2. Founders &
Corporate Governance
William C. Crowley (Executive VP)
Edward S. Lampert (Chairman)
Richard Warren Sears Alvah Curtis Roebuck
Page 2 16/09/2012
6. Research
• Business Research is a type of
systematic critical investigation of
phenomena of interest to managerial
decision makers.
Page 6 Source: The Role of Research in Decision Making 16/09/2012
7. Decision Making Steps from Research
1) Problem Identification
2) Information Search (Data Collection/Research)
3) Problem Analysis
4) Alternative Evaluation
5) Decision Making
Page 7 16/09/2012
8. 1) Problem Identification
• Shrinking Business
(Capital/Asset).
• Decreasing Profit
(Net Income/
Shareholder's Equity).
Page 8 16/09/2012
9. Research Data Types
Primary Data Secondary Data
•Questionnaires •Customer behaviour analysis
•Interviews
•Focus group interviews •Data by marketing organisation
•Observation
•Case-studies • Annual company reports
•Diaries
•Critical incidents • Government statistics.
•Portfolios.
Page 9 16/09/2012
10. 2) Information Search
• 52 Stores are Closing
in 2009.
• Net income declined
from $426 M to $190 M.
Page 10 Source: SEARS Annual Report 2008 16/09/2012
11. 2) Information Search (Cont.)
•The key to Walmart’s
growth in 2008 :
food departments.
•Due to economic
downturn, Walmart is
receiving more upscale
shoppers.
Page 11 Source: Wal-Mart Annual Report 2008 16/09/2012
12. 2) Information Search (Cont.)
• Hudson Bay Company is a privately
owned organization from 2006.
• Cutting 1,000 jobs to save $150 million
in 2009.
• No plan to close store.
Jeff Sherman, CEO of Hudson's Bay Trading Co.
Page 12 Source : www.hbc.com 16/09/2012
13. 2) Information Search (Cont.)
• Macy's will lay off 7,000 workers.
• Starbucks will slash up to 6,000 jobs
and close 300 stores in 2009.
• Target is laying off 1,000 employees.
Page 13 Source: Montrealgazette.com 16/09/2012
14. 3) Problem Analysis
• Merge of Kmart(bankrupt) on 2005.
• Merge of Bear Stearns with JPMorgan
on 2008.
• Financial Market Crisis
on 2008.
Page 14 16/09/2012
15. 3) Problem Analysis (Cont.)
• Strong competition with retail giants
like Wal-Mart, Target, Home Depot,
Best Buy in U.S.
• Canadian Tire, Hudson Bay, Future
Shop in Canada.
Page 15 16/09/2012
16. 4) Alternative Evaluation
• Extended market (food, low income
customers, teen)
• More effective inventory control.
Efficient pricing policy.
Page 16 16/09/2012
19. Limitations
• This report lacks adequate data sources.
• Some reviews
are based on companies
in other country/cities.
Page 19 16/09/2012
20. Conclusions
Thank you.
Question?
All the logos used in this presentation are registered trademarks
of corresponding organizations.
Page 20 16/09/2012
Notes de l'éditeur
Welcome, Introduction of Presenters, Company & Presentation Topic Related to Business Research
SEARS was Founded during 1886 in Chicago, Illinois. R.W. Sears(1863-1914). A.C.Roebuck (1864-1948). Both President and Chairman are involved in major private U.S. Investment firm ESL Investments Inc.
Other Brands and Business Sectors:PartsDirectOutletThe Great IndoorsSEARS GamesCraftsman ToolsExtreme Makeover- Home Edition
Priority scale similar to U.S. Private bank’s mortgage payment collection system.
52 small and large size stores are closing in year 2009, including Kmart & SEARS Grand/EssentialNet income for the 4th quarter in 2008 was $190 million as compared to net income of $426 million in 2007.
Sales of dry groceries, perishable foods and alcoholic beverages all showed strong results (11%, 11.5% and 18.5% respectively).
Sears acquired Kmart (bankrupt), one of the oldest U.S. retail chain, on 2005.JPMorgan Chase merges with Bear Stearns (bankrupt) during 2008. Decision taken by federal government.