Opening keynote presentation for Stockholm Essentials 2017

1. Be a Trailblazer
Welcome to Essentials Stockholm
Baman Motivala
Area Vice President
Jesper Klang
CRM Specialist, St1
Emelie Öst,
Salesforce Administrator , SecureLink

2. Transformation Digitalization Automation
2015 2016 2017
Digital Services
Backbone
Digitized
Solutions
Operational
Backbone
Customer
Engagement

3. 15%
of new
vehicles2
27%
of education5
59%
of manufacturing1
86%
of accounting3
85%
of customer
interactions6
$7T
of wealth
managed 4
Autonomous
Vehicles
Robotic
Manufacturing
Image
Recognition
Financial
Algorithms
Language
Processing
Voice
Recognition
Source: 1. McKinsey July 2016 2. McKinsey Aug 2016 3. McKinsey July 2016 4. Deloitte Consulting 2015 5. McKinsey July 2016 6. Gartner Apr 2012
Artificial Intelligence is all around us

4. "the activities that can enable business to improve
performance and productivity by reducing errors
and improving quality and speed."
Automation & Artificial Intelligence
Source:McKinsey & Company

5. Manage Expertise Interface Unpredict-
able
physical
Collect
data
Process
data
Predictable
physical
Source:McKinsey & Company
Activities with highest automation potential

6. Manage Expertise Interface Unpredict-
able
physical
Collect
data
Process
data
Predictable
physical
81
69
64
26
2018
9
7 14 16 12 17 16 18
Time spent on activities that can be automated by adapting current technology
Source:McKinsey & Company
Time spent
in all US
occupations

7. % of activities that can be automated by adapting current
technologies
Source:McKinsey & Company
< 45 45-47 47-49 49-51 > 51 No data

8. Technical
feasibility
Cost of
developing and
deploying
solutions
Labor market
dynamics
Economic
benefits
Five factors affecting pace and extent of adoption
Regulatory and
social
acceptance
Source:McKinsey & Company

9. Be a Trailblazer
Welcome to Essentials Stockholm
Baman Motivala
Area Vice President
Jesper Klang
CRM Specialist, St1
Emelie Öst,
Salesforce Administrator , SecureLink

11. With thanks to our sponsors
Platinum
Gold

12. Salesforce for Sales: Keynote Room
Salesforce for IT: A2
St1 - Customer Satisfaction, A3
sponsored by Fluido
Salesforce for SMB C1
Retail revolution C3
Salesforce for non-profit 26
Life at Salesforce 27
Salesforce for Marketing: Keynote Room
Salesforce for Service: A2
Disruption in Manufacturing A3
sponsored by Deloitte Digital
Salesforce for SMB C1
IT Deep dive C3
Salesforce for non-profit 26
App Exchange Partner Program 27
Opening Keynote:
Baman Motivala, Salesforce
Rolf Hall, Salesforce
Eva Harström, Skanska
Aaron Frank, Singularity University
Baman Motivala, Salesforce
Therése Eriksson, Maskrosbarn
Prof. Linda A. Hill, Harvard Business School
Breakout Sessions 12:30
SALESFORCE ESSENTIALS STOCKHOLM
Closing Keynote:
10:00, Keynote Room 15:00, Keynote Room
Breakout Sessions 13:30
•Stockholm•
Go Social: #SalesforceEssentials

13. Become a Trailblazer
Partner Ecosystem | MVPs | Success Community | User Groups
Emelie Öst, Salesforce Administrator,
SecureLink
Jesper Klang, CRM Specialist, St1
Fredrik Herrström, Head of Sales & Marketing
IT, Nynas.

14. Doing well and doing good
Salesforce Core Values

15. Fastest Growing Top 5
Enterprise Software Company
September 2016
“Innovator of the Decade”
8.4BFY17 revenue
$
•Stockholm•
$5.4B
FY15
$4.1B
FY14
$3.1B
FY13
$6.7B
FY16
$2.3B
FY12
$1.7B
FY11

16. Customer Success Across the
Nordics

17. Mobile
Mainframe
Terminal
Client
Server
Cloud
IoT
Social
AI
The Fourth Industrial Revolution
A smarter, connected world

18. The Age of the Customer
Connect to your customers in a whole new way
Connected
Products
Actionable
Analytics
Smart
Apps
Conversational
Service
Intelligent
Communities
Guided
Sales
Predictive
Marketing
Unified
Commerce

19. Global CRM Leader
App
Cloud
Community
Cloud
Marketing
Cloud
Service
Cloud
Sales
Cloud
A Magic Quadrant Leader for Sales Force Automation
#1 Marketshare in Sales Automation Applications, 2014
Industry-leading apps
1 platform
#1 Marketshare in Customer Service Applications, 2014
A Magic Quadrant Leader for the CRM Customer Engagement Center
A Magic Quadrant Leader in Horizontal Portals
Gartner, "Magic Quadrant for Horizontal Portals," Jim Murphy, Gene Phifer, Gavin Tay, 9/11/15
A Magic Quadrant Leader for Enterprise Application Platform as a Service
Gartner, "Magic Quadrant for Enterprise Application Platform as a Service, Worldwide" Natis, et al. 3/24/15
A Magic Quadrant Leader for Digital Marketing Hubs

20. Multitenant
Cloud
Thunder IoT
Cloud
AppExchange
Force.com
Chatter
Salesforce1
Lightning
Platform
Wave
Analytics
SalesforceIQ
Salesforce
Einstein
Cloud
Social
Mobile
IoT
AI
Consistently Democratising Shifts in Technology
Innovation in the Salesforce Platform
20051999 201720152014201320092007

21. For Businesses, AI is Too Complex
Data prep & integration at scale
Modeling & data science
Infrastructure
Context
Hidden complexity
What businesses want

22. AI Helps Everyone Work Smarter for the Customer
Coach
sales reps
Assist
service agents
Guide
marketers
Advise
merchandisers
Empower
developers
Manage Expertise Interface Unpredict-
able
Collect
data
Process
data
Predictable
physical

23. Intelligent Customer Success Platform
Connect to your customers in a whole new way
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT Quip AppExchange
force.com
Heroku
Component
Exchange
Einstein
Predictive
Analytics
Machine & Deep
Learning
Natural
Language
Processing
Data
Management
PlatformCRM Data
IoT & Social
Data
Lightning
Thunder
Applications
Platform

24. Rolf Hall &
Robert NordahlSolution Engineering

25. Sales Cloud
World’s #1 sales app just got smarter
Sell smarter with Einstein
Sell faster from lead to cash
Sell the way you want with Lightning
High Velocity Sales Cloud
Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.
NE
W
Revenue increase
25%
+
Jen Robinson
Program Manager
Sterling Keaton
Salesforce Developer

26. Analytics Cloud & Communities
Predictive analytics apps for everyone
Smarter with Einstein
Explore any data quickly
Take action on any device
Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.
Nithin Angri
Program Manager
Jesse Canaday
Sr Program Manager Global
Business Operations
Faster decision making
38%
+

27. Eva HarströmNordic CIO,
Skanska

29. Aaron FrankPrincipal Faculty,
Singularity University

30. BREAKOUT SESSIONS 12:30 Go Social: #SalesforceEssentials
Salesforce for Sales: Transform Sales
from Lead To Cash
Customer Speaker: Christoffer Rutgersson, Chief Growth Analytics Officer, Bambora A1
Salesforce for IT: Build Smart
Experiences People Love
Customer speakers: Zaidin Amiot, Head of Development, Mobiento and
Martin Whitlock, CTO, Telenor Connexion A2
How St1 is Achieving Higher
Customer Satisfaction.
Sponsored by Fluido
Customer Speakers: Jenny Regnér, Head of Digital Customer Solutions, St1 and
Katarina Viklund, CRM Solution Manager, St1 A3
Salesforce For SMB. How Small
Teams Deliver Big Results With B2B
Marketing Automation
Customer speaker: Oskar Klingberg, CEO, Wiraya. C1
The Modern Retail Revolution: Customer speaker: Rikard Frost, Digital Commerce Director at Acne Studios C3
Using Salesforce to Transform the
Higher Education Experience
Hear about how Higher Education institutions are using Salesforce to give faculty,
staff, students, and alumni a consumer-friendly experience to connect. 26
Life at Salesforce
Members of our team will share their experiences of working for Salesforce. You’ll have a
chance to ask candid questions about our culture. 27

31. BREAKOUT SESSIONS 13:30 Go Social: #SalesforceEssentials
Salesforce for Marketing: Deliver One
Connected Customer Experience
Hear from Salesforce executives about the future trends in marketing technology and
how Salesforce for Marketing is helping marketers deliver one connected customer
experience.
A1
Salesforce for Service: Transform
Customer Service from Transactions
to Conversations
Customer speaker: Silje Stougaard, Customer Service Manager, JYSK A2
Find out about Disruption in
Manufacturing. Sponsored by Deloitte
Digital
Speaker: Phillip Ludlow, Partner in Deloitte Digital focussed on front office
transformation around mobile, digital and cloud technologies. A3
Salesforce For SMB; How to Survive
in the New Era of Selling.
Customer speaker: Nazli Nadjari, Group CFO Splay Networks C1
IT deep dive: A modern architecture
to support business agility
How do you balance business agility with rapidly changing customer demands,
optimize your IT investments and minimize waste C3
Salesforce for Nonprofits: The Power
of the Platform
The word "platform" is everywhere these days, but what does it really mean for
nonprofits? 26
AppExchange Partner Program: Build
and Grow in our Ecosystem.
By building apps on the Salesforce platform, ISV Partners experience average year-over-
year revenue growth of 48%. Attend our event to learn about the benefits of partnering
with Salesforce
27

32. thank y u

33. Trailhead - Salesforce Learning Platform -
fun, free, and easy
trailhead.com
Badges
& Points
Business &
Tech Skills
Personalised
Learning
Journey
Emelie Öst, Salesforce
Administrator , SecureLink

34. “”Trailhead is more than
just a training platform, it's
the future of learning.
With Trailhead, you can
learn at your own pace
and really develop your
Salesforce and business
skills for success!".”
Emelie Öst
Salesforce Administrator , SecureLink
Stockholm, Sweden

35. “I'm continually improving
my Salesforce capabilities to
digitally evolve our business
with Trailhead - I'm proud to
be a Trailblazer!.”
Fredrik Herrström
Head of Sales & Marketing IT, Nynas
Stockholm, Sweden

36. “”I certified as a Salesforce
Administrator using
Trailhead - it turned my
hobby into an exciting
career opportunity!.”
Jesper Klang
CRM Specialist, St1
Stockholm, Sweden