Digital PR requires new skills and a new format for presenting corporate news. Jourrnalists are under pressure and need more help and support from PR but they need it in a digital format. Social media and search are used extensively by journalists and bloggers. PR people need to do the same.

1. Media Relations in a Web 2.0 World What Journalists and Bloggers Want from PR People

3. Newsrooms Under Pressure Chronicling the Decline of Newspapers and the Rebirth of Journalism

6. The Press Release is Dead

7. Die, Press Release Die, Die, Die

11. Newsroom 2.0

12. Connect and Share

13. Multimedia Gallery

15. Make it Easy to Take Your Content

17. Put Your News in Sections

20. Where Are We Headed? New Media Index from the Pew Research Center’s Project for Excellence in Journalism .

22. Where Does News Site Traffic Come From?

23. Is Your News in Facebook?

24. WSJ on Facebook

25. AP on Facebook

27. @sallyfalkow www.twitter.com/sallyfalkow

28. http://www.infocomgroup.net/prtrends