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data powered. human driven.

AMERICAN ADVERTISING FEDERATION
WEST MICHIGAN
about Adtegrity
Adtegrity is a Managed Digital Advertising service provider. Consider
us the digital advertising arm of your company. Enjoy the benefits of our
years of experience in digital advertising, our incredible service level and a
complete end-to-end solution.
Access
We’ll get you in front of your audience with
access to the top managed properties,
largest exchanges, partners and plat-
forms. We own the seats and have the re-
lationships to traffic your campaigns safely
and properly.
Flexibility
Budgets come in all sizes, and we know
that a smaller budget today can bloom into
something larger later. Our minimums are
flexible – tell us what you need.
Ad Tech
We find and work with the best-in-class
ad tech providers, record their strengths
and weaknesses, then plug in the right
tech providers for each campaign. We’re
the experts so you don’t have to be.
Expertise
Adtegrity has been around since 1999.
We’ve seen it all and been on the forefront
of seismic changes. What’s more, many of
the people that started with us are still here
today. That’s senior level ad professionals,
working your campaigns daily.
We’re people people
We believe in the power of people and in
building long-term relationships. It shows
in everything we do, from responding
quickly, communicating effectively, and
delivering on our promises.

Adtegrity Through
the Years
2014: MRC releases
viewability standards

brandtegrity®
We care about your brand, because we care about ours.
Wouldn’t it be nice if everyone handled your brand with the same care you do? The truth
is, they don’t. We think that’s unacceptable. At Adtegrity, we treat your brand just like
we treat ours: with the utmost care. It’s exactly why since the beginning we’ve developed
procedures and guidelines to create a safe environment for brands. We call it Brandtegrity,
and it offers end-to-end protection for your brand. Here’s how:
Rigorous vetting program
We’re very selective about who we work
with and hold them to very strict standards.
Adtegrity fully vets:
• Advertisers
• Partners
Fraud protection
Adtegrity has the best technology provid-
ers on the case for pre-bid screening all
the way to post-display analysis. Protect
your campaigns from:
• Proxy unmasking
• Compromised computers
• Botnets
• IP Address fraud
• Device manipulation
With top technology providers:
• MOAT
• DoubleVerify
• Forensiq
• Pixalate
Viewability
An advertisement relies on being seen to
do its job. Adtegrity verifies viewable ads
and offers a vCPM pricing model: you
pay for what gets seen and nothing
else. We work with best-in-class partners
for verification:
• MOAT
• Peer39
• Alenty
• Pixalate
• Google Active View

Pre-IO
Pre-Flight
In-Flight
Post-Flight
Care
• Target Audience and Objective defined
• Historical data mining using your metrics as markers
• Competitor and marketplace analysis
• Strategies and approach defined
• Proposal/Recommendation for campaign success
• Establish Credit and begin working relationship
• Creative review and optimization
• Pixel and tracking implementation
• Pixel testing
• Campaign Strategy Meeting
• Constant SmartSuite optimization
• 24/7 online reporting
• Trendspotting for your campaign and in the entire ecosystem
• Chief Strategy Officer weekly review
• Calls with your Account Manager as often or as little as you like
• D-Brief : Hits, misses, and lessons learned
• Wrap-up call with your Account Executive to
cover the details of your campaign
• Strategy for your next flight no matter where
you traffic
Our Methodology

industry exchanges • all major inventory sources
top-tier web properties • in-app inventory
international
DELIVERY
to
97%of the world’s
countries
FRANCE
ITALY
NETHERLANDS
PHILIPPINES
SAUDI ARABIA
UNITED ARAB EMIRATES
CANADA
UNITED KINGDOM
AUSTRALIA
UNITED STATES
TOP 10 COUNTRIES
ALL-ACCESS PASS
35
BILLION
BILLION
MILLION
2
30
MONTHLY
IMPRESSIONS
exceptional (10+ million) good (5-10 million)
moderate (1-5 million) fair (10k - 1 million) poor/none (under 10k)
coverage:
• •
• • •
Reach
In order to target an audience, you’ve first got to find them.
That’s done with reach, and Adtegrity delivers.
video mobile display

innovation
True innovation can come in any shape and size, from earth shattering to a small ripple. Oftentimes
its the ripples that offer the greatest benefit and solve real problems. Adtegrity is always searching
for innovative ways to solve your problems.
Precision
We believe in doing things right the first time,
and for your campaigns, it starts with a Cam-
paign Setup Meeting.
• Solely focused on your campaign
• Attended by department reps, C-suite,
and senior management
• Decisions on strategy, placements, and
plug-in options
• Setup notes that travel with your cam-
paign for its lifespan
Part of being IAB/TAG compliant is oversight
of trafficking. Adtegrity applies this oversight
with formal processes and recorded account-
ability before your campaign goes live.
• Trafficking is checked and rechecked with
a formal process and paper trail.
• Issues are addressed prior to campaign
flight
• The results? Adtegrity delivers a 99% accu-
racy rate with campaign trafficking.
D-Brief
Our complimentary D-Brief services pro-
vides a comprehensive post-flight campaign
analysis and is available with every campaign.
D-Briefs include performance metrics and
breakdowns for:
• Strategies
• Channels
• URLs
• Days of the week
• Time of day
• Month and overall flight
• Macro and micro trends
• Creative message and size
• Geo
• Recommendations for your next flight
Spyglass
Uncover competitor strategies, identify top
performing sites, and gain insight about what
your competition is doing online. Let our
Spyglass service reveal:
• Competitor campaign objectives
• URLs targeted for their campaigns
• Share of voice on those URLs
• The creative elements they used
• Competitor landing pages
• They keywords they targeted
• and more

• country
• region
• radius targeting
• DMA
• zip code
geographic
demographic
• gender
• age
• language
day parting
• day of week
• time of day
audience • frequency
• recency
• context
• 3rd-party data
• historical data
• site/url
• channel/vertical
• in-app
• mobile web
• above the fold
• below the fold
device • computer
• tablet
• smartphone
placement technographic
• browser
• operating
system
• carrier
Target

whitelist
Appear only on pre-approved
URLs and receive site-by-site
reporting.
bidbright
Improve exposure, reduce cost,
andincreaseoverallperformance.
behavioral
Identify habits and build audi-
ences to reach your target de-
mographic.
contextual
Go beyond keywords with pre-
bid,cookie-freecontenttargeting.
retargeting
Reach those users who have
visited your site but have yet to
convert.
spyglass
Gather competitive insights to
compete with your competitors.
marketfit
Reach your intended audience
with over 1500 channels and
sub-channels.
echo
Pre-optimize based on success-
ful strategies from similar clients.
open net
Run of network: large-scale, effi-
cient pricing.
CRM bridge
Bring your offline CRM data
online and maximize your me-
dia investment.
Targeting Strategies

Viewable CPM rate. You
are billed only for those
impressions that are view-
able as defined by the
IAB and detected by our
MRC-accredited partners.
dynamic
cost-per-thousand
An adjustable-rate CPM
pricing model with a real-
time bidding structure that
buys traffic at a lower CPM
and reinvests the savings
back into your campaign.
You are billed at a CPM
ceiling, but can receive
up to 2-5x the number of
impressions.
dCPM vCPM
cost-per-thousand
CPM
The industry standard
pricing per 1000 impres-
sions. You are billed at a
pre-discussed, fixed rate.
viewable
cost-per-thousand
cost-per-click
CPC
You are billed for each
click on your campaign.
pricing models

WhyChoose Adtegrity?
We’re your in-house experts
• The digital advertising arm of your
business
• Staffed with seasoned ad professionals
• Campaign setup meetings provide serious
strategy before launch
• 99% accuracy rate for campaign trafficking
Flexible minimums
• Designed for any size budget including
testing, or those unexpected incremental
budgets
Battle-tested brand
safety
• We care about your brand, because we
care about ours
• Tried and true tactics and processes that
keep Adtegrity in compliance and your
brand safe.
SmartSuite
• Proprietary optimization algorithms
• In-house tools that enable custom
optimizations at scale
• 100% customizable towards your goals
D-Brief
• Post-flight analysis of your campaign
• Recommended strategies going forward
• Yours to keep
Our promises to you
• Integrity in everything we do
• An exceptional customer service experience
• Data fuels our decisions
• Fully committed to your success
integrity service
successdata

let’s get
in touch.
data powered. human driven.
Adtegrity
38 Commerce Ave SW
Suite 200
Grand Rapids, MI 49503
USA
Sam Hoats
Account Associate
sam.hoats@adtegrity.com
t: 616.309.1275
m: 616.402.9415
https://www.linkedin.com/in/samhoats
www.adtegrity.com

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