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SEARS Holdings Corporation
     ®
Founders &
Corporate Governance


                                              William C. Crowley (Executive VP)




                                              Edward S. Lampert (Chairman)
Richard Warren Sears   Alvah Curtis Roebuck




  Page 2                                                   16/09/2012
Business Segments
 Sears Domestic
 Lands’ End
 Kenmore
 Sears Card
 Kmart
 Sears Canada


 Page 3                       16/09/2012
SEARS Stock Prices                    (NASDAQ:SHLD)




Page 4   Data Source: Yahoo Finance            16/09/2012
SEARS to Serve
1. Customers


2. Shareholders


3. Employees




 Page 5                    16/09/2012
Research



• Business Research is a type of
 systematic critical investigation of
 phenomena of interest to managerial
 decision makers.


  Page 6     Source: The Role of Research in Decision Making   16/09/2012
Decision Making Steps from Research

 1) Problem Identification
 2) Information Search   (Data Collection/Research)

 3) Problem Analysis
 4) Alternative Evaluation
 5) Decision Making




  Page 7                                      16/09/2012
1) Problem Identification
• Shrinking Business
(Capital/Asset).

• Decreasing Profit
(Net Income/
Shareholder's Equity).


 Page 8                     16/09/2012
Research Data Types
Primary Data              Secondary Data




•Questionnaires           •Customer behaviour analysis
•Interviews
•Focus group interviews   •Data by marketing organisation
•Observation
•Case-studies             • Annual company reports
•Diaries
•Critical incidents       • Government statistics.
•Portfolios.




  Page 9                                             16/09/2012
2) Information Search

• 52 Stores are Closing
   in 2009.

• Net income declined
   from $426 M to $190 M.



  Page 10     Source: SEARS Annual Report 2008   16/09/2012
2) Information Search (Cont.)

•The key to Walmart’s
growth in 2008 :
food departments.
•Due to economic
downturn, Walmart is
receiving more upscale
shoppers.



  Page 11      Source: Wal-Mart Annual Report 2008   16/09/2012
2) Information Search (Cont.)
• Hudson Bay Company is a privately
  owned organization from 2006.

• Cutting 1,000 jobs to save $150 million
  in 2009.

• No plan to close store.
                             Jeff Sherman, CEO of Hudson's Bay Trading Co.




 Page 12       Source : www.hbc.com                       16/09/2012
2) Information Search (Cont.)
• Macy's will lay off 7,000 workers.


• Starbucks will slash up to 6,000 jobs
  and close 300 stores in 2009.

• Target is laying off 1,000 employees.


 Page 13      Source: Montrealgazette.com   16/09/2012
3) Problem Analysis
• Merge of Kmart(bankrupt) on 2005.


• Merge of Bear Stearns with JPMorgan
  on 2008.

• Financial Market Crisis
  on 2008.

 Page 14                         16/09/2012
3) Problem Analysis (Cont.)
• Strong competition with retail giants
  like Wal-Mart, Target, Home Depot,
  Best Buy in U.S.



• Canadian Tire, Hudson Bay, Future
  Shop in Canada.


 Page 15                             16/09/2012
4) Alternative Evaluation
• Extended market (food, low income
  customers, teen)

• More effective inventory control.


           Efficient pricing policy.


 Page 16                               16/09/2012
4) Alternative Evaluation   (Cont.)

• Extensive promotion


• Job cut/limiting hours


• Freezing benefits




 Page 17                      16/09/2012
5) Decision/Recommendation
• Enter into food/grocery market.


• Effective SCM/inventory
  system.

• Job cut.


 Page 18                            16/09/2012
Limitations
• This report lacks adequate data sources.


• Some reviews
  are based on companies
  in other country/cities.



 Page 19                           16/09/2012
Conclusions
                       Thank you.



                        Question?


 All the logos used in this presentation are registered trademarks
 of corresponding organizations.

Page 20                                                 16/09/2012

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Sears Holdings Corporation

  • 2. Founders & Corporate Governance William C. Crowley (Executive VP) Edward S. Lampert (Chairman) Richard Warren Sears Alvah Curtis Roebuck Page 2 16/09/2012
  • 3. Business Segments  Sears Domestic  Lands’ End  Kenmore  Sears Card  Kmart  Sears Canada Page 3 16/09/2012
  • 4. SEARS Stock Prices (NASDAQ:SHLD) Page 4 Data Source: Yahoo Finance 16/09/2012
  • 5. SEARS to Serve 1. Customers 2. Shareholders 3. Employees Page 5 16/09/2012
  • 6. Research • Business Research is a type of systematic critical investigation of phenomena of interest to managerial decision makers. Page 6 Source: The Role of Research in Decision Making 16/09/2012
  • 7. Decision Making Steps from Research 1) Problem Identification 2) Information Search (Data Collection/Research) 3) Problem Analysis 4) Alternative Evaluation 5) Decision Making Page 7 16/09/2012
  • 8. 1) Problem Identification • Shrinking Business (Capital/Asset). • Decreasing Profit (Net Income/ Shareholder's Equity). Page 8 16/09/2012
  • 9. Research Data Types Primary Data Secondary Data •Questionnaires •Customer behaviour analysis •Interviews •Focus group interviews •Data by marketing organisation •Observation •Case-studies • Annual company reports •Diaries •Critical incidents • Government statistics. •Portfolios. Page 9 16/09/2012
  • 10. 2) Information Search • 52 Stores are Closing in 2009. • Net income declined from $426 M to $190 M. Page 10 Source: SEARS Annual Report 2008 16/09/2012
  • 11. 2) Information Search (Cont.) •The key to Walmart’s growth in 2008 : food departments. •Due to economic downturn, Walmart is receiving more upscale shoppers. Page 11 Source: Wal-Mart Annual Report 2008 16/09/2012
  • 12. 2) Information Search (Cont.) • Hudson Bay Company is a privately owned organization from 2006. • Cutting 1,000 jobs to save $150 million in 2009. • No plan to close store. Jeff Sherman, CEO of Hudson's Bay Trading Co. Page 12 Source : www.hbc.com 16/09/2012
  • 13. 2) Information Search (Cont.) • Macy's will lay off 7,000 workers. • Starbucks will slash up to 6,000 jobs and close 300 stores in 2009. • Target is laying off 1,000 employees. Page 13 Source: Montrealgazette.com 16/09/2012
  • 14. 3) Problem Analysis • Merge of Kmart(bankrupt) on 2005. • Merge of Bear Stearns with JPMorgan on 2008. • Financial Market Crisis on 2008. Page 14 16/09/2012
  • 15. 3) Problem Analysis (Cont.) • Strong competition with retail giants like Wal-Mart, Target, Home Depot, Best Buy in U.S. • Canadian Tire, Hudson Bay, Future Shop in Canada. Page 15 16/09/2012
  • 16. 4) Alternative Evaluation • Extended market (food, low income customers, teen) • More effective inventory control. Efficient pricing policy. Page 16 16/09/2012
  • 17. 4) Alternative Evaluation (Cont.) • Extensive promotion • Job cut/limiting hours • Freezing benefits Page 17 16/09/2012
  • 18. 5) Decision/Recommendation • Enter into food/grocery market. • Effective SCM/inventory system. • Job cut. Page 18 16/09/2012
  • 19. Limitations • This report lacks adequate data sources. • Some reviews are based on companies in other country/cities. Page 19 16/09/2012
  • 20. Conclusions Thank you. Question? All the logos used in this presentation are registered trademarks of corresponding organizations. Page 20 16/09/2012

Notes de l'éditeur

  1. Welcome, Introduction of Presenters, Company & Presentation Topic Related to Business Research
  2. SEARS was Founded during 1886 in Chicago, Illinois. R.W. Sears(1863-1914). A.C.Roebuck (1864-1948). Both President and Chairman are involved in major private U.S. Investment firm ESL Investments Inc.
  3. Other Brands and Business Sectors:PartsDirectOutletThe Great IndoorsSEARS GamesCraftsman ToolsExtreme Makeover- Home Edition
  4. Priority scale similar to U.S. Private bank’s mortgage payment collection system.
  5. 52 small and large size stores are closing in year 2009, including Kmart & SEARS Grand/EssentialNet income for the 4th quarter in 2008 was $190 million as compared to net income of $426 million in 2007.
  6. Sales of dry groceries, perishable foods and alcoholic beverages all showed strong results (11%, 11.5% and 18.5% respectively).
  7. http://www.montrealgazette.com/Business/Hudson+chops+jobs+Canada/1254339/story.html
  8. Sears acquired Kmart (bankrupt), one of the oldest U.S. retail chain, on 2005.JPMorgan Chase merges with Bear Stearns (bankrupt) during 2008. Decision taken by federal government.