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CVS: Customer. Value. Service.
1.
2.
Prescription Drugs Cosmetics
Food Seasonal Items Film Health Care
3.
Weakness/Challenges • Other convince
stores/pharmacies Strengths •24/7 Service •Minitueclinic Goals •Customer Service
4.
• @CVSpharmacy • Coupons/discounts •
Mintueclinic appointments • New products • Talk to other customers • Connect with CVS employees
5.
Pharmacy Blog • Drug
descriptions and information • Written by CVS pharmacists • Articles • Customer forum • Pictures
6.
Online Public Relations Fundraising
Charity Giving back to the Community
7.
YouTube • Broadcast company •
Commercials • Customer Testimonials
8.
Evaluation Tools • Google
Analytics • Website optimizer • Google Adwords
9.
Budget Public Relations Social Media Advertising Evaluating
Success
10.
Customer. Value. Service
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