pfizer 400 mcg adalah obat aborsi yang mengandung zat aktif misoprostol. Kandungan cytotec asli ini dapat menurunkan kadar asam lambung yang berlebihan dan mencegah kerusakan lambung yang disebabkan obat OAINS (obat antiinflamasi nonsteroid). Fungsi Cytotec 400 mcg Obat Cytotec Asli bekerja untuk haid yang tidak teratur atau untuk mengatur yang tidak diinginkan, dengan dosis yang disarankan

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Welcome to the enchanting world of Kashmir, a destination famed not just for its breathtaking vistas but also for its rich tapestry of craftsmanship. At Rachans, we are delighted to showcase the finest and most authentic Kashmiri products, including the highly sought-after Kashmir winter shawls and unique gift items. Journey with us as we explore the deep-rooted culture and skilled artisans that bring these celebrated products to life.

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Chris Haddow - Learning from the Past to Build for the Future

1. In This Together Learning From the Past to Build for the Future Chris Haddow, Head of Sales at Swapcard hello@salesimpactacademy.co.uk Sales Teams Live 4pm UK Time A live broadcast series in partnership with:

2. Learning from the Past to Build for the Future Chris Haddow Head of Sales

3. Chris Haddow

7. Lessons from DoubleDutch; 1. Stay focused on your core market 2. Not all revenue is good revenue 3. Protect your base/build your foundation

8. Now to the Current Day…….

10.

11.

12. Dramatic Market Shift; 1. There will be winners and losers 2. It’s those who adapt fastest that will survive 3. Unforeseen challenges will likely arise

13. +2,000 Clients 40 Countries 92% Satisfaction Paris - Dubai - Canada - US - UK 50 Employees

14.

15. Challenges for Swapcard; 1. Significant inbound flow overwhelming Sales team 2. Reactive Sales is diluting market focus 3. Pressure on supporting teams with accelerated Sales velocity

16. So what are we doing about it?

17.

18. 1. Segment the Wave

19. Segment Details Service Level (Resource Investment) Sales Methodology Revenue per Deal Primary Large Tradeshow/Expo Whiteglove High priority SaaS Outbound $$$$ Secondary Mid-sized Tradeshow Expo’s SaaS Inbound $$$ Tertiary Large Corp Event or High velocity Corp Prog. SaaS Inbound Select Outbound $$ Quarternary Small Events Automated Inbound $ Segmentation

20. 2. Qualify Hard & Qualify Out

21. 3. Take Intelligent Risks

22. 4. Don’t Get Too Comfortable

23. 5. Hire for Adaptability & Coachability

24. Things I hope you take away from this; 1. Know your markets, work out how to segment and stay focused. 2. Orient your teams around future state. By hiring the right people you will cover the short term needs. 3. Think about long term impact and figure out a risk/reward profile that works for your business.

25. Questions?

26. Q&A

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