a view on loyalty programs seen from an end-user (consumer) point of view

1. meet Karen

2. A.K.A.

3. mrs shopping

4. she is a nurse

5. at the local hospital

6. she loves
Steve,
her husband

7. and their 2
children:
Elisa

8. and Joss

9. Karen likes shopping

10. with her
friends

11. they shop here...

12. over there...

13. ....and here

14. a lot!

15. Karen doesn’t have an indefinite
budget

16. so she collects loyalty points
whenever possible

17. there’s only one
problem

18. she has many loyalty cards: these....

19. and these

20. she can’t have them all in her wallet

21. sometimes Karen gets upset

22. not knowing how many
points she already
collected

23. or paying at the counter

24. and not having the
right loyalty card in
her purse

25. the result?

26. frustration

27. many people like Karen

28. they all want
this to
stop

29. find out in the next episode whether
they’ve
found

30. the solution

31. so Karen can
continue
shopping happily

32. and so can her friends...

33. THE END (of part 1)
part 2 will be available
as of August 20th
© 2009 brain4s bvba / Sam Van Campenhout
for Pay & Save www.payandsave.be
All rights reserved
33 slides
credits to Scott Gavin, the inventor of the ‘meet...concept’