Just for independent letting agents - my 5 step formula to help you to attract new landlords, win more instructions and gain more clients.

1. My
5 Step
Formula to Attract
New Landlords
FREE ONLINE TRAINING!

2. Hi, I’m
Sam
www.samashdown.co.uk
www.home-truths.co.uk(and George)

3. Bragging rights

4. I travel a bit
to learn about this stuff

5. SUCCESSFUL AGENTS
WORK SMARTER
NOT HARDER

6. THE PROMISE

7.  How identify your ideal landlord
 How to create content they will love
 How to systemise your content distribution
 3 events you can hold to really get you noticed
 How to nurture your landlord, and convert them to a client.
Here’s what I’m going to show you
SOUND GOOD?

8. THE PROBLEM
(Why this training is so important RIGHT NOW)

9. You’re not getting
through enough
doors.

10. Your phone isn’t ringing

11. Marketing is
getting
more and more
expensive

12. …and it’s just
NOT WORKING
like it used to

14. Most traditional methods of marketing
just don’t work on landlords

15. New landlords are elusive

16. …but not invisible

17. Yet almost impossible to poach

18. Competition is BRUTAL

19. Competition is BRUTAL

20. Competition is BRUTAL

21. Landlords think they can do it
WITHOUT YOU

22. THE PITFALLS
(These are NOT the answers)

23. Spending a ton on
Google Adwords

24. Keeping Rightmove happy with
expensive added features

25. Buying newspaper space
each week

26. A pretty, pricey website

27. Complicated customer relationship
management software

28. Sending out thousands of
leaflets each month.

29. How much is it COSTING
you RIGHT NOW
NOT to have the right
marketing system?

30. Landlords are lucrative
(better than vendors)

31. Let’s do the maths
• Average fee £1000 pa
• Conversion rate 65%
• Revenue per MA = £650 pa
• 3 new MAs per week
= an extra £100,000 a year

32. THE PATHWAY

33. My 5 Step Formula to
Attract NEW Landlords

34. Know Your Landlord
STEP 1

35. Who’s your ideal landlord?

37. F
O
R
D

38. Family
Occupation
Recreation
Dreams

39. What do they
need from you?

40. Create Content
They’ll Love
STEP 2

41. 300 visitors/month
2010 - I discovered blogging
2011- 1,000 Now
6,000+
visitors per month
2004-2009
2014 - 3,000

43. Just by blogging

44. “It's all about positioning yourself
as the expert so you attract
business rather than have to scrap
for it.”
Perry Power
Power Bespoke

45. “It showcases our
talents/expertise, shines light on
our ethics and the work we put into
each and every client.”
Victoria Green
VMove

46. Make it look beautiful

50. Systemise Your
Content Distribution
STEP 3

51. 5 easy steps

52. 1. Plan
2. Pen
3. Publish
4. Promote
5. Participate
The 5 Ps of Blogging

53. 1. Plan
2. Pen
3. Publish
4. Promote
5. Participate
The 5 Ps of Blogging

54. 1. Plan
2. Pen
3. Publish
4. Promote
5. Participate
The 5 Ps of Blogging

55. 1. Plan
2. Pen
3. Publish
4. Promote
5. Participate
The 5 Ps of Blogging

56. 1. Plan
2. Pen
3. Publish
4. Promote
5. Participate The 5 Ps of Blogging

57. You know more
than you think

58. Missing
opportunities to
OUTRANK your
competitors

59. Excuses?

60. No time
Prioritise it

61. No ideas
Brainstorm &
research

62. No audience
Build one

63. No talent
Do it anyway
(or outsource it)

64. Be brave

65. IT CAN PROPEL YOUR
BUSINESS TO THE NEXT LEVEL
Just go
for it

66. How I do it
 Monthly themes
 Original images
 Share and re-share via schedule
 Prioritise best platforms
 Facebook & Linkedin first
 Boost for extra reach.

67. Host an event to
get you noticed
STEP 4

68. Events
could be
your secret
weapon
3 ideas to try

69. Venue
Timing
Structure
IDEA 1 – ADVICE EVENING

70. Proof it works
 28 attendees
 6 consultations
 4 instructions
IDEA 1 – ADVICE EVENING

71. IDEA 2 – PROPERTY CLINIC
Venue
Timing
Structure

72. IDEA 2 – PROPERTY CLINIC
 7 appointments
 4 market appraisals
 3 instructions
Proof it works

73. IDEA 3 – NETWORKING CLUB
Venue
Timing
Structure

74. IDEA 3 – NETWORKING CLUB
Proof it works
 15% of all new business
from networking club.

75. Which event do you
like best?
1. Advice evening
2. Property clinic
3. Networking club?

76. Nurture and Nudge
STEP 5

77. Nurture your email subscribers

78. ?
?

80. We get 147 emails every day

81. Get your
emails
opened
…. and read

82. How I do it
 Great subject line
 Talk like a friend
 Give, don’t ask
 …except questions
 Add a PS
 And a pic of you.

83. Three things you can do today to get more viewings!
7 Questions to Ask Your Estate Agent
Your 20 minute weekly workout to sell your house
January newsletter
Winter 2016 Property Update
Company update: new branch opening this month
Which emails would YOU open?

84. Three things you can do today to get more viewings!
7 Questions to Ask Your Estate Agent
Your 20 minute weekly workout to sell your house
January newsletter
Winter 2016 Property Update
Company update: new branch opening this month
Which emails would YOU open?

85. SUMMARY

86. STEP
1
STEP
2
STEP
3
STEP
4
STEP
5
Know your
Landlord
Create content Systemise
Nurture and nudge
Host events

88.  Who’s your ideal landlord?
 What’s the landing page called?
 5 Ps of blogging - Plan, Pen, Publish, P___, P___?
 What’s the best event for you?
 What should be on the bottom of your emails?
 What’s my dog called?
 What’s your biggest takeaway?

89. IS THIS YOU?

90. Is this you?
Your management portfolio just isn’t
growing?

91. Your conversion rate is great but
you can’t get in front of enough
new landlords?
Is this you?

92. You’re looking for a smart, results-
driven 2017 method of generating
new enquiries and valuations?
Is this you?

93. Great news!
I’d like to offer you a
FREE one-to-one
marketing planning
call with me.

94. Go to the link below and
let’s get started!
www.bit.ly/planwithsam
Book your call