Salmat's Karen Lewis, Head of Digital & Performance Marketing spoke spoke on 20 February 2019 at Interactive Mind's first Sydney event for the year, focusing on the Future of Search & Voice. Karen shares her findings on voice search and the impact it will have on marketers and retailers in the future. She also talked about Salmat's latest app with built in voice recognition technology called Lasoo List. Customers can now find the cheapest deals from Australia's leading retailers using voice search optimisation. https://www.interactiveminds.com/events/details/interactive-minds-sydney-presents-future-of-search-voice/ For more information, please write back to us at comms@salmat.com.au or call us on 1300 725 628. Linkedin: https://www.linkedin.com/company/salmat/

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SEARCH & VOICE
Karen Lewis - Head of Digital and Performance Marketing

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Voice search is speech recognition technology
that allows users to interact with a website,
app or search engine with voice commands
rather than typing via a device.
VOICE SEARCH
What do we mean by voice?
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VOICE, THE FUTURE
The statistical crystal ball
of web browsing
sessions will be
done without a
screen by 2020*
* Gartner
30%
of mobile
queries are voice
searches *
* Google
20%
mobile voice
related searches
are location
based *
*Search Engine Watch
3 x
Australian
households will
have a smart
speaker by 2020*
*Telsyte
3m
of all searches will
be done by voice by
2020 *
*Comscore
50%
the year of voice
search….?
2017

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VOICE SEARCH NEW
TECHNOLOGY
“We tend to overestimate the effect of a technology in the short run and
underestimate the effect in the long run”. - Roy Amara

5. LET’S NOT PREDICT THE FUTURE
What is happening now
THE AUSTRALIAN MARKET
Smart speaker adoption IS going up in Australia, however Australia shows different adoptive trends to the US, for instance Google home
adoption vs Amazon but the device didn’t even arrive in the country until February of last year.
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6. WHAT ARE PEOPLE USING IT FOR?
VOICE SEARCH
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Asking for directions- Consider local SEO as an
enhancement to visibility for your brand. Look at longer
tail keywords to accommodate the state of a question
Trends rooted in utility - People want convenience,
trends are showing the potential of the connected
home and higher smart speaker adoption
User intent - People are asking for function or
information - the search term “near me” has gained
popularity for instance
* Google

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Real estate - 1-2
audio results vs
traditional SERP
Local SEO &
Content
(longtail keywords)
Conversational
queries and
nuances
Speakable
Schema
VOICE SEARCH
What to consider in a voice strategy

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LASOO OUR VOICE JOURNEY
Building a voice application via Google Assistant
1. Lasoo is a catalogue deals aggregator website
2. Lasoo list - born out of hackathon to be available
through moments where people needed to interact
without a screen
3. What is does - allows users to add things to
shopping list which can be shared across accounts.
It also integrates the Lasoo database for the best
deals on those items thus saving time and money
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WHAT IS LASOO LIST
Building a voice application via Google Assistant
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10. LASOO LISTSPEECH
RECOGNITION
USER
EXPERIENCE
CATALOGUE
DATA
NUANCES
LASOO OUR VOICE JOURNEY
Building a voice application via Google Assistant
RESULTS
ACCURACY

11. CONTACT US
www.salmat.com.au
Level 2, 116 Miller Street North Sydney NSW 2060 Australia
Karen Lewis
Head of Digital & Performance
Marketing
Email karen.lewis@salmat.com.au

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THANK YOU