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Klout For Business
- 1. Sales Rep | Date
- 2. Paid Media Earned Media Banner blindness Earned media is the most effective way to drive brand lift 4x brand lift5,000 ads per day
- 3. 84% of Millennials say user-generated content influences what they buy
- 4. 40% read content from others who have already tried the product they are considering
- 5. 74% of Millennials rely on social media to influence their purchasing decisions
- 6. 61% say Facebook posts promoting events influence their decisions to attend events and make related purchases
- 8. Influencers have unparalleled trust and reach
- 9. Influencers come to Klout to create content
- 10. Klout empowers content creators & connects them with relevant brands 8Proprietary Data Algorithms 15Social Networks Processed 120 Terabytes of User Data Stored 200K Indexed Users Added Every Day 450MUsers in the Klout Influence Graph 15BSocial Signals Processed Daily 50BAPI Calls Delivered Monthly
- 11. The Evolution of Klout Twitter Data Cross-network Data Real-world influence Topical influence Content Creation Online Communities
- 12. Klout finds the most relevant influencers for your brand
- 13. 42% of the AdAge 100 rely on Klout
- 14. INFLUENCER ACTIVATION AUDIENCE TARGETING CONTENT CREATION CAMPAIGN ANALYTICS Take your product launches to the next level with Klout Perks
- 17. Content Creation Other Networks Klout users created 4M pieces of branded content in H1 2013 (for 12.5B imp)
- 19. Ways to enhance your Perks
- 20. Office SAN FRANCISCO LEARN MORE AT BUSINESS.KLOUT.COM
- 21. APPENDIX
- 22. Enable trusted content creators to engage anywhere, anytime with mobile
- 23. Perk Packages “Our most influential, most passionate consumers fueled buzz and discovery among our fans in a way that far exceeded our expectations.”
- 24. Influencers have unparalleled trust and reach
- 26. FB fan page post only reaches about 3% of it’s audience Facebook Brand Page Reach is Declining
Notes de l'éditeur
- Talking Points: That’s why over 300 of the worlds largest brands rely on Klout for Business to generate authentic earned media that improves their brand lift.
- Talking Points: Klout Perks enable brands to offer an exclusive product or experience to a select group of influencers who then share their experiences broadly across social media. We help you generate earned media at scale through authentic sources. Klout Perks includes dedicated account management to help with audience targeting, implementation and post-campaign analysis. We have worked with some of the worlds largest brands to deliver over 1M Perks. As you can see in 4 easy steps we get influencers engaged and sharing your brand message across multiple social channels. Let’s take a look at each of these steps in more detail..
- Talking Points: We provide best in industry audience targeting… We have the largest consumer base of any influencer marketing program with over 400M influencers for you to engage Klout not only understands influence based on engagement, but also by interests across over 12 social networks. As mentioned earlier, we target influencers by score, which measures engagement and also by topics, which measures which types of content users are most likely to engage with across their social networks. In summary, we help you reach THE most relevant influencers across millions of users for your campaigns through improved targeting that optimizes reach and increases engagement.
- Talking Points: As the standard for influence, influencers trust us, we have built relationships with key influencers and they want to engage. Our solution enables you to generate earned media at scale. Our large user base and advanced targeting ensures we go beyond the people who just want free stuff, to those that are genuinely interested and trusted influencers. Our targeting system provides a level of specificity beyond other industry methods, ensuring that when we reach out to people, it’s with a message or offering that’s relevant to them, so they are excited to participate.
- Talking Points: As we mentioned earlier, the success behind earned media is trust and authenticity. Perks campaigns generate organic content through authentic sources across over 12 social networks. Our campaigns generate millions of impressions by a small group of influencers. Later on, we’ll show you a couple of customer examples that highlight the impact of earned media experienced by brands that have worked with Klout for Business.
- Talking Points: At the end of a campaign, we provide you with detailed analytics that not only provide data on the success of your campaign, but also how you can optimize in future campaigns. Our in-depth reporting and analytics provides a detailed look at all of the content generated, where it was generated, how many people interacted with it, which topics performed the best, which networks had the most activity, as well as impressions which can be calibrated and benchmarked against other media.
- Talking Points: We also offer ways for your enhance your Perk offering. Contests and Pass Along are features that can be added to a Perk to further increase reach and engagement. These are great options to consider when running a series of perks as they provide new ways to engage your audience without drastically changing the actual content of your offering. Simply engage users in a contest by offering a reward to the most valuable influencer. Or encourage certain top influencers to share their Perk with their followers.