1. in/derektweets
@derektweets
Derek Laney
Director Product Marketing Management
Introducing the Marketing Cloud

2. “the result will be a new kind of
conversation. And it will be the most
exciting conversation business has
ever engaged in”
Markets are Conversations

3. Engaged customers
spend 40% more
and are 30% more
satisfied
Source: Bain & Company, “Putting social media to work” 2011
Social Finds its Pay Day

4. Business is Social
Enterprise Adoption of Social Networking
70%
Companies Adopted Social
2008 2009 2010 2011
2012
$1.3 Trillion in value can be unlocked
through social technologies.“
”
Source: 2012 McKinsey Global Institute Study: “The Social Economy”

5. 123%
growth in social
customers
Jun 2010
Dec 2010 Jun 2011
Dec 2011
Fortune 100 Facebook Fan Growth
Fortune 100 Web Traffic Growth
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media
Analysis Study
Customers Flocking to Social Channels

7. Engaging
Transparent
Targeted
Real Time
Unsolicited
One to many
Untargeted
Static
Old Way
Biggest change in 60 years
Social Has Changed Marketing Forever

8. People are No Longer Faceless Data

9. Enormous Opportunity:
Listen in real time
Build & engage connections
Turn insight into action
Be more targeted than ever
And more connected than ever
People are People

10. Social has Created Chaos for Marketing & Service

11. Worlds Only Unified Marketing Suite
Turn insights to actions and
connections to customers for life.

12. Global Leader in Social Marketing
55% of Fortune 100
8 of 10 Largest Advertisers
Thousands of Customers
B2B & B2C

13. Where to Get Help & Develop Your Strategy
OR
Bit.ly/mcmelb

14. Thank you.