An overview of the project I was involved with at Vertu Plc 2010 -2013

1. Sally Dickson 2010 -2013
Overview: Global Engagement Manager
Managing the building and creation of
customers services: City Brief and Select

2. 2010 Quest Mobile Web Project
What:
• Vertu Select: Lifestyle Magazine
• Vertu City Brief 140 cities
• Bespoke Ferrari magazine
Responsible for:
• Briefed and managed the Web
Agency
• Developed and implemented new
CMS
• Worked with Creative Agency
• Worked with translations agency
• 6-week project to build mini-site
for Quest Ferrari

3. 2011 Signature Mobile Web
What:
• Vertu Select: Lifestyle Magazine
• Vertu City Brief 200 cities
• Bespoke Zegna magazine
Responsible for:
• Brief the web agency
• Brief the creative agencies
• Brief the translations
• Work with SW to resolve some
particularly tricky issues to
recognise the handset

4. 2011 Constellation
What:
• Vertu Select: Lifestyle Magazine
• Vertu City Brief 200 cities – fully
illustrated
• GPS/ Drive to location finder for City
Brief
Responsible for:
• Worked with concepting (Roberta
Lucca) to develop brand new mobile
web for handset
• Briefed and managed web agency
• Briefed and managed creative agency
• Briefed and managed translations
agency
• Intensive testing and QA of all Lat
Long data.

5. 2012 Vertu Ti
What:
• Vertu Select: Lifestyle Magazine
• Vertu City Brief 200 cities
• First Android Application
Responsible for:
• Briefed creative agencies
• Worked with CMS developer to
build new CMS
• Worked with SW to build MS then
Android app
• Continued post launch to perfect
• Found solutions and workarounds
to ensure

6. How I see my role