The way you communicate your message will either keep you small fry and struggling, or spring board you to greater and greater success. I’ve been lucky enough to work with some of the best independent agents in the country, and over the years, have distilled the elements of brand communication success into these four essentials: 1. Memorable communication 2. Helpful communication 3. Positive communication 4. Honest communication In this deck, I dive deeper into each one of these four factors of successful brand communication. There's also a link to take you to my blogpost on this, in which I show you which agents are getting it right.

1. Brand communication
for
estate
agents
www.SamAshdown.co.uk

2. “Hi – I’m Sam Ashdown”

3. Bragging rights

4. Travelling the world
to bring you the best ideas
San Diego
Cleveland
Dublin
New York

5. Creating
AWARD-
WINNING
Agents

6. Best
single office
in the UK
- GOLD

7. Best London office - GOLD

8. 2 x GOLD
SILVER
& BRONZE

9. Your success
lies in your
Communication

10. don’t do
estate agents, but if they did,
what would they be like?

11. You can’t look at
the competition
and say you’re
going to do it
better.
You have to look
at the competition
and say you’re
going to do it
differently
“
“
Steve Jobs

12. The future belongs to
companies and people that are
remarkable – not boring
“ “
Seth Godin

13. memorable
Communication

14. be sticky

15. Could you
turn a comment
into a customer??

21. Are you bold
enough to show
your personality?

28. helpful
Communication

29. be
helpful

30. You can be
amazing, or you
can be useful.
Which is
easier?
“
“

31. Focus on
them

32. Solve their
pain
Fulfil their
desire

33. You will get all
you want in life
if you help
enough other
people get
what they want
“
Zig Ziglar

34. stay
in touch

35. keep your
vendor happy
= keep your vendor.

36. share stats helpfully

37. positive
Communication

38. Emotional
contagion

39. inflate,
not deflate

40. feed back
positively

41. Take the time
You can’t think when you
walk too fast.
“
Daniel Kahneman
“

42. Give a customer a rational
reason for their irrational
purchase

43. People don’t decide their
future. They choose their
habits.
Their habits
decide their future.

44. Be crystal clear what
it is that you do

45. honest
Communication

46. stay
real
….be yourself

47. If this is how
you spend
your time,
why are you
an estate agent?

48. Keep your
sense of
humour.
You need it.

49. We are what we
repeatedly do

50. Show them it’s
working

51. Toothpaste
foam

52. Transparent
cylinder

53. Fairy
suds

54. be
visible

55. Aim
for total
transparency

56. A third of your instructions will
come from last year’s leads.
When was the last time
they heard from you?

57. Service is something
that is done to you.
Experience is
with you.

58. TV is now a two screen activity
Family tv time, 1954

59. Family tv time, today
tv is now a 2 screen activity

60. Commit to
the best
Communication

61. Usually, people will only
respond if it’s in their
interests to do so.

62. Keep your
promises, no
matter what it
takes.

63. People
can’t drive
you crazy if
you don’t give
them the keys

64. People have a
choice whether
to connect with
you or not.

65. Connect with
shared experiences,
common goals
& credibility

66. If two companies are offering
the same features, the
customer will choose the one
that appeals to their
emotional needs.

67. It’s not about the bike
“
Lance Armstrong

68. People will forget what
you said, people will
forget what you did,
but people will never
forget how you
made them feel.
“
Maya Angelou
“

69. To discover how
YOUR agency could
be more successful
through your
communication,
drop me a line
sam@samashdown.co.uk