App Exchange - der Marktplatz für Businessanwendungen
1. AppExchange –
die ideale Ergänzung zu
Salesforce
Kimia Poursaleh
ISV Solution Manager DACH
Uwe Gläser
Lead Sales Engineer
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and
any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form
10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
6. Erweitern Sie Salesforce mit Anwendungen aus dem weltweit
führenden Marktplatz für Geschäftsanwendungen
>2.300 Anwendungen
>2 Mio. Installationen
Kein Risiko: erst testen, dann kaufen
Appexchange.com
8. Salesforce Partner - Transformation für alle Abteilungen
Vertrieb
Kundenservice
Marketing
IT & Admin
Personal-
abteilung
Verwaltung
ERP
Zusammenarbeit
Analytics
SuMo
Gamify User Adoption
DocuSign
Sign Electronically
GeoPointe
Plan Routes & Maps
TaskRay
Manage Projects
fileIT
Dropbox for Salesforce
Bizible
Marketing Analytics
ContactWorld
Log Cases, Record Calls
Fieldbuddy
Complete Field Service
Check-In
Field Service Mgmt.
Skuid
Custom Page Tools
ELTON
Track Equip Inventory
FinancialForce.com
Collect payments
Connexys
Complete Staffing
Fairsail
Hire, Develop, Retain
mPloyee
Manage HR
Kenandy
Cloud ERP
Rootstock
Mfg, Dist, Supply Chain
Approval Analytics
Simple Approval Mgmt
9. Salesforce Partner – Transformation für alle Branchen
Kenandy
ERP
Life Science
Veeva
CRM für spezielle
Branchen
4,24 Mrd.
Marktkapitalisierung
Advendio.com
Ad Sales Management für
Publisher
Medien Fertigung
nCino
CRM für Banken und
Finanzdienstleister
Banken
12. Ihre Meinung ist uns wichtig:
Bitte füllen Sie vor dem Verlassen den Fragebogen an der
Registrierung aus und sichern Sie sich Ihr exklusives T-Shirt.
Notes de l'éditeur
Good afternoon. How is everyone?
This session is “Extend Salesforce with the AppExchange”
In this session we’re going to talk about how you can get more value out of Salesforce with apps from the AppExchange
::::::Joke:::::::
We’re going to make this fun, quick and informative and hopefully you’ll walk out of here today excited by the possibilities of what you can do with apps.
I’m Jennifer Hersom, I am the Product Marketing Manager for the AppExchange.
I’m going to start off this session with something that our CEO, Marc Benioff does, that I really like and think that reflects our culture as a company at Salesforce.
Before I begin, just a word from our lawyers. We are a publicly held company and this is our safe harbor statement which if you cannot read, you can find on our website. Any purchasing decisions you make, should be made based on currently available technology.
What I would like to say is, Thank You.
thank you to each and every one of you.
We recognize that Without you, we would not be able to do what we do.
You are the source of our success.
So, to everyone here, thank you.
This conference — and this session — is dedicated to you.
We want to share with you what we see as the possibilities and what we see as the opportunities AppExchange offers to you.
So, thank you.
We’re going to do something fun to kick it off today.
This is rare that you get to a session and the speaker says, “Pull out your mobile device.”
I need everyone to pull out your mobile phones and go to this URL
The url is bit.ly/s1chicago
While you’re doing that, I’ll pull up the survey results here
What you’re seeing on the right side of the screen is the live, real-time survey results.
This is an app that’s on the AppExchange called GetFeedback.
It’s an online survey tool that can be used on any mobile device and on your desktop.
You can see that I put in some custom-branding and a picture of Chicago in the background
The survey responses can be mapped to Salesforce Accounts, Contacts, Cases, etc.
This survey is measuring how many apps you in this room have actually installed
If you answered more than 7 on this survey, could you stand up and stay standing please.
If you installed more than 8 apps, please stay standing
How many apps have you installed
So, please stay standing. My colleague will bring you a prize.
Please introduce yourself, who you work for an your role
So, x apps, what are some of the notable apps that you use from the AppExchange?
Is there one app that is on the AppExchange that you’d recommend to everyone here that they should install today?
What does that app do?
So, to install that app, go to AppExchange.com, search xxx, and click “get it now”
Hopefully, that was a fun way to get us started
I also hope that it gave you taste of the amazing things that you can do with apps on the AppExchange
You came here…
——
This morning we talked about how important it is to become a Customer Company — to become a company that connects to its employees, its partners, products, devices, and, most importantly, its customers.
The AppExchange is an integral part of helping you become a Customer Company by providing the apps that you need, all in one place. You don’t have to worry about building it all from scratch. The best part is, using apps from the AppExchange, you can run your business entirely from your phone. Not your laptop, not your iPad, your phone.
You can run your business from your phone because there are apps on the AppExchange for every department in your business, even specifically built for your industry.
I’m willing to guess that most of the people in this room don’t have an army of developers at their beck and call, ready to build any app they need, at a moment’s notice.
That’s why the AppExchange is your new best friend — Salesforce created the AppExchange to help you get more out of your investment in Salesforce. You can quickly find, try and buy the best of breed apps—that is, the BEST apps that are out there for the enterprise for your specific purpose — that you need to run your business, completely from your phone.
-----
CORPORATE PITCH:
Here at Salesforce, we believe everything is connected! Companies are working harder to get closer to and connect more meaningfully with their customers, and that requires making sure that your entire company is connected - employees, partners, products and devices – all connected and coordinated to ensure that your customers get the best possible experience. You heard Marc talk about this on Tuesday morning in more detail, and in this session I’d like to talk about how the AppExchange fits into that vision.
Every company is in transformation. We all have to become customer companies, we must transform to connect with our customers in a whole new way.
Customer companies are not only connecting their customers, they are connecting employees together so they collaborate around customer accounts, problems, and ideas. Connected employees can solve problems faster and leverage expertise across your company.
Customer companies are also connected with their partners, distributors, and suppliers so they can share customer information and better sell and service customers.
Customer companies even have connected products. By connecting your products to your employees, your customers, and social networks, you can better service your customers. You can use product data for maintenance, marketing promotions, and sales opportunities.
Customer companies are empowering everyone with connected devices, enabling employees, partners and customers to connect from anywhere.
~~Talk track not updated~~
Just like Apple has the App Store and Google offers Google Play, salesforce.com offers the AppExchange so you can add apps to Salesforce. The AppExchange is the leading cloud ecosystem for business with over 2,000 apps built by Salesforce partners. It’s where you’ll find a wide range of applications including apps for specific uses such as ServiceMax for field service or apps for project management and ERP applications.
——-
So, how does Salesforce make it possible to run your business from your phone? With the Salesforce1 mobile app.
If you’re a customer in the room and don’t have the Salesforce1 Mobile App yet, what are you waiting for?
It’s a free app, you can get it from the apple app store or the google play store. I put the bit.ly links on the screen or you can just search for the apps in those marketplaces. Ask your admin to enable it in your org. This is a FREE feature that gives you access to all of the amazing Salesforce1 partner apps on the AppExchange.
After you install it, you can login right now with your Salesforce credentials. And I promise you, once you start using it, you will never look back.
Salesforce1 apps from the AppExchange work seamlessly on any mobile device and integrate cleanly with Salesforce. Today, we have 67 (update this on the day of) Salesforce1 mobile apps in the AppExchange and that number is going up by leaps and bounds every month.
As you can see in the screen, our partner apps are front and center in the Salesforce1 mobile app and are deeply integrated into workflows.
If you’re a partner in the room, and your app isn’t a Salesforce1 mobile – this is your opportunity to go mobile in the easiest, fastest way possible. Plus, your app more deeply embedded in the Salesforce experience than ever before.
If you’re a customer in the room, and you use the Salesforce1 mobile app, tell your partners, “We need you to be on the Salesforce1 mobile app.” This is your chance to get every part of your business all in one place, on your phone.
The Salesforce1 mobile app incorporates all of your apps right into your workflow, saving you time and giving you new insights anytime, anywhere.
Salesforce partners are really amazing because they’re building apps that are transforming entire companies. Our partners are building apps for every department that are creating whole new ways of doing business.
Connexys..complete staffing, hiring permanent staff and free-lancers
Sumo…
mPloyee…full HR in the cloud,
Fieldbuddy
On the AppExchange, you can find amazing Sales apps, like DocuSign. This esignature app is so good that we use it at Salesforce to close our quotes and have candidates sign their job offers.
We have best of breed collaboration and marketing apps like Bizible-an app that gives you unprecedented insight to your marketing analytics. How effective are your online campaigns? Do you know? Do you really know? You could.
There are incredible Customer service apps like GetFeedback, the app that you used at the beginning of this session, so you already know how great it is. Think about your surveys. Do they look that good? I created that survey, that beautiful survey, that customized survey, that survey that is ready for any mobile device, in about…oh, 10 minutes.
Phenomenal IT, Admin & Finance apps – like FinancialForce.com, which, in addition to its Salesforce1 mobile app, 360° BackOffice, offers a full suite of ERP apps. Is your accounting system directly and completely connected to your supply chain management, your quoting, your HR, your contracts and your professional services? It could be.
Extraordinary Human Resources apps – such as Jobscience, which has made searching for candidates a pleasure. Think about the last time you tried to find the right person for a job at your company – was it something you’d rave about? Jobscience’s users do.
And unparalleled ERP & Analytics apps – like rootstock, which seamlessly integrates into your CRM & accounting. Does your accounting department know what your sales team is doing? They could.
In fact, every department in your company could all be in one place at one time. All connecting, all sharing information. This could be your business. And, this could all be on your phone.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Apps you can replace with abandon – Fairsail & Rootstock. They are not Salesforce1 mobile apps.
you can ham it up a little, if you are so inclined.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Other examples:
Sales:
Adobe - Adobe EchoSign is Salesforce1 ready. Send, track, and get contracts signed—anywhere, anytime, on any mobile device. Get a free Adobe EchoSign 14-day trial and experience e-signing at its easiest
Apttus – Configure Price Quote on iPad. Select and price products and options directly in front of customers. Dynamically generate quality customer facing docs. Apttus CPQ App is 100% iPad native, data is instantly pushed into Salesforce and is 100% up-to-date.
LinkedIn – LinkedIn information right inside Salesforce. Identify decision makers and receive real-time updates for key people.
Conga Composer- Easily create and deliver customized documents, presentations and reports using Word, PowerPoint, Excel, HTML email and PDF forms from standard & custom objects. Generate quotes, proposals, account plans, invoices, contracts, letters & more.
CalendarAnything - CalendarAnything is the #1 calendar app on the AppExchange with 75K+ users! Schedule appointments, manage marketing campaigns, plan projects and more with the most customizable calendar app for Salesforce
Collaboration
Box - Box gives Salesforce users quicker, more flexible access to manage and update content from within Salesforce and coming soon for Salesforce1.
SpringCM - It’s hard to get work done when you can’t find the right content. SpringCM makes it easy for teams to securely collaborate and take content mobile with shared project folders, version control, and automated alerts. Available in the office and on the road.
Kimble - Kimble is the most feature rich Professional Services Automation solution on the platform. Our proven end-to-end management solution reduces complexity across the business allowing Kimble clients to grow on average 25% faster than their competitors.
Marketing
Bizible - Track the marketing sources of your leads, including deep Adwords, Bing Ads, SEM, PPC, Search, SEO, Social, Email, UTM parameters. Smart Adwords Sync automatically tracks new and existing ads. Install in minutes.
Eventley Event Management - Built natively on Force.com, Eventley provides a single, integrated solution in Salesforce to create and manage events and delight attendees. Event managers can leverage our integrated platform to engage their audiences pre-, during and post-event.
Customer Service
GetFeedback - GetFeedback is an online survey application that allows anyone to create engaging online surveys that display perfectly on smartphones, tablets, and browsers. Survey responses can be easily mapped into Salesforce on Accounts, Contacts, Cases & more
ServiceMax - The #1 field service app on AppExchange. ServiceMax is the go-to app for 250+ companies worldwide. Built 100% on the Salesforce1 Platform, find out why this complete field service solution helps deliver flawless field service.
ClickSoftware - Instantly plan and schedule all of your field service employees. Chat live and in context with your mobile workforce. Respond immediately to real-time activities in the field. All within Salesforce. From enterprise leader – ClickSoftware.
TOA - Get field service employees to the right appointments, with the right information and equipment, on time. Create schedules that fit how employees work, empowering them to deliver remarkable service experiences.
Five9 - Five9, the largest pure SaaS contact center provider, brings advanced contact center capabilities to Salesforce for inbound customer service and support, outbound sales and marketing, or automated blended operations to maximize employee productivity.
IT & Admin:
Skuid - Build killer pages and apps for any device. Boost adoption & productivity. Drag & drop over a dozen prebuilt interface components to create a powerful user experiences.
Zapier - Zapier makes it easy to connect Salesforce to hundreds of apps to automate your work.
Experian - Experian QAS is now Experian Data Quality. Verify and standardize contact data with Experian Data Quality global address, email and phone verification software
Finance:
FinancialForce.com – Streamline your opportunity to cash process, manage revenue precisely and get the visibility you need with FinancialForce Accounting, part of FinancialForce ERP. Let us help you be more efficient and stay in control while growing the top and bottom line
Accounting Seed - 100% Native General Ledger, Project Accounting & Enterprise Resource Planning application. Run your whole business from Salesforce. Get rid of the pain and suffering from broken sync tools and duplicate databases. Start Today!!
HR:
Jobscience –
Fairsail -
TalentRover - Talent Rover was built specifically for staffing and recruiting organizations. A front to back office solution featuring CRM, ATS, HRIS, integrations, reports & dashboards, social collaboration, mobility and more.
Learnsmarter - The training admin app built for the Salesforce platform. Schedule training courses, manage trainer availability, email participants and track and record training activity. Combine the flexibility of Salesforce with simple tools to manage complex tasks.
Cornerstone - As the only natively built Learning Management System (LMS) on the Force.com platform, Cornerstone for Salesforce revolutionizes the way organizations deliver learning to drive actionable insights!
ERP:
Kenandy - Kenandy is the cloud ERP platform for the modern enterprise. Kenandy Empowers Real People to work the way they want to work on any device anywhere in the world—it’s easy to use, implement and change. Kenandy automates all of your core business processes.
Roostock - ERP Manufacturing software integrated with CRM and accounting 100% native on Salesforce. Is SaaS ERP, MRP software, or cloud ERP with sales order management, inventory control, purchase order tracking, or standard cost accounting right for you?
Infor - Inforce is a native Salesforce1 application that brings your ERP-bound customer information alive in CRM.
Analytics:
GoodData Sales Analytics is an out-of-the-box sales analytics solution providing visual insights into key business activities, allowing sales leaders to exceed goals every quarter. Get up and running in days and easily extend to other business areas.
Insight Squared - InsightSquared delivers powerfully simple business analytics for companies of any size. Unlike traditional BI, with InsightSquared you’ll be up and running within 48 hours and have immediate access to 300+ Sales, Marketing, Finance & Support reports.
When we look around the whole ecosystem we have partners everywhere that are transforming entire industries. In life sciences Veeva is our shining example. But it's not just limited to one industry.
We've got companies like nCino, who created a banking operations system that is driving tremendous results
Newmarket, who revolutionizing the Hotel Management industry
And Kenandy is a great ERP app that is changing the manufacturing industry by leveraging cloud based technology.
Salesforce is applicable not just for sales, not just for service, or marketing, but for anyone in your company.
I get really excited about these kinds of apps. These are apps that push Salesforce into other parts of your business.
You as admins can be heros by helping other business leaders solve problems that aren’t just about sales.
How do you have your delivery drivers have an app w/o having to build one? You can do it with Salesforce1.
How do you let the people on the shop floor track inventory? You can can do it with a Salesforce1 partner app.
There’s a bunch of great things there.
There’s also industries.
Industries are becoming a bigger and bigger focus for us. Because we know that every industry has a different need and different solution.
Whethere they’re industries like healthcare or banking with nCino, evariant with healthcare.
There’s a bunch of great, great solutions out there.
Now, I would like to introduce you to our real experts – our customers. Today, we have three guests who are actual users of apps on the AppExchange. First, Bas Kasteel from Fudara, then Soren Riber from the Cloakroam and finally Rene te Poel from van Gansewinkel.