See how to consistently deliver accurate COUNT DISTINCT queries in under a second, even on petabyte-scale datasets. This presentation will share Apache Kylin’s approach to COUNT DISTINCT queries for user behavior analysis. https://www.brighttalk.com/webcast/18317/414006

1. How to Guarantee Exact COUNT DISTINCT Queries
with Sub-Second Latency on Massive Datasets
Kaige Liu
2020.5

2. © Kyligence Inc. 2019, Confidential.
Business Scenarios
Technical Principles
Demo
Use Cases
Q&A
Agenda

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Business Scenarios

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What Is Count Distinct?
Count Distinct is used to compute the number of
unique values in a data set.
• PV (Page View)
• UV (Unique Visitors)
ID Username Page
1 Alice /kyligence
2 Alice /Kyligence/Blog
3 Carol /Kyligence/Events
4 Bob /Kyligence/Resources
5 Alice /Kyligence/Downloads
Alice, Bob, Carol
3

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Approximate and Exact Count Distinct
• Approximate Count Distinct
• Quick, less memory/CPU
• Not accurate
• Trend analysis, small errors are acceptable
• Exact Count Distinct
• Slow, more memory/CPU
• Accurate
• Transaction relevant. Paid Advertising, Precision Marketing, etc.
Error Rate $ 1 Million $ 1 Billion
1.22% $12,200 $12,200,000
2.44% $24,000 $24,000,000
9.75% $97,500 $97,500,000

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Where
are they
coming
from?
Who are
my
visitors?
Web/Ap
p
Analytic
s
Which
page lost
the most
users?
How
many
active
users?
How
many
new
users?
How
many
unique
visitors?
Scenarios - Web/App Analytics

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Scenarios - User Behavior Analytics
Retention Analysis
Funnel Analysis

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Technical Principles

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Challenges with Exact Count Distinct
• Approximate Count Distinct is easy – HyperLogLog
• Exact Count Distinct is a big challenge for all query engines at massive scale
Challenges
• Bad performance – Need to scan all data
• Non-cumulative – Hard to do rollup and/or operations
• Hard to optimize on multiple columns
• Analysis always requires more than one count distinct operation

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Count Distinct Performance on Different Platforms
• Google BigQuery
• Snowflake
• Athena
• Apache Kylin
• Kyligence

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Kyligence = Kylin + Intelligence
• Founded in 2016 by the creators of Apache Kylin
• Built around Kylin, with augmented AI and enhanced to deliver
unprecedented enterprise analytic performance
• CRN Top-10 big data startups in 2018
• Global Presence: San Jose, Seattle, New York, Shanghai, Beijing
• VCs: Fidelity International, Shunwei Capital, Broadband Capital,
Redpoint, Cisco, Coatue
Accelerate Critical Business Decisions with AI-Augmented Data Management
and Analytics
2016
Founded Pre-
A
Redpoint
Cisco
2017
Series A
CBC
Shunwei
2018
Series B
8Roads
2019
Series C
Coatue

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How Does Apache Kylin Achieve This?
BitmapPre-Aggregation
• Pre-aggregate count distinct in cubes
• Fetch results directly without on the
fly calculations
• Supports Rollup
• Reduces memory/storage significantly
• Supports String type and detail queries
Dictionary

13. © Kyligence Inc. 2019, Confidential.
Pre-Aggregation
Date UID Page
2020-04-01
01
1 /kyligence
2020-04-01
01
1 /Kyligence/Blog
2020-04-01
01
2 /Kyligence/News
2020-04-02
02
3 /Kyligence/Events
2020-04-02
02
2 /Kyligence/Resources
2020-04-02
02
1 /Kyligence/Downloads
Date Count(UID) Count(distinct UID)
UID)
2020-04-01
01
3 2
2020-04-02
02
3 3
Date Count(UID) Count(distinct UID)
2020-04-01
01 and
2020-04-02
02
6 ??

14. © Kyligence Inc. 2019, Confidential.
7 6 5 4 3 2 1 0
Bitmap
UID
1
2
4
5
7
9
10
11
13
1 0 0 1 0 1 1 0
0 0 1 0 1 1 1 0
Table Bitmap
• Saves storage significantly
• Supports logical operations directly
• Contains information needed to do
aggregation
• RoaringBitmap

15. © Kyligence Inc. 2019, Confidential.
Bitmap
Date UID Page
2020-04-01
01
1 /kyligence
2020-04-01
01
1 /Kyligence/Blog
2020-04-01
01
2 /Kyligence/News
2020-04-02
02
3 /Kyligence/Events
2020-04-02
02
2 /Kyligence/Resources
2020-04-02
02
1 /Kyligence/Downloads
Date Count(UID) Count(distinct UID)
UID)
2020-04-01
01
3 2
2020-04-02
02
3 3
Date Count(UID) Count(distinct UID)
2020-04-01
01 and
2020-04-02
02
6 Bitmap(1,2,3)
Date Count(UID) Count(distinct UID)
UID)
2020-04-01 3 Bitmap(1,2)
2020-04-02 3 Bitmap(1,2,3)

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Operations in Bitmap
• Two bitmaps, each containing two different data sets:
[1, 3, 4, 5]
[2, 3, 4, 6]
• And - All elements contained in both bitmaps:
[1, 3, 4, 5] and [2, 3, 4, 6] = [3, 4]
Scenarios: Retention Analysis, Funnel Analysis
• Or – All elements in either bitmap:
[1, 3, 4, 5] or [2, 3, 4, 6] = [1, 2, 3, 4, 5, 6]
Scenarios: Cross-Dimension Analysis

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Dictionary
Date USERNAME Page
2020-04-01
01
Alice /kyligence
2020-04-01
01
Alice /Kyligence/Blog
2020-04-01
01
Bob /Kyligence/News
2020-04-02
02
Coral /Kyligence/Events
2020-04-02
02
Bob /Kyligence/Resources
2020-04-02
02
Alice /Kyligence/Downloads
USERNAME ECODED
Alice 1
Bob 2
Coral 3
Date Count(UID) Count(distinct UID)
2020-04-01
01 and
2020-04-02
02
6 Bitmap(1,2,3)
Date Count(UID) Count(distinct UID)
UID)
2020-04-01
01
3 Bitmap(1,2)
2020-04-02
02
3 Bitmap(1,2,3)
Bitmap can only support int values. How about String columns?
Dictionary

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Use Cases

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Manbang Group
• The largest Chinese truck logistics startup
• 7 million+ trucks
• 2.25 million active users
• 8 apps and 10 TB+ data
Requirements
• Retention analysis on a wide range of dimensions
and date ranges
• Funnel analysis with ability to customize funnel
• User profile analysis

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Architecture with Apache Kylin

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Retention Analysis for Manbang Group
• Users can choose any column and any date range to do the retention analysis

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Funnel Analysis for Manbang group
• Users can customize funnels with any number of steps
• Can identify the specific users lost between steps

23. © Kyligence Inc. 2019, Confidential.
DiDi
• #1 ride-share company in China
• 92 million monthly active users
(as of Dec. 2019)
• 24 million rides per day in 2019
Requirements
• User profile analysis
• Precision marketing

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Scenarios – Apache Kylin in Didi
• Precision Marketing
o Send coupons to exact target users
o Upgrade cars for specific users
• Promotion Activity Analysis
o How many new/returned users are gained in this activity?
o Which kind of users are most interested in this activity?
• Optimize User Experience
o Which stages lost the most users?
o How to increase customer stickiness?
User Profile
Precision
Marketing
User
Behavior
Analysis
User Tags
Workflow
Analysis
Promotion
Activity
Analysis

25. © Kyligence Inc. 2019, Confidential.
Didi Kylin Usage
200 TB+ 5,000+ 7,000+ 7
Data Cubes Jobs per day Clusters

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Join the Community
https://github.com/apache/kylin apache-kylin.slack.comuser@kylin.apache.org

27. THANK YOU