Regardless of how much traffic your site is generating landing pages are the key to converting and driving success for your advisor business. Are you capitalizing on your site traffic? Learn how to optimize your landing pages for maximum conversions as we build landing pages in real-time and give an overview of the chemistry of landing pages.

1. Landing Page Clinic

2. Housekeeping
● This webinar is being recorded. You will get a link to the
recording and a copy of all slides tomorrow.
● Throughout the presentation feel free to use the chat box for
public messages and Q&A panel for private messages with any
questions.
● We’ll be launching polls throughout. Responses are anonymous
and can be answered by clicking the buttons.

3. AGENDA
What You’ll Learn Today:
● What is a landing page and how to use them
● Use cases - when and how to use landing pages
● Designing pages to convert
● Elements that drive visitors to opt-in
● Top landing page do’s & don’ts
● How to create landing pages (for free!) using Twenty Over Ten

4. YOUR GUIDES
Samantha Russell
Chief Marketing & Business
Development Officer
Ryan Russell
Co-Founder & Managing
Partner

5. ANATOMY OF A LANDING PAGE
A landing page is a website page specifically
designed to convert visitors into leads.

6. 1 Landing Page
Use Cases

7. USE CASES
1. Traffic from Social
Media Campaigns -
collect emails:
Example: From Facebook Ad to a Landing
Page promoting Riskalyze’s “Does Your
Investment Portfolio Match your Risk”.
Goal: Drive interested leads to
complete assessment, provide
contact info (email) as well as wealth
data

8. USE CASES
2. Traffic from Email Campaigns - book meetings
Example: From an Email sent to your list to a landing page promoting a service
you offer.
Goal: Get prospects to book a meeting on your calendar.

9. USE CASES
3. Promote an Event
Example: Promote Event/Webinar Goal: Get Sign-Ups

10. USE CASES
4. To Follow Up After an Event

11. USE CASES
5. Target a Niche
Example: You mostly serve
small business owners, but
now you are starting to
work with many C-suite
executives from XYZ corp.
Goal: Build a landing
page to show your
expertise with this
group and their benefit
options.
CTA: Download case
study

12. USE CASES
5. Qualify Leads

13. 2
How to Create a
High-Converting
Landing Page:
The Anatomy

14. ANATOMY OF A LANDING PAGE
1. Headline - Quickly sum up your offer as clearly as possible

15. ANATOMY OF A LANDING PAGE
2. Hidden Navigation - Reduce Bounce Rate/Increase Conversions

16. ANATOMY OF A LANDING PAGE
3. Context - Provide a bit more info (one line or so) on what they’ll get

17. ANATOMY OF A LANDING PAGE
4. Value - Explain the value of your offer clearly. What will people learn?

18. ANATOMY OF A LANDING PAGE
5. Image - Give visitors a tangible idea of what they’ll receive

19. ANATOMY OF A LANDING PAGE
6. Call To Action/Lead Capture - The less fields, the higher % of captured visitors

20. 3 Do’s & Don’ts

21. Do’s & Don’ts
Do Don’t
● Match the design of each landing page
to your overall brand/other marketing -
keep it cohesive
● Have just ONE CTA per landing page
● Ensure every page is mobile friendly &
search engine friendly
● Track performance and optimize
● Be afraid to build out robust landing
pages that have a bit of scroll
● Forgot that images drive conversions
● Ask for too many pieces of information
● Forget to “turn off” the main site
navigation
Off-Pae

22. 4
How to Build
Landing Pages via
Twenty Over Ten

23. Easily Create UNLIMITED landing pages through your website account
BUILDING LANDING PAGES IN TWENTY OVER TEN

24. Times Have Changed, and So Has Lead Generation
MARKET ASSIST

25. Questions?
https://www.linkedin.com/in/samanthacrussell/
marketing@twentyoverten.com
https://marketassist.io/
(855) 360-1732

26. Subscribe Today!
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